Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet

31 páginas

Autores:: Robles, José Manuel
Córdoba Hernández, Ana María

Tipo de recurso:

Fecha de publicación:: 2018

Institución:: Universidad de la Sabana

Repositorio:: Repositorio Universidad de la Sabana

Idioma:: eng

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dc.title.es_CO.fl_str_mv	Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet
dc.title.alternative.es_CO.fl_str_mv	La mercantilización y la participación política digital: el “Movimiento 15-M” y la colectivización del Internet A mercantilização e a participação política digital: o Movimento 15-M e a coletivização da internet
title	Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet
spellingShingle	Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet Participación política digital Movimiento 15-M Mercantilización Movimientos sociales Cambio social Cambio cultural
title_short	Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet
title_full	Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet
title_fullStr	Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet
title_full_unstemmed	Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet
title_sort	Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet
dc.creator.fl_str_mv	Robles, José Manuel Córdoba Hernández, Ana María
dc.contributor.author.none.fl_str_mv	Robles, José Manuel Córdoba Hernández, Ana María
dc.subject.es_CO.fl_str_mv	Participación política digital Movimiento 15-M Mercantilización Movimientos sociales Cambio social Cambio cultural
topic	Participación política digital Movimiento 15-M Mercantilización Movimientos sociales Cambio social Cambio cultural
description	31 páginas
publishDate	2018
dc.date.accessioned.none.fl_str_mv	2018-11-01T15:12:35Z
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dc.date.issued.none.fl_str_mv	2018
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dc.identifier.citation.es_CO.fl_str_mv	Robles, J. M., & Córdoba-Hernández, A. M. (2018). Commodification and digital political participation: The “15-M Movement” and the collectivization of the Internet. Palabra Clave, 21(4), 992-1022. doi: 10.5294/pacla.2018.21.4.3
dc.identifier.citation.none.fl_str_mv	Bennett L. W., & Segerberg, A. (2013). The logic of connective action: Digital media and the personalization of contentious politics. Cambridge, UK: Cambridge University Press. Bennett, W. L., Segerberg, A. & Knüfer C. B. (2017). The democratic interface: Technology, political organization, and diverging patterns of electoral representation. Information, Communication and Society, 21, 1–16. doi: 10.1080/1369118X.2017.1348533. Benkler, Y. (2006). The wealth of networks: How production networks transform markets and freedom. New Haven, CT: Yale University Press. Block, F. (2003). Karl Polanyi and the writing of The Great Transformation. Theory and Society, 32(3), 275–306. Retreived from www. jstor.org/stable/3108537 Bonilla, Y., & Rosa, J. (2015). #Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States. American Ethnologist, 42(1), 4–17. doi: 10.1111/amet.12112 Boudon, R. (1991). What middle range theories are. Contemporary Sociology, 20(4), 519– 522. Retreived from https://www.jstor.org/stable/ 2071781 Castells, M. (1999). La era de la información. Vol. I: La sociedad red. Madrid, Spain: Alianza. Coleman, G. (2010). Ethnographic approaches to digital media. Annual Review of Anthropology, 39, 487–505. doi: 10.1146/annurev.anthro.012809.104945 Cottle, S., & Lester, L. (2011). Transnational protests and the media. New York, NY: Peter Lang. de Castro, C., & Pedreño, A. (2012). El péndulo de Polanyi: de la desdemocratización a la resistencia social. AREAS. Revista Internacional de Ciencias Sociales, 31, 9–24. Della Porta, D., & Mosca, L. (2005). Global net for global movements? A network of networks for a movement of movements. Journal of Public Policy, 25(1), 165–190. doi: 10.1017/S0143814X05000255 Diez, R., & Laraña, E. (2018). Democracia, dignidad y movimientos sociales. El surgimiento de la cultura cívica y la irrupción de los indignados en la vida pública. Madrid, Spain: Centro de Investigaciones Sociológicas. Downing, J. D. H. (2000). Radical media rebellious communication and social movements: Rebellious communication and social movements. Thousand Oaks, CA: Sage Publications. Earl, J., & Kimport, K. (2011). Digitally enabled social change: Activism in the internet age. Cambridge, MA: The MIT Press. Gibb, R. (2001). Toward an anthropology of social movements. Journal des Anthropologues, 3(1), 233–253. doi: 10.4000/jda.2904 Gudeman, S. (2001). The anthropology of economy community, market, and culture. Malden, MA: Blackwell. Fuchs, C. (2012). Dallas Smythe Today — the audience commodity, the digital labour debate, Marxist political economy and critical theory. Prolegomena to a digital labour theory of value. TripleC, 10(2), 692–740. doi: 10.31269/triplec.v10i2.443 Han, B-C. (2017). Psychopolitics: Neoliberalism and New technologies of power. London, UK: Verso Books. Harlow, S., & Harp, D. (2012). Collective action on the web: A cross-cultural study of social networking sites and online and offline activism in the United States and Latin America. Information, Communication & Society, 15(2), 123–143. doi: 10.1080/1369118X.2011.591411 Horning, M. (2017). Interacting with news: Exploring the effects of modality and perceived responsiveness and control on news source credibility and enjoyment among second screen viewers. Computers in Human Behavior, 73, 273–283. doi: 10.1016/j.chb.2017.03.023 Ito, M. (2005). Mobile phones, Japanese youth, and the replacement of social contact. In R. Ling & P. E. Pedersen (Eds.), Mobile COMMUNICATIONS: Renegotiation of the social sphere (pp. 131–148). London, UK: Springer. Juris, J. S. (2006). Movimientos sociales en Red: movimientos globales por una justicia global. In M. Castells (Ed.), La Sociedad en Red: una visiόn global (pp. 415– 139), Madrid, Spain: Alianza Editorial. Juris, J. (2012). Reflections on #Occupy Everywhere: Social media, public space, and emerging logics of aggregation. American Ethnologist, 39(2), 259–279. doi: 10.1111/j.1548-1425.2012.01362.x Laraña, E. (1999). La construcción de los movimientos sociales. Madrid, Spain: Alianza. Loader, B., & Mercea, D. (2011). Networking democracy? Information, Communication & Society, 14(6), 757– 769. doi: 10.1080/1369118X.2011.592648 Maucourant, J. (2006). Descubrir a Polanyi. Barcelona, Spain: Bellaterra. McAdam, D., McCarthy, J. D., & Zald, M. N. (1999). Movimientos sociales: perspectivas comparadas. Madrid, Spain: Istmo. Melucci, A. (1989). Nomads of the present. Philadelphia, PA: Temple University. Miller, D., & Slater, D. (2000). The Internet: An ethnographic approach. New York, NY: Oxford International Publishers. Mosca, L., & Della Porta, D. (2009). Unconventional politics online: Internet and the global justice movement. In D. Della Porta (Ed.), Democracy in social movements (pp. 194–216). New York, NY: Palgrave Macmillan. Ostrom, E. (2002). Reformulating the commons. Ambiente & Sociedade, 5(10), 121– 132. doi: 10.1590/S1414-753X2002000100002. Polanyi, K. (1944). The great transformation. New York, NY: Farrar & Rinehart. Postill, J. (2014). Democracy in an age of viral reality: A media epidemiog-raphy of Spain’s indignados movement. Ethnography, 15(1), 51–69. doi: 10.1177/1466138113502513 Rheingold, H. (2002). Smart mobs: The next social revolution. Cambridge, MA: Basic Books. Robles, J. M., Torres-Albero, C., Antino, M., & De Marco, S. (2015). The use of digital social networks from an analytical sociology perspective: The case of Spain. Rationality and Society, 4, 492–512. doi: 10.1177/1043463115605480 Robles, J. M., De Marco, S., Antino, M., & Lobera, J. (2016). La nueva frontera de la desigual digital. La brecha participativa. Revista Española de Investigaciones Socilógicas, 156, 97–116. doi: 10.5477/cis/ reis.156.97 Rodríguez, C. (2001). Fissures in the mediascape. Cresskill, NJ: Hampton Press. Romanos, E. (2013). Collective learning processes within social movements: Some insights into the Spanish 15M movement. In L. Cox & C. Flesher Fominaya (Eds.). Understanding European movements (pp. 203–219), London, UK: Routledge. Romanos, E. (2016). De Tahrir a Wall Street por la Puerta del Sol: la difusión transnacional de los movimientos sociales en perspectiva comparada. Revista Española de Investigaciones Sociológicas, 154, 112–122. doi: 10.5477/cis/reis.154.103 Russell, A. (2008). La mercantilización de la vida íntima. Apuntes de la casa y el trabajo. Madrid, Spain: Katze. Schumpeter, J. (1942). Capitalism, socialism and democracy. London, UK: Routledge. Segerberg, A., & Bennet, L. (2011). Social media and the organisation of collective action: Using Twitter to explore the ecologies of two climate change protests. The Communication Review, 14, 197– 215. doi: 10.1080/10714421.2011.597250 Smythe, D. W. (1981). Dependency road. Norwood, NJ: Ablex. Snow, D., & Bendford, R. D. (2000). Framing processes and social movements: An overview and assessment. Annual Review of Sociology, 26, 611–639. Retreived from https://www.jstor.org/stable/223459 Sunstein, C. (2017). #RepublicDivided democracy in the age of social media. Princeton, NJ: Princeton University Press. Surowiecki, J. (2005). The wisdom of crowds. New York, NY: Little Brown. Tarrow, S. (1994). Power in movements: Social movements, collective action and politics. Cambridge, UK: Cambridge University Press. Torcal, M., & Montero, J. R. (2012). Political disaffection in contemporary democracies. Social capital, institutions and politics. London, UK: Routledge. Torres, L. C. (2015).¿Quién programa las redes sociales en Internet? El caso de Twitter en el movimiento #Yosoy132 México. Revista Internacional de Sociología, 73(2), 223–232. doi: 10.3989/ris.2013.05.29 Vicari, S. (2014). Networks of contention: The shape of online transnationalism in early twenty first century social movement coalitions. Social Movement Studies, 13(1), 92–109. doi: 10.1080/14742837.2013.832621 Ward, S., & Gibson, R. (2009). European political organizations and the Internet: Mobilization, participation, and change. In A. Chadwick & P. N. Howard (Eds.), The Routledge handbook of internet politics (pp. 25–39). New York, NY: Routledge. Watts, D. J., & Dodds, P. S. (2007). Influentials, networks, and public opinion formation. Journal of Consumer Research, 34, 441–458. doi: 10.1086/518527 Wilson, S. M., & Peterson, L. C. (2002). The anthropology of online communities. Annual Review of Anthropology, 31, 449–467. Retreived from: https://www.jstor.org/stable/4132888
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identifier_str_mv	Robles, J. M., & Córdoba-Hernández, A. M. (2018). Commodification and digital political participation: The “15-M Movement” and the collectivization of the Internet. Palabra Clave, 21(4), 992-1022. doi: 10.5294/pacla.2018.21.4.3 Bennett L. W., & Segerberg, A. (2013). The logic of connective action: Digital media and the personalization of contentious politics. Cambridge, UK: Cambridge University Press. Bennett, W. L., Segerberg, A. & Knüfer C. B. (2017). The democratic interface: Technology, political organization, and diverging patterns of electoral representation. Information, Communication and Society, 21, 1–16. doi: 10.1080/1369118X.2017.1348533. Benkler, Y. (2006). The wealth of networks: How production networks transform markets and freedom. New Haven, CT: Yale University Press. Block, F. (2003). Karl Polanyi and the writing of The Great Transformation. Theory and Society, 32(3), 275–306. Retreived from www. jstor.org/stable/3108537 Bonilla, Y., & Rosa, J. (2015). #Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States. American Ethnologist, 42(1), 4–17. doi: 10.1111/amet.12112 Boudon, R. (1991). What middle range theories are. Contemporary Sociology, 20(4), 519– 522. Retreived from https://www.jstor.org/stable/ 2071781 Castells, M. (1999). La era de la información. Vol. I: La sociedad red. Madrid, Spain: Alianza. Coleman, G. (2010). Ethnographic approaches to digital media. Annual Review of Anthropology, 39, 487–505. doi: 10.1146/annurev.anthro.012809.104945 Cottle, S., & Lester, L. (2011). Transnational protests and the media. New York, NY: Peter Lang. de Castro, C., & Pedreño, A. (2012). El péndulo de Polanyi: de la desdemocratización a la resistencia social. AREAS. Revista Internacional de Ciencias Sociales, 31, 9–24. Della Porta, D., & Mosca, L. (2005). Global net for global movements? A network of networks for a movement of movements. Journal of Public Policy, 25(1), 165–190. doi: 10.1017/S0143814X05000255 Diez, R., & Laraña, E. (2018). Democracia, dignidad y movimientos sociales. El surgimiento de la cultura cívica y la irrupción de los indignados en la vida pública. Madrid, Spain: Centro de Investigaciones Sociológicas. Downing, J. D. H. (2000). Radical media rebellious communication and social movements: Rebellious communication and social movements. Thousand Oaks, CA: Sage Publications. Earl, J., & Kimport, K. (2011). Digitally enabled social change: Activism in the internet age. Cambridge, MA: The MIT Press. Gibb, R. (2001). Toward an anthropology of social movements. Journal des Anthropologues, 3(1), 233–253. doi: 10.4000/jda.2904 Gudeman, S. (2001). The anthropology of economy community, market, and culture. Malden, MA: Blackwell. Fuchs, C. (2012). Dallas Smythe Today — the audience commodity, the digital labour debate, Marxist political economy and critical theory. Prolegomena to a digital labour theory of value. TripleC, 10(2), 692–740. doi: 10.31269/triplec.v10i2.443 Han, B-C. (2017). Psychopolitics: Neoliberalism and New technologies of power. London, UK: Verso Books. Harlow, S., & Harp, D. (2012). Collective action on the web: A cross-cultural study of social networking sites and online and offline activism in the United States and Latin America. Information, Communication & Society, 15(2), 123–143. doi: 10.1080/1369118X.2011.591411 Horning, M. (2017). Interacting with news: Exploring the effects of modality and perceived responsiveness and control on news source credibility and enjoyment among second screen viewers. Computers in Human Behavior, 73, 273–283. doi: 10.1016/j.chb.2017.03.023 Ito, M. (2005). Mobile phones, Japanese youth, and the replacement of social contact. In R. Ling & P. E. Pedersen (Eds.), Mobile COMMUNICATIONS: Renegotiation of the social sphere (pp. 131–148). London, UK: Springer. Juris, J. S. (2006). Movimientos sociales en Red: movimientos globales por una justicia global. In M. Castells (Ed.), La Sociedad en Red: una visiόn global (pp. 415– 139), Madrid, Spain: Alianza Editorial. Juris, J. (2012). Reflections on #Occupy Everywhere: Social media, public space, and emerging logics of aggregation. American Ethnologist, 39(2), 259–279. doi: 10.1111/j.1548-1425.2012.01362.x Laraña, E. (1999). La construcción de los movimientos sociales. Madrid, Spain: Alianza. Loader, B., & Mercea, D. (2011). Networking democracy? Information, Communication & Society, 14(6), 757– 769. doi: 10.1080/1369118X.2011.592648 Maucourant, J. (2006). Descubrir a Polanyi. Barcelona, Spain: Bellaterra. McAdam, D., McCarthy, J. D., & Zald, M. N. (1999). Movimientos sociales: perspectivas comparadas. Madrid, Spain: Istmo. Melucci, A. (1989). Nomads of the present. Philadelphia, PA: Temple University. Miller, D., & Slater, D. (2000). The Internet: An ethnographic approach. New York, NY: Oxford International Publishers. Mosca, L., & Della Porta, D. (2009). Unconventional politics online: Internet and the global justice movement. In D. Della Porta (Ed.), Democracy in social movements (pp. 194–216). New York, NY: Palgrave Macmillan. Ostrom, E. (2002). Reformulating the commons. Ambiente & Sociedade, 5(10), 121– 132. doi: 10.1590/S1414-753X2002000100002. Polanyi, K. (1944). The great transformation. New York, NY: Farrar & Rinehart. Postill, J. (2014). Democracy in an age of viral reality: A media epidemiog-raphy of Spain’s indignados movement. Ethnography, 15(1), 51–69. doi: 10.1177/1466138113502513 Rheingold, H. (2002). Smart mobs: The next social revolution. Cambridge, MA: Basic Books. Robles, J. M., Torres-Albero, C., Antino, M., & De Marco, S. (2015). The use of digital social networks from an analytical sociology perspective: The case of Spain. Rationality and Society, 4, 492–512. doi: 10.1177/1043463115605480 Robles, J. M., De Marco, S., Antino, M., & Lobera, J. (2016). La nueva frontera de la desigual digital. La brecha participativa. Revista Española de Investigaciones Socilógicas, 156, 97–116. doi: 10.5477/cis/ reis.156.97 Rodríguez, C. (2001). Fissures in the mediascape. Cresskill, NJ: Hampton Press. Romanos, E. (2013). Collective learning processes within social movements: Some insights into the Spanish 15M movement. In L. Cox & C. Flesher Fominaya (Eds.). Understanding European movements (pp. 203–219), London, UK: Routledge. Romanos, E. (2016). De Tahrir a Wall Street por la Puerta del Sol: la difusión transnacional de los movimientos sociales en perspectiva comparada. Revista Española de Investigaciones Sociológicas, 154, 112–122. doi: 10.5477/cis/reis.154.103 Russell, A. (2008). La mercantilización de la vida íntima. Apuntes de la casa y el trabajo. Madrid, Spain: Katze. Schumpeter, J. (1942). Capitalism, socialism and democracy. London, UK: Routledge. Segerberg, A., & Bennet, L. (2011). Social media and the organisation of collective action: Using Twitter to explore the ecologies of two climate change protests. The Communication Review, 14, 197– 215. doi: 10.1080/10714421.2011.597250 Smythe, D. W. (1981). Dependency road. Norwood, NJ: Ablex. Snow, D., & Bendford, R. D. (2000). Framing processes and social movements: An overview and assessment. Annual Review of Sociology, 26, 611–639. Retreived from https://www.jstor.org/stable/223459 Sunstein, C. (2017). #RepublicDivided democracy in the age of social media. Princeton, NJ: Princeton University Press. Surowiecki, J. (2005). The wisdom of crowds. New York, NY: Little Brown. Tarrow, S. (1994). Power in movements: Social movements, collective action and politics. Cambridge, UK: Cambridge University Press. Torcal, M., & Montero, J. R. (2012). Political disaffection in contemporary democracies. Social capital, institutions and politics. London, UK: Routledge. Torres, L. C. (2015).¿Quién programa las redes sociales en Internet? El caso de Twitter en el movimiento #Yosoy132 México. Revista Internacional de Sociología, 73(2), 223–232. doi: 10.3989/ris.2013.05.29 Vicari, S. (2014). Networks of contention: The shape of online transnationalism in early twenty first century social movement coalitions. Social Movement Studies, 13(1), 92–109. doi: 10.1080/14742837.2013.832621 Ward, S., & Gibson, R. (2009). European political organizations and the Internet: Mobilization, participation, and change. In A. Chadwick & P. N. Howard (Eds.), The Routledge handbook of internet politics (pp. 25–39). New York, NY: Routledge. Watts, D. J., & Dodds, P. S. (2007). Influentials, networks, and public opinion formation. Journal of Consumer Research, 34, 441–458. doi: 10.1086/518527 Wilson, S. M., & Peterson, L. C. (2002). The anthropology of online communities. Annual Review of Anthropology, 31, 449–467. Retreived from: https://www.jstor.org/stable/4132888 0122-8285 10.5294/pacla.2018.21.4.3
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spelling	Robles, José ManuelCórdoba Hernández, Ana María2018-11-01T15:12:35Z2018-11-01T15:12:35Z2018Robles, J. M., & Córdoba-Hernández, A. M. (2018). Commodification and digital political participation: The “15-M Movement” and the collectivization of the Internet. Palabra Clave, 21(4), 992-1022. doi: 10.5294/pacla.2018.21.4.3Bennett L. W., & Segerberg, A. (2013). The logic of connective action: Digital media and the personalization of contentious politics. Cambridge, UK: Cambridge University Press.Bennett, W. L., Segerberg, A. & Knüfer C. B. (2017). The democratic interface: Technology, political organization, and diverging patterns of electoral representation. Information, Communication and Society, 21, 1–16. doi: 10.1080/1369118X.2017.1348533.Benkler, Y. (2006). The wealth of networks: How production networks transform markets and freedom. New Haven, CT: Yale University Press.Block, F. (2003). Karl Polanyi and the writing of The Great Transformation. Theory and Society, 32(3), 275–306. Retreived from www. jstor.org/stable/3108537Bonilla, Y., & Rosa, J. (2015). #Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States. American Ethnologist, 42(1), 4–17. doi: 10.1111/amet.12112Boudon, R. (1991). What middle range theories are. Contemporary Sociology, 20(4), 519– 522. Retreived from https://www.jstor.org/stable/ 2071781Castells, M. (1999). La era de la información. Vol. I: La sociedad red. Madrid, Spain: Alianza.Coleman, G. (2010). Ethnographic approaches to digital media. Annual Review of Anthropology, 39, 487–505. doi: 10.1146/annurev.anthro.012809.104945Cottle, S., & Lester, L. (2011). Transnational protests and the media. New York, NY: Peter Lang.de Castro, C., & Pedreño, A. (2012). El péndulo de Polanyi: de la desdemocratización a la resistencia social. AREAS. Revista Internacional de Ciencias Sociales, 31, 9–24.Della Porta, D., & Mosca, L. (2005). Global net for global movements? A network of networks for a movement of movements. Journal of Public Policy, 25(1), 165–190. doi: 10.1017/S0143814X05000255Diez, R., & Laraña, E. (2018). Democracia, dignidad y movimientos sociales. El surgimiento de la cultura cívica y la irrupción de los indignados en la vida pública. Madrid, Spain: Centro de Investigaciones Sociológicas.Downing, J. D. H. (2000). Radical media rebellious communication and social movements: Rebellious communication and social movements. Thousand Oaks, CA: Sage Publications.Earl, J., & Kimport, K. (2011). Digitally enabled social change: Activism in the internet age. Cambridge, MA: The MIT Press.Gibb, R. (2001). Toward an anthropology of social movements. Journal des Anthropologues, 3(1), 233–253. doi: 10.4000/jda.2904Gudeman, S. (2001). The anthropology of economy community, market, and culture. Malden, MA: Blackwell.Fuchs, C. (2012). 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Retreived from: https://www.jstor.org/stable/41328880122-8285http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/8513http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/8513/pdfhttp://hdl.handle.net/10818/3434010.5294/pacla.2018.21.4.331 páginasEl objetivo de este artículo es analizar un proceso emergente en la sociedad red: la mercantilización del Internet y la comunicación política. Esta estrategia de capitalismo tecnológico está cada vez más presente en las vidas de los ciudadanos de todo el mundo y representa un nuevo desafío para el pensamiento crítico. En este artículo mostraremos el debate sobre este proceso y señalaremos algunos ejemplos. Sin embargo, a pesar de la existencia de este proceso de mercantilización, la sociedad no está adoptando una actitud pasiva. Por el contrario, existen casos de movimientos sociales, como el español 15-M, que identificó este proceso y diseñó una estrategia para tratar de revertirlo. No obstante, pese a los esfuerzos de este movimiento, muchos de los logros del 15-M contra la mercantilización han perdido su validez. En este trabajo revisamos el estado actual del debate sobre la comercialización de la política y, a través de un estudio cualitativo, mostramos cómo el 15-M definió este proceso y estableció instrumentos para combatirlo. En las conclusiones discutimos este proceso y mostramos su situación actual en España.The objective of this article is to analyze an emerging process in the network society: the commodification of the Internet and political communication. This strategy of technological capitalism is becoming increasingly present in the lives of citizens around the world, and it represents a new challenge for critical thinking. In this article we will show the debate around this process and we will point out a few examples. However, despite the existence of this process of commodification, society is not taking a passive attitude. On the contrary, we have cases of social movements, such as the Spanish 15-M, which identified this process and designed a strategy to try to reverse it. However, and despite the efforts of this movement, many of the achievements of the 15-M against commodification have lost their validity. In this paper we review the current state of the debate on the commercialization of politics and, through a qualitative study, we show how the 15-M defined this process and established instruments to fight it. In the conclusions we discuss this process and show its current situation in Spain.application/pdfengUniversidad de La SabanaDirección de PublicacionesPalabra Clave Vol. 21, Núm. 4 (2018) p. 992-1022Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/http://purl.org/coar/access_right/c_abf2Universidad de La SabanaIntellectum Repositorio Universidad de La SabanaParticipación política digitalMovimiento 15-MMercantilizaciónMovimientos socialesCambio socialCambio culturalCommodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the InternetLa mercantilización y la participación política digital: el “Movimiento 15-M” y la colectivización del InternetA mercantilização e a participação política digital: o Movimento 15-M e a coletivização da internetarticlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501ORIGINALPortada Palabra Clave Vol.21, No 4 (2018).pngPortada Palabra Clave Vol.21, No 4 (2018).pngVer portadaimage/png190274https://intellectum.unisabana.edu.co/bitstream/10818/34340/1/Portada%20Palabra%20Clave%20Vol.21%2c%20No%204%20%282018%29.pngedf762ffedcc7d6effcab011434ea5acMD51CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-81223https://intellectum.unisabana.edu.co/bitstream/10818/34340/2/license_rdf7c9ab7f006165862d8ce9ac5eac01552MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-8498https://intellectum.unisabana.edu.co/bitstream/10818/34340/3/license.txtf52a2cfd4df262e08e9b300d62c85cabMD5310818/34340oai:intellectum.unisabana.edu.co:10818/343402020-07-17 11:49:42.964Intellectum Universidad de la Sabanacontactointellectum@unisabana.edu.coPGEgcmVsPSJsaWNlbnNlIiBocmVmPSJodHRwOi8vY3JlYXRpdmVjb21tb25zLm9yZy9saWNlbnNlcy9ieS1uYy1uZC8zLjAvIj48aW1nIGFsdD0iTGljZW5jaWEgQ3JlYXRpdmUgQ29tbW9ucyIgc3R5bGU9ImJvcmRlci13aWR0aDowIiBzcmM9Imh0dHA6Ly9pLmNyZWF0aXZlY29tbW9ucy5vcmcvbC9ieS1uYy1uZC8zLjAvODh4MzEucG5nIiAvPjwvYT48YnIgLz5Fc3RlIDxzcGFuIHhtbG5zOmRjdD0iaHR0cDovL3B1cmwub3JnL2RjL3Rlcm1zLyIgaHJlZj0iaHR0cDovL3B1cmwub3JnL2RjL2RjbWl0eXBlL1RleHQiIHJlbD0iZGN0OnR5cGUiPm9icmE8L3NwYW4+IGVzdMOhIGJham8gdW5hIDxhIHJlbD0ibGljZW5zZSIgaHJlZj0iaHR0cDovL2NyZWF0aXZlY29tbW9ucy5vcmcvbGljZW5zZXMvYnktbmMtbmQvMy4wLyI+bGljZW5jaWEgQ3JlYXRpdmUgQ29tbW9ucyBSZWNvbm9jaW1pZW50by1Ob0NvbWVyY2lhbC1TaW5PYnJhRGVyaXZhZGEgMy4wIFVucG9ydGVkPC9hPi4K

Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet

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