Gobierno corporativo y comunicación empresarial. ¿Qué papel cumplen los directores de comunicación en España?
Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a s...
- Autores:
-
Gutiérrez-García, Elena
- Tipo de recurso:
- Fecha de publicación:
- 2010
- Institución:
- Universidad de la Sabana
- Repositorio:
- Repositorio Universidad de la Sabana
- Idioma:
- spa
- OAI Identifier:
- oai:intellectum.unisabana.edu.co:10818/14511
- Acceso en línea:
- http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1640
http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1640/2075
http://hdl.handle.net/10818/14511
- Palabra clave:
- Comunicación corporativa
Gobierno corporativo
Dirección estratégica
España
- Rights
- License
- http://purl.org/coar/access_right/c_abf2
| Summary: | Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a summary of the professional situation, along with several conclusions that are indicative of the major challenges to increased professionalization and academic thinking. |
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