Connected in Print: Selecciones del Reader’s Digest, U.S. Cultural Relations, and the Construction of a Global Middle Class, 1940-1960

30 páginas

Autores:
Ubelaker Andrade, Lisa A.
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad de la Sabana
Repositorio:
Repositorio Universidad de la Sabana
Idioma:
eng
OAI Identifier:
oai:intellectum.unisabana.edu.co:10818/37378
Acceso en línea:
https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/10365
http://hdl.handle.net/10818/37378
https://doi.org/10.5294/pacla.2019.22.4.7
Palabra clave:
Reader's Digest
Selecciones
Good Neighbor Policy
Cold War
Middle Class
Transnational U.S. Media
Global Middle Class
Rights
License
Attribution-NonCommercial-NoDerivatives 4.0 International
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dc.title.es_CO.fl_str_mv Connected in Print: Selecciones del Reader’s Digest, U.S. Cultural Relations, and the Construction of a Global Middle Class, 1940-1960
title Connected in Print: Selecciones del Reader’s Digest, U.S. Cultural Relations, and the Construction of a Global Middle Class, 1940-1960
spellingShingle Connected in Print: Selecciones del Reader’s Digest, U.S. Cultural Relations, and the Construction of a Global Middle Class, 1940-1960
Reader's Digest
Selecciones
Good Neighbor Policy
Cold War
Middle Class
Transnational U.S. Media
Global Middle Class
title_short Connected in Print: Selecciones del Reader’s Digest, U.S. Cultural Relations, and the Construction of a Global Middle Class, 1940-1960
title_full Connected in Print: Selecciones del Reader’s Digest, U.S. Cultural Relations, and the Construction of a Global Middle Class, 1940-1960
title_fullStr Connected in Print: Selecciones del Reader’s Digest, U.S. Cultural Relations, and the Construction of a Global Middle Class, 1940-1960
title_full_unstemmed Connected in Print: Selecciones del Reader’s Digest, U.S. Cultural Relations, and the Construction of a Global Middle Class, 1940-1960
title_sort Connected in Print: Selecciones del Reader’s Digest, U.S. Cultural Relations, and the Construction of a Global Middle Class, 1940-1960
dc.creator.fl_str_mv Ubelaker Andrade, Lisa A.
dc.contributor.author.none.fl_str_mv Ubelaker Andrade, Lisa A.
dc.subject.es_CO.fl_str_mv Reader's Digest
Selecciones
Good Neighbor Policy
Cold War
Middle Class
Transnational U.S. Media
Global Middle Class
topic Reader's Digest
Selecciones
Good Neighbor Policy
Cold War
Middle Class
Transnational U.S. Media
Global Middle Class
description 30 páginas
publishDate 2019
dc.date.accessioned.none.fl_str_mv 2019-09-20T16:05:26Z
dc.date.available.none.fl_str_mv 2019-09-20T16:05:26Z
dc.date.issued.none.fl_str_mv 2019
dc.type.es_CO.fl_str_mv article
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dc.identifier.other.none.fl_str_mv https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/10365
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10818/37378
dc.identifier.doi.none.fl_str_mv https://doi.org/10.5294/pacla.2019.22.4.7
identifier_str_mv 0122-8285
url https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/10365
http://hdl.handle.net/10818/37378
https://doi.org/10.5294/pacla.2019.22.4.7
dc.language.iso.es_CO.fl_str_mv eng
language eng
dc.relation.ispartofseries.none.fl_str_mv Palabra Clave, 22(4), e2247
dc.rights.*.fl_str_mv Attribution-NonCommercial-NoDerivatives 4.0 International
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dc.format.es_CO.fl_str_mv application/pdf
dc.publisher.es_CO.fl_str_mv Universidad de La Sabana
dc.publisher.department.none.fl_str_mv Dirección de Publicaciones
dc.source.es_CO.fl_str_mv Universidad de La Sabana
Intellectum Repositorio Universidad de La Sabana
institution Universidad de la Sabana
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spelling Ubelaker Andrade, Lisa A.2019-09-20T16:05:26Z2019-09-20T16:05:26Z20190122-8285https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/10365http://hdl.handle.net/10818/37378https://doi.org/10.5294/pacla.2019.22.4.730 páginasFrom 1940-1980 the magazine The Reader’s Digest gained a global readership with over 40 editions in 21 languages. Throughout this period, Reader’s Digest was known for its simplistic, varied stories on a range of topics, its repetitive “common sense” approach—and its staunch anti-communist message, which reflected the perspective of its editors as well as a longstanding collaboration between those editors and the U.S. government’s various cultural relations programs. Among the most commercially successful editions of the magazine was its Spanish Language Latin American monthly, launched not as a part of an anti-communist campaign, but in coordination with the U.S. government to counter Axis propaganda in the region. This article takes a closer look at this story, using documents from the U.S. National Archives, the magazine itself, as well as a variety of other press sources. This article takes a closer look at this story, using documents from the U.S. National Archives, the magazine, as well as a variety of other press sources, to untangle the connections between the first truly-global U.S. consumer magazine, the U.S. geopolitical project, and the evolution of the idea of a global middle class. First, it describes the relationship between the launch of Reader’s Digest’s Latin American edition and U.S. cultural campaign’s wartime initiatives; Second, it examines the magazine’s content, illustrating how the notion of a global connection was depicted in its pages. Taken together, these sections illustrate how the transnational mass media not only normalized the notion of a righteous middle class but also narrated group’s globality, seeking to implicate the reader in its scope.application/pdfengUniversidad de La SabanaDirección de PublicacionesPalabra Clave, 22(4), e2247Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/http://purl.org/coar/access_right/c_abf2Universidad de La SabanaIntellectum Repositorio Universidad de La SabanaReader's DigestSeleccionesGood Neighbor PolicyCold WarMiddle ClassTransnational U.S. MediaGlobal Middle ClassConnected in Print: Selecciones del Reader’s Digest, U.S. Cultural Relations, and the Construction of a Global Middle Class, 1940-1960articlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501Export Advertisers Group. (1941, September 25). Meeting minutes. U.S. National Archives at College Park, College Park, MD.Acheson, B. (1947, December 10). [Letter to Howland H Sargent C, Tyler Wood, State Department, Copied to Norman Armour]. Record Group 59. (General Records of the Department of State. International Information Administration Private Enterprise Cooperation Staff (IIA/ICO) Subject Files, 1941–1953. Reader’s Digest). National Archives at College Park, College Park, MD.Bainbridge, J. (1946). Little wonder or The Reader’s Digest and how it grew. New York, NY: Reynal & Hitchcock.Butler, H. (1943, December). Our deep dark secrets in Latin America. Reader’s Digest, 43, 21–25.Buying good neighbors. (1943, November 28). The Hartford Courant, p. A2.Caimari L. (2016). News from around the world: The newspapers of Buenos Aires in the age of the submarine cable, 1866–1900. HAHR, 96(4), 607–640. DOI: https://doi.org/10.1215/00182168-3677615Cantala, J. (1941, December). Sedación Psíquica. Selecciones del Reader’s Digest [Back cover].Cosse, I. (2014a). Mafalda: Middle class, everyday life, and politics in Argentina 1964–1973. HAHR, 94(1), 35–75. DOI: https://doi. org/10.1215/00182168-2390604Cousins, N. (1943, April). 1,200,000 ambassadors. The Saturday Review of Literature, pp. 12, 13, 14, 42, 43.Evans, W. (1926, January). The Klan: Defender of Americanism. Reader’s Digest, 583–584.Frantz, H. (1942a, January 16). [Letter to A. L. Cole, General Manager, Reader’s Digest]. RG 229. (Records of the Department of Press and Publications. General Records. (E-127). QN-RZ. Reader’s Digest). National Archives at College Park, College Park, MDFrantz, H. (1942b, March 24). [Letter to DeWitt Wallace] Record Group 229. (Records of the Department of Press and Publications. General Records. (E-127). QN-RZ. Reader’s Digest). National Archives at College Park, College Park, MD.Frantz, H. (1942c, May 15). Memorandum: Materials for Reader’s Digest. [Memorandom to Hall and Eichel]. RG 229. (Records of the Department of Press and Publications. General Records. (E-127) QN-RZ. Reader’s Digest). National Archives at College Park, College Park, MDGarlin, S. (1943). The truth about Reader’s Digest. New York, NY: Forum Publishers.Gladstone W. (1944, September). Reader’s Digest loses partiality. The Atlanta Constitution, 10Good Neighbors. (1941). Pan American, 12, 14–15.Hart, J. (2013). Empire of ideas: The origins of public diplomacy and the transformation of U.S. foreign policy. New York, NY: Oxford University Press.Heidenry, J. (1993) Theirs was the kingdom: Lila and Dewitt Wallace and the story of Reader’s Digest. New York, NY: W.W. NortonKent, G. (1941 December 14). [Letter to Frantz]. Record Group 229. (Records of the Department of Press and Publications, General Records, E-127, QN-RZ) National Archives at College Park, College Park, MD.Klein, C. (2003). Cold War orientalism: Asia in the middlebrow imagination. Berkeley, CA: University of California Press.Lindbergh, C. (1939, November). Aviation, geography and race. Reader’s Digest, 64–67.Memorandum. (1940, December 14). [Memorandum]. Record Group 229. (Records of the Department of Press and Publications, General Records. E-127, QN-RZ, Reader’s Digest). National Archives at College Park. College Park, MD.Mendoza, A. (1943, January). The new Latin woman. The Pan American, 39–40.Packing for Pan America. (1942, January). Vogue, 68–69.Parker, D. S., & Walker, L. E. (2013). Latin America’s middle class: Unsettled debates and new histories. New York, NY: Rowman and Littlefield.Paul, J. F. (1977). Senator Hugh Butler and aid to Latin America, 1943– 1944. South Dakota History, 8(1), 35–45. Retrieved from https:// www.sdhspress.com/journal/south-dakota-history-8-1/senatorhugh-butler-and-aid-to-latin-america-1943-1944/vol-08-no-1- senator-hugh-butler-and-aid-to-latin-america-1943-1944.pdfRCA Victor. (1942, May). [Advertisement]. Selecciones del Reader’s Digest, 139.Reader’s Digest is no Digest. (1944, September). The Baltimore Afro-American, 1.Reader’s Digest: Spanish for Latin America. (1940 July). San Francisco Chronicle, 9.Retorts ‘Don’ Wallace is wrong by billions. (1943, November). The Atlantic Constitution, 6B.Rodogno, D. (2014). Beyond relief: A sketch of the Near East relief ’s humanitarian operations, 1918–1929. Monde(s), 6(2), 45–64. DOI: https://doi.org/10.3917/mond.142.0045Schreiner, S. A. (1977). The condensed world of the Reader’s Digest. New York, NY: Stein & Day.Sets circulation record: Reader’s Digest claims world mark of 4,100,000 copies. (1940, December 26). The New York Times, 17.Sharp, J. P. (2000). Condensing the Cold War: Reader’s Digest and American identity. Minneapolis, MN: University of Minnesota Press.Table of Contents. (November, 1956). Selecciones del Reader’s Digest [Front cover].United States Rubber Export Company. (1941, January). [Advertisement]. Selecciones del Reader’s Digest, 121.Watenpaugh, D. (2015). Bread from Stones: The Middle East and the Making of Modern Humanitarianism. Berkeley, CA: University of California Press.Weinstein, B., & López, A. R. (2012). The making of the middle class: Toward a transnational history. Durham, NC: Duke University Press.Wharton, D. (1946, October). The world is its newsstand. Nation’s Business, 34(10), 40–41.White, E. B. (1935, November 16). Irtnog. The New Yorker, 17.Wood, J. P. (1967). Of lasting Interest: The story of Reader’s Digest. New York, NY: DoubledayZenith. (1943, October). [Advertisement]. Selecciones del Reader’s Digest, 14.Cosse, I. (2014b). Las clases mediasen la historia reciente latinoamericana. Contemporánea, 5(5), 13–19. Retrieved from http://www.geipar. udelar.edu.uy/index.php/2017/05/06/articulos-5/Cramer, G., & Prutsch, U. (2012). ¡Americas Unidas!: Nelson A. Rockefeller’s Office of Inter-American Affairs (1940–46). Madrid, Spain: Iberoamericana Vervuert.de Martinez Guerrero, A. (1943). 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(October 1943) “Administre su imaginación.” Selecciones del Reader’s Digest, 21–23Otro paso hacia la fraternidad universal. (1945, October) Selecciones del Reader’s Digest, [Back cover].Schindler, J. (1956, February). Para vivir 365 días del año. Selecciones del Reader’s Digest, 171–190.Sux, A. (1943, February). ¡Aquí están tus secretarios! Selecciones del Reader’s Digest [Back cover].Ubelaker-Andrade, L. (2014). La revista más leída del mundo: Selecciones del Reader’s Digest y culturas de la clase media: 1940–1960. Contemporánea, 5, 21–41. Retrieved from http://www.geipar.udelar. edu.uy/index.php/2017/05/06/lisa-ubelaker-andrade/Ubelaker-Andrade L. (2015). Bazar panamericano: Cultura de consumo y participación popular en el poder estadounidense (1939–1942). Avances del Cesor, 12(13), 181–203. Retrieved from http://web2. rosario-conicet.gov.ar/ojs/index.php/AvancesCesor/indexUnanue, R. I. (1943, May). Doce lápices y una revista. Selecciones del Reader’s Digest [Back cover].CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8805https://intellectum.unisabana.edu.co/bitstream/10818/37378/2/license_rdf4460e5956bc1d1639be9ae6146a50347MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-8498https://intellectum.unisabana.edu.co/bitstream/10818/37378/3/license.txtf52a2cfd4df262e08e9b300d62c85cabMD5310818/37378oai:intellectum.unisabana.edu.co:10818/373782020-10-08 10:13:59.183Intellectum Universidad de la Sabanacontactointellectum@unisabana.edu.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