Pensamiento heurístico del consumidor

44 Páginas.

Autores:
Alba Matallana, Andrés Eduardo
Tipo de recurso:
Fecha de publicación:
2006
Institución:
Universidad de la Sabana
Repositorio:
Repositorio Universidad de la Sabana
Idioma:
spa
OAI Identifier:
oai:intellectum.unisabana.edu.co:10818/2178
Acceso en línea:
http://hdl.handle.net/10818/2178
Palabra clave:
Conducta humana
Comportamiento del consumidor
Psicología aplicada
Rights
License
http://purl.org/coar/access_right/c_abf2
id REPOUSABA2_8997cdf3b6640156b6a2eaeb0f1e92d9
oai_identifier_str oai:intellectum.unisabana.edu.co:10818/2178
network_acronym_str REPOUSABA2
network_name_str Repositorio Universidad de la Sabana
repository_id_str
dc.title.es_CO.fl_str_mv Pensamiento heurístico del consumidor
title Pensamiento heurístico del consumidor
spellingShingle Pensamiento heurístico del consumidor
Conducta humana
Comportamiento del consumidor
Psicología aplicada
title_short Pensamiento heurístico del consumidor
title_full Pensamiento heurístico del consumidor
title_fullStr Pensamiento heurístico del consumidor
title_full_unstemmed Pensamiento heurístico del consumidor
title_sort Pensamiento heurístico del consumidor
dc.creator.fl_str_mv Alba Matallana, Andrés Eduardo
dc.contributor.advisor.none.fl_str_mv Bermúdez Jaimes, Milton Eduardo
dc.contributor.author.none.fl_str_mv Alba Matallana, Andrés Eduardo
dc.subject.es_CO.fl_str_mv Conducta humana
Comportamiento del consumidor
Psicología aplicada
topic Conducta humana
Comportamiento del consumidor
Psicología aplicada
description 44 Páginas.
publishDate 2006
dc.date.issued.none.fl_str_mv 2006
dc.date.accessioned.none.fl_str_mv 2012-05-16T18:11:04Z
dc.date.available.none.fl_str_mv 2012-05-16T18:11:04Z
dc.type.none.fl_str_mv bachelorThesis
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_7a1f
dc.type.local.none.fl_str_mv Tesis de pregrado
dc.type.hasVersion.none.fl_str_mv publishedVersion
dc.identifier.citation.none.fl_str_mv Andrews, J. y Shimp, T. (1990). Effects of involvement, argument strength, and source characteristics on central and peripheral processing in advertising. Psychology & Marketing, 7, 195-214.
Aronson, E. (1968). Theories of Cognitive Consistency: A Sourcebook. Chicago: RandMcNally & Company
Baerends, G. (1988). Stevens handbook of experimental psychology. New York: Wiley
Baron, A., y Byrne, D. (1998). Psicología social. Madrid: Prentice Hall.
Barker, J. (1998). Judges on junkets. The Arizona Republic, 23, A1-A7.
Beck A. y Freeman, A. (1995). Terapia cognitiva de los trastornos de personalidad. México: Paidós.
Bem, D. (1972). Advances in Experimental Social psychology. New York: Academic Press
Bodenhausen, G., Macrae, C., y Sherman, J. (1999). Dual process theories in social psychology. New York: Guilford Press.
Boninger, D., Brock, T., Cook, T., Gruder, C., y Romer, D. (1990). Discovery of a reliable attitude change persistence resulting from a transmitter tuning set. Psychological Science,1, 268-271.
Brock, T. (1967). Communication discrepancy and intet to persuade as determinats of counterargument production. Journal of experimental Social Psychology, 3, 296- 309.
Brock, T., Edelman, S., Edwards, D. y Sehuck, J. (1965). Seven studies of performance expectancy as a determinant of actual performance. Journal of Experimental Social Psychology, 1, 295- 310.
Buehler, R., Griffin, D., & Ross, M. (1994). Exploring the "Planning Fallacy": Why people underestimate their task completion times. Journal of Personality and Social Psychology, 67, 366-381.
Burger, J. y Cooper, H. (1979). The desirability of control. Motivation and Emotion, 3, 381- 393.
Cacioppo, J., Petty, R., y Kao, C. (1984). The efficient assessment of need for cognition. Journal of Personality assessment, 48, 306-307
Chaiken, S., y Trope, Y. (1999). Dual-process theories in social psychology. New York: Guilford Press.
Church, A. (1993). Estimating the effect of incentives on mail survey response rates: A meta-analysis. Public Opinion Quarterly, 57, 62-79.
Cialdini, R. y DeNicholas, M. (1989). Self-presentation by association. Journal of personality and social psychology, 51, 626-631.
Cialdini, R. y Melanie, R. (1995). Preference for consistency: The Development of a Valid Measure and the Discovery of surprising Behavioral Implications. Journal of personality and social psychology, 69, 318-328.
Cialdini, R., Kallgren, C. y Reno, R. (1991). A focus theory of normative conduct. Advances in Experimental Social Psychology, 24: 201-234
Clark, M., Mills, J. y Corcoran, D. (1989). Keeping track of needs and inputs of friends and strangers. Personality and Social Psychology Bulletin, 15, 533-542.
Clark, M., Mills, J. y Powell, M. (1986). Keeping track of needs in communal and exchange relationships. Journal of Personality and Social Psychology, 47, 549- 557.
Cooper, J. y Scher, S. (1994). The psychology of persuasion. Boston: Allyn and Bacon.
Culbert, D. (1995). Joseph Goebbels and his diaries – Adolph Hitler’s propaganda minister. Historical Journal of Film, Radio and Television. 36, 424-435
Crandall, C. (1988). Social contagion of binge eating. Journal of Personality and Social Psychology, 55, 588-598.
Creel, G. (1920). How we advertised America, Nueva York: Harper and Brothers.
DePaulo, B. Nadler, A. y Fisher, J. (1983). New directions in helping: Vol. 2. New York: Academic Press.
Dennis, D. (2002). Honor your German masters: The use of “classical” composers in Nazi propaganda. Journal of Political and Military Sociology. 24, 391-402.
Dichtner, E. (1964). Handbook of consumer motivations. Nueva York: MacGraw-Hill.
Eibl-Eibesfeldt, I. (1975). Ethology: The Biology of Behavior, second edition. New York: Rinehart, and Winston
Epley, N., Savitsy, K. y Kachelshi, R. (1999). What every skeptic should know about subliminal persuasion. Skeptical Inquirer. 72, 315-355.
Falbo, T. (1957). Multidimensional scaling of power strategies. Journal of personality and Social Psychology. 35, 537-547.
Feather, N. (1967). An expectancy-value model of information-seeking behavior. Psychological review, 74, 342-360.
Festinger, L. (1957). A theory of cognitive dissonance. Standford: Standford University Press.
Festinger, L. y Carlsmith, J. (1959). Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology, 58, 203-210.
Foster, E. (1991). Lobbyists circle over capitol. The Arizona Republic. 17, A1-A6.
Garland, H. (1990). Throwing good money after bad: The effect of sunk costs on the decision to escalate commitment to an ongoing project. Journal of Applied Psychology, 75, 728-731.
George, W., Gournic, S., y McAfee, M. (1988). Perceptions of postdrinking female sexuality: Effects of gender, beverage choice, and drink payment. Journal of Applied Social Psychology, 18, 1295-1317.
Gigerenzer, G., y Goldstein, D. (1996). Reasoning the fast and frugal way: Models of bounded rationality. Psychological Review, 103, 650-669.
Golden, J., Berquist, G., y Coleman, W. (2000). The rhetoric of Western thought. Dubuque, IA: Kendall/Hunt.
Goldman, R., y Papson, S. (1996). Sign wars: the cluttered landscape of advertising. New York: Guildford Press.
Gouldner, A. (1960). "The Norm of Reciprocity: A Preliminary Statement." American Sociological Review, 25, 161-178.
Greenfield, J. (2002). Low roads lead to Rome. Washington Monthly. 6, 23-30.
Gruner, S. (1996), Reward good consumers. New York: INC.
Harmon, E., y Harmon C. (2002). Testing the action-based model of cognitive dissonance: The effect of action-orientation on post-decisional attitudes. Personality and Social Psychology Bulletin, 28, 711-723
Harmon-Jones, E. (2002). The persuasion handbook: Developments in theory and practice. Thousand Oaks, CA: Sage.
Harper C, Kidera, C. , y Cullen J. (1971). Study of simulated airline pilot incapacitation: phase II. Subtle or partial loss of function. Aerospace Medicine, 42, 946–948.
Hitler, A. (1925). Mein Kampf. Barcelona: Editers.
Hovland, C., Janis, I., y Kelley, H. (1953). Communication and persuasion. New Haven, CT: Yale University Press.
Howard, D. (1990). The influence of verbal responses to common greetings on compliance behavior: the foot-in-the-door effect. Journal of Applied Social Psychology. 20, 1185-1196.
Jones, E. (1985). The handbook of social psychology. New York: Random House
Johnson, B. y Eagly, A. (1989). Effects of involvement on persuasion: A meta-analysis. Psychological Bulletin, 106, 290-314.
Kenrick, D., y Keefe, R. (1992). Age preferences in mates reflect sex differences in human reproductive strategies. Brain and behavioral Sciences, 15, 75-133
Kleinfield, N. (1999). For three interns, fatigue and healing at top speed. New York Times, 8, A1-A28.
Langer, E. (1989). Advances in Experimental Social Psychology, New York: Academic Press
Lack, D. (1943). The life of the robin. London: Cambridge University Press.
Lawrence, H. (2003). Living the message. Mercer Business, 37, 12-24.
Leakey, R., y Lewin, R. (1978). People of the lake. New York: Anchor Press/ Doubleday.
Leippe, M. y Elkin, R. (1987). When motives clash: Issue involvement and response involvement as determinants of persuasion. Journal of Personality and Social Psychology, 52, 269-278.
Mailer, N. (1999). The best American sports writing of the century. New York: Houghton Mifflin.
Marwell, G. y Schmitt, D. (1967). Dimensions of compliance-gaining behavior: An empircal analysis. Sociometry, 30, 350-364.
Marklein, M. (2000). Ugly truths about hazing. USA Today, 3, 6D.
Martin, M. (2001). Man sentenced to educate himself. Plain Dealer, 11, 1B-5B.
Mauss, M. (1954). The gift: forms and functions of exchange in archaic societies Cunnison: Free Press.
Mills, M. (2002). Poisoning young minds in Nazi Germany: Children and propaganda in the Third Reich. Social Education. 29, 279-287.
Olson, J. y Zanna, M. (1979). A new look at selective exposure. Journal of Experimental Social Psychology, 15, 1-15.
Packard, V. (1957) The Hidden Persuaders. Nueva York: McKay Co.
Peiponen, V. (1960). Behavior studies of the buethroat. New York: Ornis Fennica,
Perloff, R. (2003), The Dynamics of Persuasion. Mahwah, New Jersey: Lawrence Erlbaum Associates.
Petty, R. y Cacioppo, J. (1986). The elaboration likelihood model of persuasion. Advances in experimental psychology. 19, 123-205.
Petty, R., Cacioppo, J., y Goldman, R. (1981). Personal involvement as a determinant of argument_based persuasion. Journal of Personality and Social Psychology, 41, 847_855
Pratkanis A. (1994). La era de la propaganda. Nueva York : Ediciones Paidós.
Regan, D. (1971). Effects of a favor and liking on compliance. Journal of Experimental Social Psychology, 7, 627–639.
Rittle, R. (1981). Changes in helping behavior: Self-versus situational perceptions as mediators of the foot-in-the-door effect. Personality and Social Psychology Bulletin, 7, 431-437.
Scher, S. y Cooper, J. (1989). The motivational basis of dissonance: The singular role of behavioral consequences. Journal of Personality and Social Psychology, 56, 899— 906.
Schiffman, L., y Kanuk, L. (2005) Comportamiento del consumidor. México: Pearson.
Schulken, M. (2006). Don’t blame the kids, blame the grown-ups. Charlotte Observer. 4, 76-82.
Scott, W. (1917). The psychology of advertising. Boston: Small.
Simon, L. Greenberg, J., y Brehm, J. (1995). Trivialization: The forgotten mode of dissonance reduction. Journal of Personality and social psychology, 69, 247-260.
Smyth, M. (1972). Effects of group laughter on responses to humorous materials. Psychological Reports. 30, 132-134.
Steele, C. (1988). Advances in experimental social psychology . Sandiego: Academic Press
Stelfox, H., Chua, G., O'Rourke, K. y Detsky, A. (1998): Conflict of interest in the debate over calcium-channel antagonists. New England Journal of Medicine, 333, 101- 106
Stiff, J. (1994). Persuasive communication. New York: Guildford.
Stone, J., Aronson, E., Crain, A., Winslow, M. y Fried, C. (1994). Inducing hypocrisy as a means of encouraging young adults to use condoms. Personality and Social Psychology Bulletin, 20, 116-128.
Tedeschi, J., Schlenker, B. y Bonoma, T. (1971). Cognitive dissonance: Private ratiocination or public spectacle? American Psychologist, 26, 685-695.
Theus, K. (1994). Subliminal Advertising and the Psychology of processing unconscious stimuli: A review of research. Psychology and Marketing. 11, 271-290
Walker, F. (2005). The rhetoric of mock trial debate: using logos, pathos and ethos in undergraduate competition. College Student Journal. 29, 279-287
Wood, W., Rhodes, N. y Biek, M. (1995). Attitude strength: Antecedents and consequences. Hillsdale, NJ: Lawrence Erlbaum Associates.
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10818/2178
dc.identifier.local.none.fl_str_mv 88504
TE04595
identifier_str_mv Andrews, J. y Shimp, T. (1990). Effects of involvement, argument strength, and source characteristics on central and peripheral processing in advertising. Psychology & Marketing, 7, 195-214.
Aronson, E. (1968). Theories of Cognitive Consistency: A Sourcebook. Chicago: RandMcNally & Company
Baerends, G. (1988). Stevens handbook of experimental psychology. New York: Wiley
Baron, A., y Byrne, D. (1998). Psicología social. Madrid: Prentice Hall.
Barker, J. (1998). Judges on junkets. The Arizona Republic, 23, A1-A7.
Beck A. y Freeman, A. (1995). Terapia cognitiva de los trastornos de personalidad. México: Paidós.
Bem, D. (1972). Advances in Experimental Social psychology. New York: Academic Press
Bodenhausen, G., Macrae, C., y Sherman, J. (1999). Dual process theories in social psychology. New York: Guilford Press.
Boninger, D., Brock, T., Cook, T., Gruder, C., y Romer, D. (1990). Discovery of a reliable attitude change persistence resulting from a transmitter tuning set. Psychological Science,1, 268-271.
Brock, T. (1967). Communication discrepancy and intet to persuade as determinats of counterargument production. Journal of experimental Social Psychology, 3, 296- 309.
Brock, T., Edelman, S., Edwards, D. y Sehuck, J. (1965). Seven studies of performance expectancy as a determinant of actual performance. Journal of Experimental Social Psychology, 1, 295- 310.
Buehler, R., Griffin, D., & Ross, M. (1994). Exploring the "Planning Fallacy": Why people underestimate their task completion times. Journal of Personality and Social Psychology, 67, 366-381.
Burger, J. y Cooper, H. (1979). The desirability of control. Motivation and Emotion, 3, 381- 393.
Cacioppo, J., Petty, R., y Kao, C. (1984). The efficient assessment of need for cognition. Journal of Personality assessment, 48, 306-307
Chaiken, S., y Trope, Y. (1999). Dual-process theories in social psychology. New York: Guilford Press.
Church, A. (1993). Estimating the effect of incentives on mail survey response rates: A meta-analysis. Public Opinion Quarterly, 57, 62-79.
Cialdini, R. y DeNicholas, M. (1989). Self-presentation by association. Journal of personality and social psychology, 51, 626-631.
Cialdini, R. y Melanie, R. (1995). Preference for consistency: The Development of a Valid Measure and the Discovery of surprising Behavioral Implications. Journal of personality and social psychology, 69, 318-328.
Cialdini, R., Kallgren, C. y Reno, R. (1991). A focus theory of normative conduct. Advances in Experimental Social Psychology, 24: 201-234
Clark, M., Mills, J. y Corcoran, D. (1989). Keeping track of needs and inputs of friends and strangers. Personality and Social Psychology Bulletin, 15, 533-542.
Clark, M., Mills, J. y Powell, M. (1986). Keeping track of needs in communal and exchange relationships. Journal of Personality and Social Psychology, 47, 549- 557.
Cooper, J. y Scher, S. (1994). The psychology of persuasion. Boston: Allyn and Bacon.
Culbert, D. (1995). Joseph Goebbels and his diaries – Adolph Hitler’s propaganda minister. Historical Journal of Film, Radio and Television. 36, 424-435
Crandall, C. (1988). Social contagion of binge eating. Journal of Personality and Social Psychology, 55, 588-598.
Creel, G. (1920). How we advertised America, Nueva York: Harper and Brothers.
DePaulo, B. Nadler, A. y Fisher, J. (1983). New directions in helping: Vol. 2. New York: Academic Press.
Dennis, D. (2002). Honor your German masters: The use of “classical” composers in Nazi propaganda. Journal of Political and Military Sociology. 24, 391-402.
Dichtner, E. (1964). Handbook of consumer motivations. Nueva York: MacGraw-Hill.
Eibl-Eibesfeldt, I. (1975). Ethology: The Biology of Behavior, second edition. New York: Rinehart, and Winston
Epley, N., Savitsy, K. y Kachelshi, R. (1999). What every skeptic should know about subliminal persuasion. Skeptical Inquirer. 72, 315-355.
Falbo, T. (1957). Multidimensional scaling of power strategies. Journal of personality and Social Psychology. 35, 537-547.
Feather, N. (1967). An expectancy-value model of information-seeking behavior. Psychological review, 74, 342-360.
Festinger, L. (1957). A theory of cognitive dissonance. Standford: Standford University Press.
Festinger, L. y Carlsmith, J. (1959). Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology, 58, 203-210.
Foster, E. (1991). Lobbyists circle over capitol. The Arizona Republic. 17, A1-A6.
Garland, H. (1990). Throwing good money after bad: The effect of sunk costs on the decision to escalate commitment to an ongoing project. Journal of Applied Psychology, 75, 728-731.
George, W., Gournic, S., y McAfee, M. (1988). Perceptions of postdrinking female sexuality: Effects of gender, beverage choice, and drink payment. Journal of Applied Social Psychology, 18, 1295-1317.
Gigerenzer, G., y Goldstein, D. (1996). Reasoning the fast and frugal way: Models of bounded rationality. Psychological Review, 103, 650-669.
Golden, J., Berquist, G., y Coleman, W. (2000). The rhetoric of Western thought. Dubuque, IA: Kendall/Hunt.
Goldman, R., y Papson, S. (1996). Sign wars: the cluttered landscape of advertising. New York: Guildford Press.
Gouldner, A. (1960). "The Norm of Reciprocity: A Preliminary Statement." American Sociological Review, 25, 161-178.
Greenfield, J. (2002). Low roads lead to Rome. Washington Monthly. 6, 23-30.
Gruner, S. (1996), Reward good consumers. New York: INC.
Harmon, E., y Harmon C. (2002). Testing the action-based model of cognitive dissonance: The effect of action-orientation on post-decisional attitudes. Personality and Social Psychology Bulletin, 28, 711-723
Harmon-Jones, E. (2002). The persuasion handbook: Developments in theory and practice. Thousand Oaks, CA: Sage.
Harper C, Kidera, C. , y Cullen J. (1971). Study of simulated airline pilot incapacitation: phase II. Subtle or partial loss of function. Aerospace Medicine, 42, 946–948.
Hitler, A. (1925). Mein Kampf. Barcelona: Editers.
Hovland, C., Janis, I., y Kelley, H. (1953). Communication and persuasion. New Haven, CT: Yale University Press.
Howard, D. (1990). The influence of verbal responses to common greetings on compliance behavior: the foot-in-the-door effect. Journal of Applied Social Psychology. 20, 1185-1196.
Jones, E. (1985). The handbook of social psychology. New York: Random House
Johnson, B. y Eagly, A. (1989). Effects of involvement on persuasion: A meta-analysis. Psychological Bulletin, 106, 290-314.
Kenrick, D., y Keefe, R. (1992). Age preferences in mates reflect sex differences in human reproductive strategies. Brain and behavioral Sciences, 15, 75-133
Kleinfield, N. (1999). For three interns, fatigue and healing at top speed. New York Times, 8, A1-A28.
Langer, E. (1989). Advances in Experimental Social Psychology, New York: Academic Press
Lack, D. (1943). The life of the robin. London: Cambridge University Press.
Lawrence, H. (2003). Living the message. Mercer Business, 37, 12-24.
Leakey, R., y Lewin, R. (1978). People of the lake. New York: Anchor Press/ Doubleday.
Leippe, M. y Elkin, R. (1987). When motives clash: Issue involvement and response involvement as determinants of persuasion. Journal of Personality and Social Psychology, 52, 269-278.
Mailer, N. (1999). The best American sports writing of the century. New York: Houghton Mifflin.
Marwell, G. y Schmitt, D. (1967). Dimensions of compliance-gaining behavior: An empircal analysis. Sociometry, 30, 350-364.
Marklein, M. (2000). Ugly truths about hazing. USA Today, 3, 6D.
Martin, M. (2001). Man sentenced to educate himself. Plain Dealer, 11, 1B-5B.
Mauss, M. (1954). The gift: forms and functions of exchange in archaic societies Cunnison: Free Press.
Mills, M. (2002). Poisoning young minds in Nazi Germany: Children and propaganda in the Third Reich. Social Education. 29, 279-287.
Olson, J. y Zanna, M. (1979). A new look at selective exposure. Journal of Experimental Social Psychology, 15, 1-15.
Packard, V. (1957) The Hidden Persuaders. Nueva York: McKay Co.
Peiponen, V. (1960). Behavior studies of the buethroat. New York: Ornis Fennica,
Perloff, R. (2003), The Dynamics of Persuasion. Mahwah, New Jersey: Lawrence Erlbaum Associates.
Petty, R. y Cacioppo, J. (1986). The elaboration likelihood model of persuasion. Advances in experimental psychology. 19, 123-205.
Petty, R., Cacioppo, J., y Goldman, R. (1981). Personal involvement as a determinant of argument_based persuasion. Journal of Personality and Social Psychology, 41, 847_855
Pratkanis A. (1994). La era de la propaganda. Nueva York : Ediciones Paidós.
Regan, D. (1971). Effects of a favor and liking on compliance. Journal of Experimental Social Psychology, 7, 627–639.
Rittle, R. (1981). Changes in helping behavior: Self-versus situational perceptions as mediators of the foot-in-the-door effect. Personality and Social Psychology Bulletin, 7, 431-437.
Scher, S. y Cooper, J. (1989). The motivational basis of dissonance: The singular role of behavioral consequences. Journal of Personality and Social Psychology, 56, 899— 906.
Schiffman, L., y Kanuk, L. (2005) Comportamiento del consumidor. México: Pearson.
Schulken, M. (2006). Don’t blame the kids, blame the grown-ups. Charlotte Observer. 4, 76-82.
Scott, W. (1917). The psychology of advertising. Boston: Small.
Simon, L. Greenberg, J., y Brehm, J. (1995). Trivialization: The forgotten mode of dissonance reduction. Journal of Personality and social psychology, 69, 247-260.
Smyth, M. (1972). Effects of group laughter on responses to humorous materials. Psychological Reports. 30, 132-134.
Steele, C. (1988). Advances in experimental social psychology . Sandiego: Academic Press
Stelfox, H., Chua, G., O'Rourke, K. y Detsky, A. (1998): Conflict of interest in the debate over calcium-channel antagonists. New England Journal of Medicine, 333, 101- 106
Stiff, J. (1994). Persuasive communication. New York: Guildford.
Stone, J., Aronson, E., Crain, A., Winslow, M. y Fried, C. (1994). Inducing hypocrisy as a means of encouraging young adults to use condoms. Personality and Social Psychology Bulletin, 20, 116-128.
Tedeschi, J., Schlenker, B. y Bonoma, T. (1971). Cognitive dissonance: Private ratiocination or public spectacle? American Psychologist, 26, 685-695.
Theus, K. (1994). Subliminal Advertising and the Psychology of processing unconscious stimuli: A review of research. Psychology and Marketing. 11, 271-290
Walker, F. (2005). The rhetoric of mock trial debate: using logos, pathos and ethos in undergraduate competition. College Student Journal. 29, 279-287
Wood, W., Rhodes, N. y Biek, M. (1995). Attitude strength: Antecedents and consequences. Hillsdale, NJ: Lawrence Erlbaum Associates.
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spelling Bermúdez Jaimes, Milton EduardoAlba Matallana, Andrés EduardoPsicólogo2012-05-16T18:11:04Z2012-05-16T18:11:04Z2006Andrews, J. y Shimp, T. (1990). Effects of involvement, argument strength, and source characteristics on central and peripheral processing in advertising. Psychology & Marketing, 7, 195-214.Aronson, E. (1968). Theories of Cognitive Consistency: A Sourcebook. Chicago: RandMcNally & CompanyBaerends, G. (1988). Stevens handbook of experimental psychology. New York: WileyBaron, A., y Byrne, D. (1998). Psicología social. Madrid: Prentice Hall.Barker, J. (1998). Judges on junkets. The Arizona Republic, 23, A1-A7.Beck A. y Freeman, A. (1995). Terapia cognitiva de los trastornos de personalidad. México: Paidós.Bem, D. (1972). Advances in Experimental Social psychology. New York: Academic PressBodenhausen, G., Macrae, C., y Sherman, J. (1999). Dual process theories in social psychology. New York: Guilford Press.Boninger, D., Brock, T., Cook, T., Gruder, C., y Romer, D. 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Hillsdale, NJ: Lawrence Erlbaum Associates.http://hdl.handle.net/10818/217888504TE0459544 Páginas.Este articulo pretende hacer una revisión bibliográfica sobre el tema del pensamiento heurístico, y de sus aplicaciones en el pensamiento del consumidor. Primero se hace un recuento histórico de la persuasión mostrando la evolución de las teorías relacionadas, luego se profundiza en el modelo de Probabilidad de Elaboración explicando la ruta central, y la ruta periférica, profundizando en los temas de patrones de acción fijo, validación social, reciprocidad y disonancia cognitiva. Luego se mencionan las taxonomías de logro de cooperación y se hace una explicación de cómo se aplican los temas anteriores al estudio del consumidor. Luego se presentan algunas conclusiones.Universidad de la SabanaPsicologíaFacultad de PsicologíaUniversidad de la SabanaIntellectum Repositorio Universidad de la SabanaConducta humanaComportamiento del consumidorPsicología aplicadaPensamiento heurístico del consumidorbachelorThesisTesis de pregradopublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_7a1fspahttp://purl.org/coar/access_right/c_abf2ORIGINAL131428.pdf131428.pdfVer documento en PDFapplication/pdf108751https://intellectum.unisabana.edu.co/bitstream/10818/2178/1/131428.pdf5669fdfc06cdaa059842f76339c3cc48MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-8498https://intellectum.unisabana.edu.co/bitstream/10818/2178/2/license.txtf52a2cfd4df262e08e9b300d62c85cabMD52TEXT131428.pdf.txt131428.pdf.txtExtracted texttext/plain80613https://intellectum.unisabana.edu.co/bitstream/10818/2178/3/131428.pdf.txta754951ac3f397619dff1a654f1a5094MD5310818/2178oai:intellectum.unisabana.edu.co:10818/21782019-06-20 15:46:56.186Intellectum Universidad de la Sabanacontactointellectum@unisabana.edu.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