El modelo de la "pirámide invertida" de la comunicación para el desarrollo humano

Communications for Development is the main subject of this work, based on a survey about alcohol and psychoactive substances consuming habits in High School students, taken from 11 small cities located around La Sabana University. This study lasted for about 18 months. It doesn’t only make evident a social and cultural problem, but also demonstrates the lack of effectiveness on actions and projects leaded by the National Government regarding this problem of public health. Such projects have been studied as a Political Communication shortage from the Public Communication scene. As a result, we formulate the “Inverted Communication Model for Development”, applicable to all of development factors in our country, such as Economics, Politics, Social and Cultural aspects, but specially, well-being.

• Autores: López Jiménez, Daniel Fernando
• Fecha de publicación: 2003
• Institución: Universidad de la Sabana
• Repositorio: Repositorio Universidad de la Sabana
• Idioma: spa
• OAI Identifier: oai:intellectum.unisabana.edu.co:10818/14351
• Acceso en línea: http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/414; http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/414/552; http://hdl.handle.net/10818/14351
• Palabra clave: Hábitos de consumo de alcohol y sustancias psicoactivas; Comunicación pública; Comunicación para el desarrollo.
• License: http://purl.org/coar/access_right/c_abf2