Mitos y símbolos en la campaña de Barack Obama

The use of social networks on the Internet played a fundamental role in Barack Obama’s electoral win in the latest round of presidential elections in the United States. An analysis of this phenomenon provides a guideline for visualizing their influence on the cultural and political transformation of...

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Autores:: Soní-Soto, Aracely

Tipo de recurso:

Fecha de publicación:: 2011

Institución:: Universidad de la Sabana

Repositorio:: Repositorio Universidad de la Sabana

Idioma:: spa

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spelling	Soní-Soto, Aracely2015-02-02T09:35:29Z2015-02-02T09:35:29Z20112011http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1873http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1873/2430http://hdl.handle.net/10818/14533The use of social networks on the Internet played a fundamental role in Barack Obama’s electoral win in the latest round of presidential elections in the United States. An analysis of this phenomenon provides a guideline for visualizing their influence on the cultural and political transformation of society, insofar as social networks provide for broad participation on the part of citizens that is coherent with democratic ideals. However, the success of Barack Obama’s bid for the presidency cannot be attributed exclusively to the use of social networks and the media. The confluence between these elements and the weight of meaning of the messages rooted in the myths of origin and in their symbolic representations played a role as well.El uso de las redes sociales en Internet desempeñó un papel fundamental en el triunfo electoral de Barack Obama en las últimas elecciones norteamericanas. El análisis de este fenómeno proporciona la pauta para visualizar su incidencia en la transformación cultural y política de la sociedad en la medida que propició una amplia participación ciudadana, coherente con los ideales democráticos. Sin embargo, el éxito de la contienda no se puede atribuir exclusivamente al uso de los medios, sino a la confluencia entre estos y la significación de los mensajes, cuyo arraigo se encuentra en los mitos de origen y en sus representaciones simbólicas.spaUniversidad de La SabanaPalabra Clave; Vol 14, No 1 (2011): Comunicación estratégicaThis journal and its contents are the property of Universidad de La Sabana and, therefore, may be accessed solely for reading or printing, as a personal copy, but not for profit. Prior authorization from Universidad de La Sabana is required for any other use, such as the reproduction, transformation, public communication or distribution of said material for a profit.The names and email addresses included in Aquichán shall be used solely for the declared purposes of this journal and shall not be made available for any other purpose or to any other person.The articles published in this journal represent the opinions of their authors and do not necessarily reflect the official position of Universidad de La Sabana. A presente revista e seu conteúdo são propriedade da Universidade da Sabana e, consequentemente, só poderá se aceder a ela para leitura ou impressão, como cópia pessoal e sem fins lucrativos. Qualquer outra forma de utilização como reprodução, transformação, comunicação pública ou distribuição, com fins lucrativos, requer a autorização prévia da Universidade da Sabana.Os nomes e endereços de e-mail introduzidos nesta revista se usarão exclusivamente para os fins declarados e não estarão disponíveis para nenhum outro propósito ou outra pessoa.Os artigos que esta revista contém representam a opinião de seus autores e não constituem necessariamente a opinião da Universidade da Sabana.http://purl.org/coar/access_right/c_abf2Universidad de La SabanaRepositorio Institucional de la Universidad de La SabanaRedes socialesBarack ObamaEleccionesMitos y símbolos en la campaña de Barack ObamaMyths and Symbols in Barack Obama’s CampaignarticlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_650110818/14533oai:intellectum.unisabana.edu.co:10818/145332017-11-29 16:39:28.686Intellectum Universidad de la Sabanacontactointellectum@unisabana.edu.co
dc.title.es_CO.fl_str_mv	Mitos y símbolos en la campaña de Barack Obama
dc.title.alternative.none.fl_str_mv	Myths and Symbols in Barack Obama’s Campaign
title	Mitos y símbolos en la campaña de Barack Obama
spellingShingle	Mitos y símbolos en la campaña de Barack Obama Redes sociales Barack Obama Elecciones
title_short	Mitos y símbolos en la campaña de Barack Obama
title_full	Mitos y símbolos en la campaña de Barack Obama
title_fullStr	Mitos y símbolos en la campaña de Barack Obama
title_full_unstemmed	Mitos y símbolos en la campaña de Barack Obama
title_sort	Mitos y símbolos en la campaña de Barack Obama
dc.creator.fl_str_mv	Soní-Soto, Aracely
dc.contributor.author.none.fl_str_mv	Soní-Soto, Aracely
dc.subject.none.fl_str_mv	Redes sociales Barack Obama Elecciones
topic	Redes sociales Barack Obama Elecciones
description	The use of social networks on the Internet played a fundamental role in Barack Obama’s electoral win in the latest round of presidential elections in the United States. An analysis of this phenomenon provides a guideline for visualizing their influence on the cultural and political transformation of society, insofar as social networks provide for broad participation on the part of citizens that is coherent with democratic ideals. However, the success of Barack Obama’s bid for the presidency cannot be attributed exclusively to the use of social networks and the media. The confluence between these elements and the weight of meaning of the messages rooted in the myths of origin and in their symbolic representations played a role as well.
publishDate	2011
dc.date.created.none.fl_str_mv	2011
dc.date.issued.none.fl_str_mv	2011
dc.date.accessioned.none.fl_str_mv	2015-02-02T09:35:29Z
dc.date.available.none.fl_str_mv	2015-02-02T09:35:29Z
dc.type.es_CO.fl_str_mv	article
dc.type.coarversion.fl_str_mv	http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv	http://purl.org/coar/resource_type/c_6501
dc.type.hasVersion.es_CO.fl_str_mv	publishedVersion
dc.identifier.other.es_CO.fl_str_mv	http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1873 http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1873/2430
dc.identifier.uri.none.fl_str_mv	http://hdl.handle.net/10818/14533
url	http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1873 http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1873/2430 http://hdl.handle.net/10818/14533
dc.language.iso.es_CO.fl_str_mv	spa
language	spa
dc.relation.ispartofseries.none.fl_str_mv	Palabra Clave; Vol 14, No 1 (2011): Comunicación estratégica
dc.rights.coar.fl_str_mv	http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv	http://purl.org/coar/access_right/c_abf2
dc.publisher.none.fl_str_mv	Universidad de La Sabana
publisher.none.fl_str_mv	Universidad de La Sabana
dc.source.es_CO.fl_str_mv	Universidad de La Sabana Repositorio Institucional de la Universidad de La Sabana
institution	Universidad de la Sabana
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Mitos y símbolos en la campaña de Barack Obama

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