Gobierno corporativo y comunicación empresarial. ¿Qué papel cumplen los directores de comunicación en España?

Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a s...

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Autores:
Gutiérrez-García, Elena
Tipo de recurso:
Fecha de publicación:
2010
Institución:
Universidad de la Sabana
Repositorio:
Repositorio Universidad de la Sabana
Idioma:
spa
OAI Identifier:
oai:intellectum.unisabana.edu.co:10818/14511
Acceso en línea:
http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1640
http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1640/2075
http://hdl.handle.net/10818/14511
Palabra clave:
Comunicación corporativa
Gobierno corporativo
Dirección estratégica
España
Rights
License
http://purl.org/coar/access_right/c_abf2
Description
Summary:Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a summary of the professional situation, along with several conclusions that are indicative of the major challenges to increased professionalization and academic thinking.