La Política Relatada: el Storytelling de Barack Obama en el marco de la Operación Gerónimo

The gush of information reaching us today requires politicians and any other leaders intending to communicate to compete against a countless amount of screens and data. In the past few years, storytelling has swelled as an effective technique with which social leaders intending to communicate can conquer the most important asset in communication today: the citizens’ time. These lines introduce the conditions and fundamentals of storytelling as a tool, revealing its presence through a qualitative analysis in a gallery of photographs published by the White House in the aftermath of Bin Laden’s assassination.

• Autores: López Hermida Russo, Alberto Pedro; Vargas-Monardes, Josefina
• Fecha de publicación: 2013
• Institución: Universidad de la Sabana
• Repositorio: Repositorio Universidad de la Sabana
• Idioma: spa
• OAI Identifier: oai:intellectum.unisabana.edu.co:10818/14600
• Acceso en línea: http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2861; http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2861/3009; http://hdl.handle.net/10818/14600
• Palabra clave: Comunicación política; Fotografía; Osama Bin Laden; Barack Obama
• License: http://purl.org/coar/access_right/c_abf2