La observación de medios en la construcción de una comunicación sostenible para Colombia

This essay attempts to reflect about the work made by the Social Communications Faculty’s Media Observatory in La Sabana University, and its contribution to the country and to the Colombian society in general. The Observatory difficult job consists of studying how mass media inlfuence people through their mediatory action. The Observatory formulates and strengthens indicators of society behavior as: media use habits (HCM); mass media credibility level (NCM), and journalists qualification rate (ICP). Such indicators must be annually formulated; must correspond to standable communication and help to build a better society based on public communication.

• Autores: Ortiz Leiva, Germán; López Jiménez, Daniel Fernando
• Fecha de publicación: 2002
• Institución: Universidad de la Sabana
• Repositorio: Repositorio Universidad de la Sabana
• Idioma: spa
• OAI Identifier: oai:intellectum.unisabana.edu.co:10818/14339
• Acceso en línea: http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/401; http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/401/539; http://hdl.handle.net/10818/14339
• Palabra clave: Indicadores; Consumo de medios; Credibilidad; Comunicación sostenible
• License: http://purl.org/coar/access_right/c_abf2