Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception

25 Páginas

Autores:: Igartua Perosanz, Juan José
Fiuza, Daniela

Tipo de recurso:

Fecha de publicación:: 2018

Institución:: Universidad de la Sabana

Repositorio:: Repositorio Universidad de la Sabana

Idioma:: eng

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dc.title.es_CO.fl_str_mv	Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception
dc.title.alternative.es_CO.fl_str_mv	Persuasión con narrativas contra la violencia de género. Efectos de la similitud con el protagonista en la identificación y la percepción de riesgos Persuasão com narrativas contra a violência de gênero. Efeitos da semelhança com o protagonista na identificação e a percepção de riscos
title	Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception
spellingShingle	Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception Persuasion Communication psychology Domestic violence Persuasión Psicología de la comunicación Violencia doméstica
title_short	Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception
title_full	Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception
title_fullStr	Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception
title_full_unstemmed	Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception
title_sort	Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception
dc.creator.fl_str_mv	Igartua Perosanz, Juan José Fiuza, Daniela
dc.contributor.author.none.fl_str_mv	Igartua Perosanz, Juan José Fiuza, Daniela
dc.subject.es_CO.fl_str_mv	Persuasion Communication psychology Domestic violence
topic	Persuasion Communication psychology Domestic violence Persuasión Psicología de la comunicación Violencia doméstica
dc.subject.other.none.fl_str_mv	Persuasión Psicología de la comunicación Violencia doméstica
description	25 Páginas
publishDate	2018
dc.date.accessioned.none.fl_str_mv	2018-04-18T13:37:18Z
dc.date.available.none.fl_str_mv	2018-04-18T13:37:18Z
dc.date.issued.none.fl_str_mv	2018
dc.type.es_CO.fl_str_mv	article
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dc.identifier.citation.es_CO.fl_str_mv	Igartua, JJ. Fiuza, D. (2018). Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception. Palabra Clave, 21(2), 499-523. DOI: 10.5294/pacla.2018.21.2.10
dc.identifier.issn.none.fl_str_mv	0122-8285
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dc.identifier.uri.none.fl_str_mv	http://hdl.handle.net/10818/32733
identifier_str_mv	Igartua, JJ. Fiuza, D. (2018). Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception. Palabra Clave, 21(2), 499-523. DOI: 10.5294/pacla.2018.21.2.10 0122-8285
url	http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/7700 http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/7700/pdf http://hdl.handle.net/10818/32733
dc.language.iso.es_CO.fl_str_mv	eng
language	eng
dc.relation.ispartofseries.none.fl_str_mv	Palabra Clave Vol. 21, Núm. 2 (2018) p. 499-523
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dc.format.es_CO.fl_str_mv	text/plain
dc.coverage.spatial.es_CO.fl_str_mv	Colombia
dc.publisher.es_CO.fl_str_mv	Universidad de La Sabana
dc.publisher.department.none.fl_str_mv	Dirección de Publicaciones
dc.source.es_CO.fl_str_mv	Universidad de La Sabana Intellectum Repositorio Universidad de La Sabana
institution	Universidad de la Sabana
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spelling	Igartua Perosanz, Juan JoséFiuza, DanielaColombia2018-04-18T13:37:18Z2018-04-18T13:37:18Z2018Igartua, JJ. Fiuza, D. (2018). Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception. Palabra Clave, 21(2), 499-523. DOI: 10.5294/pacla.2018.21.2.100122-8285http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/7700http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/7700/pdfhttp://hdl.handle.net/10818/3273325 PáginasThis study focuses on analysis of the factors that can increase the persuasive effectiveness of information campaigns using narratives. An experiment was carried out in which similarity with the protagonist was manipulated in a video about a victim of gender violence. The protagonist was portrayed as living in Spain, and she was said to be Spanish (high similarity) or Argentinian (low similarity). The participants (75 Spanish women) then filled out a questionnaire with measures about emotional impact, identification with the protagonist, and risk perception about becoming a victim of abuse. Results showed that similarity with the protagonist has an indirect influence on risk perception through negative emotions and identification.Este estudio se enfoca en el análisis de los factores que pueden aumentar la efectividad persuasiva de las campañas de información por medio de narrativas. Se realizó un experimento en el que la similitud con el protagonista se manipuló en un video sobre una víctima de violencia de género. Se describió a la protagonista como si viviera en España y se dijo que era de nacionalidad española (gran similitud) o argentina (baja similitud). A continuación, las participantes (75 mujeres españolas) respondieron un cuestionario con medidas sobre el impacto emocional, la identificación con el protagonista y la percepción del riesgo de convertirse en víctima de abuso. Los resultados mostraron que la similitud con la protagonista tiene una influencia indirecta en la percepción del riesgo a través de las emociones negativas y la identificación.text/plainengUniversidad de La SabanaDirección de PublicacionesPalabra Clave Vol. 21, Núm. 2 (2018) p. 499-523Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/http://purl.org/coar/access_right/c_abf2Universidad de La SabanaIntellectum Repositorio Universidad de La SabanaPersuasionCommunication psychologyDomestic violencePersuasiónPsicología de la comunicaciónViolencia domésticaPersuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-PerceptionPersuasión con narrativas contra la violencia de género. Efectos de la similitud con el protagonista en la identificación y la percepción de riesgosPersuasão com narrativas contra a violência de gênero. Efeitos da semelhança com o protagonista na identificação e a percepção de riscosarticlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501ORIGINALPortada Palabra Clave Vol.21, No 2 (2018).pngPortada Palabra Clave Vol.21, No 2 (2018).pngVer portada image/png106270https://intellectum.unisabana.edu.co/bitstream/10818/32733/1/Portada%20Palabra%20Clave%20Vol.21%2c%20No%202%20%282018%29.png43f7e4dec6fe2b706b6e5bbbbd0a6505MD51CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-81223https://intellectum.unisabana.edu.co/bitstream/10818/32733/2/license_rdf7c9ab7f006165862d8ce9ac5eac01552MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-8498https://intellectum.unisabana.edu.co/bitstream/10818/32733/3/license.txtf52a2cfd4df262e08e9b300d62c85cabMD5310818/32733oai:intellectum.unisabana.edu.co:10818/327332021-06-13 20:53:43.503Intellectum Universidad de la Sabanacontactointellectum@unisabana.edu.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

Persuading with Narratives Against Gender Violence. Effect of Similarity with the Protagonist on Identification and Risk-Perception

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