Propuesta metodológica para el análisis de la ficción televisiva 2.0
The changes televised fiction has experienced in the context of media convergence are addressed in this paper, and a proposal is outlined for analyzing the mechanisms and strategies Spanish television chains use to disseminate and promote fictional products through the Internet.
- Autores:
-
Hernández García, Paula
Ruiz-Muñoz, María Jesús
Simelio-Solà, Núria
- Tipo de recurso:
- Fecha de publicación:
- 2013
- Institución:
- Universidad de la Sabana
- Repositorio:
- Repositorio Universidad de la Sabana
- Idioma:
- spa
- OAI Identifier:
- oai:intellectum.unisabana.edu.co:10818/14588
- Acceso en línea:
- http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2588
http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/2588/3150
http://hdl.handle.net/10818/14588
- Palabra clave:
- Televisión
Internet
Audiencia
España
- Rights
- License
- http://purl.org/coar/access_right/c_abf2
| Summary: | The changes televised fiction has experienced in the context of media convergence are addressed in this paper, and a proposal is outlined for analyzing the mechanisms and strategies Spanish television chains use to disseminate and promote fictional products through the Internet. |
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