Plan de mejoramiento estratégico de mercado para el jardín infantil Semillitas Bilingüe

157 Páginas.

Autores:: Rodríguez Calderón, Santiago Andrés
Gañán Rojas, Margarita Ximena

Tipo de recurso:

Fecha de publicación:: 2016

Institución:: Universidad de la Sabana

Repositorio:: Repositorio Universidad de la Sabana

Idioma:: spa

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dc.title.es_CO.fl_str_mv	Plan de mejoramiento estratégico de mercado para el jardín infantil Semillitas Bilingüe
title	Plan de mejoramiento estratégico de mercado para el jardín infantil Semillitas Bilingüe
spellingShingle	Plan de mejoramiento estratégico de mercado para el jardín infantil Semillitas Bilingüe Mercadeo institucional Análisis de mercadeo Instituciones de cuidados infantiles Tecnología de la información
title_short	Plan de mejoramiento estratégico de mercado para el jardín infantil Semillitas Bilingüe
title_full	Plan de mejoramiento estratégico de mercado para el jardín infantil Semillitas Bilingüe
title_fullStr	Plan de mejoramiento estratégico de mercado para el jardín infantil Semillitas Bilingüe
title_full_unstemmed	Plan de mejoramiento estratégico de mercado para el jardín infantil Semillitas Bilingüe
title_sort	Plan de mejoramiento estratégico de mercado para el jardín infantil Semillitas Bilingüe
dc.creator.fl_str_mv	Rodríguez Calderón, Santiago Andrés Gañán Rojas, Margarita Ximena
dc.contributor.advisor.none.fl_str_mv	Ladino Ladino, Richard John
dc.contributor.author.none.fl_str_mv	Rodríguez Calderón, Santiago Andrés Gañán Rojas, Margarita Ximena
dc.subject.none.fl_str_mv	Mercadeo institucional Análisis de mercadeo Instituciones de cuidados infantiles Tecnología de la información
topic	Mercadeo institucional Análisis de mercadeo Instituciones de cuidados infantiles Tecnología de la información
description	157 Páginas.
publishDate	2016
dc.date.accessioned.none.fl_str_mv	2016-11-15T15:54:12Z
dc.date.available.none.fl_str_mv	2016-11-15T15:54:12Z
dc.date.created.none.fl_str_mv	2016
dc.date.issued.none.fl_str_mv	2016-11-15
dc.type.es_CO.fl_str_mv	bachelorThesis
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dc.type.local.none.fl_str_mv	Tesis de especialización
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dc.identifier.citation.none.fl_str_mv	Acosta Rodríguez, F. E., & Díaz, R. J. (2013). Un planteamiento estratégico de mercadeo para el Colegio Lisa Meitner. Barney, J.B. (1991). “Firms resources and sustained competitive advantage”, Journal of Management 17: 99-120. Barney, J.B. (2001). “Resource based theories of competitive advantage: A ten year retrospective on the resource based view”, Journal of Management 27: 643-651. Bell, L. and A. Rowley, 2002. The impact of educational policy on headship in primary schools in England, 1994-2001. J. Educ. Admin., 40(3): 195-210. Benjamin, R. I.; Rockart, J. F.; Scott Morton, M. S.; Wyman, J. (1984): “Information Technology: A Strategic Opportunity”. Sloan Management Review. Vol. 25, Issue 3. 26 p. Bergeron, F., Buteau, C., & Raymond, L. (1991). Identification of strategic information systems opportunities: applying and comparing two methodologies. MiS Quarterly, 89-103. Besanko D., D. Dranove y M. Shanley. (2001). “Economics of Strategy”. Tercera Edición. Willey. New York, 293. Boscan, W., & Boscan, G. (Febero de 2013). El mercadeo como factor clave para lograr la satisfaciión de consumidores socialmente responsables. Universidad Rafael Belloso Chacín, 10(1), 17-28. Chung-Kai, L. and H. Chia-Hung, 2008. Marketing tactics and parents 'loyalty: The mediating role of school image. J. Educ. Admin., 47(4): 477-489. Clemons, E. K., & Kimbrough, S. O. (1986). Information systems, telecommunications, and their effects on industrial organization, 102-105. Cuervo, L. I., & Díaz, R. (2013). Plan de mercadeo para el Colegio Alcázar de Valencia. Earl, M. J. (1993). Experiences in strategic information systems planning. Mis Quarterly, 1-24. Finnegan, P., & Fahy, M. J. (1993). Planning for information systems resources&quest. Journal of Information Technology, 8(3), 127-138. Franco Vasco, C., Rubio Saavedra, X., & Obregón, L. (2012). Revisión estructural del marketing en instituciones educativas. Friedman, S.M., K. Villamil, R.A. Suriano and B.P. Egolf, 1996. Alar and apples: Newspapers, risk and media responsibility. Pub. Understand. Sci., 5(1): 1-20. Gallego Portela, D. C., Osorio Mendoza, L. M., & Quimbayo Rivera, J. (2014). Plan estratégico de mercadeo, ventas y servicio al cliente para mejorar el desempeño de la firma Tolimpex de Colombia SAS en el mercado para el periodo 2014 a 2016 (Doctoral dissertation). Galliers, R. D., Swatman, P. M., & Swatman, P. A. (1995). Strategic information systems planning: deriving comparative advantage from EDI. Journal of Information Technology, 10, 149. Ghemawat, P. (1991): Commitment: The Dynamic of Strategy, New York: Free Press. Hambrick, D. C., & Fredrickson, J. W. (2001). Are you sure you have a strategy?. The Academy of Management Executive, 15(4), 48-59. Hoffman, N. P. (2000). An examination of the" sustainable competitive advantage" concept: past, present, and future. Academy of marketing science review, 2000, 1. Ivonne, C. l. (05 de 02 de 2013). Plan de Mercadeo para el Colegio Alcázar de Valencia. Bogota, Colombia. Ivy, J., 2008. Higher education institution image: A correspondence analysis approach. Int. J. Educ. Manage., 15(6-7): 276-282. Klein, J. (2001). “A Critique of Competitive Advantage”, Working Paper. Critical Management Studies Conference. Manchester, 5. Kotler, P. and K.F.A. Fox, 1995. Strategic Marketing for Educational Institutions. Prentice-Hall Englewood Cliffs, NJ. Lai, F., Zhao, X., & Wang, Q. (2006). The impact of information technology on the competitive advantage of logistics firms in China. Industrial Management & Data Systems, 106(9), 1249-1271. Lamb C.W., J.F. Hair, C. McDaniel, C. Boshoff and N.S. Terbalancle, 2004. Marketing Management. 2nd Edn., Oxford University Press, Oxford. Lockhart, M.J., 2005. How to Market your School. Universe Books. Maynez, A. (2011). Transferencia de conocimiento como Fuente de Ventaja Competitiva Sostenible: Modelo integrador de factores y estrategias. UPAEP (Doctoral dissertation, Tesis Doctoral). McAfee, A. (2006). Mastering the three worlds of information technology. Harvard Business Review, 84(11), 141. McFarlan, F. W. (1973). Information Systems. Harcourt Brace College Publishers, 20 Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978). Organizational strategy, structure, and process. Academy of management review, 3(3), 546-562. Mintzberg, H. (1987). Crafting strategy. Harvard Business School Press. 65(4), 66-75. Mintzberg, H. & Waters, J. A. (1985). Of Strategies, Deliberate And Emergent. Strategic Management Journal, 6,(3), Pp. 257-272 Oplatka, I. and H.B. Jane, 2004. The research on school marketing: Current issues and future direction. J. Educ. Admin., 42(3): 375-400. Osuna, I. & Barreto, R. 2009. Gestionando inteligentemente el marketing en épocas de recesión. Revista INALDE. Edición 24. 24 – 36. Peteraf M. (1993). “The cornerstones of competitive advantage: a resource based view”, Strategic Management Journal, 14(3): 179-191. Porter, M. (1985). “Competitive Advantage”. Cap. 4. New York, Free Press, 26-27 Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61-78. Rodriguez, F. E. (20 de 01 de 2004). Un planteamiento Estratégico de mercadeo para el Colegio Lisa Meitner. Bogota, Colombia. Rumelt, R. (2011). The perils of bad strategy. McKinsey Quarterly, 1, 30-39. Saavedra, C. F. (2005). Revisión Estructural del Marketing Educativo Aplicado a dos Instituciones. Bogotá. Saloner, G., A. Shepard y J. Podolny (2001). Strategic Management, Wiley: New York, 39. Soedijati, E.K. and S.A. Pratminingsih, 2011. The impact of marketing mix on students choice of university study case of private university in Bandung, Indonesia. Proceeding of the 2nd International Conference on Business and Economic Research (2nd ICBER 2011). Symes, C., P. Meadmore and B. Limerick, 1994. Secondary education in queensland: Never a matter of primary concern. Discourse, 14(2): 92-102. Tsoukas, H. & Knudsen, C. (2002). The Conduct Of Strategy Re- search, 350 Zapata, E. (1987). El plan de Mercadeo. Tunja.
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identifier_str_mv	Acosta Rodríguez, F. E., & Díaz, R. J. (2013). Un planteamiento estratégico de mercadeo para el Colegio Lisa Meitner. Barney, J.B. (1991). “Firms resources and sustained competitive advantage”, Journal of Management 17: 99-120. Barney, J.B. (2001). “Resource based theories of competitive advantage: A ten year retrospective on the resource based view”, Journal of Management 27: 643-651. Bell, L. and A. Rowley, 2002. The impact of educational policy on headship in primary schools in England, 1994-2001. J. Educ. Admin., 40(3): 195-210. Benjamin, R. I.; Rockart, J. F.; Scott Morton, M. S.; Wyman, J. (1984): “Information Technology: A Strategic Opportunity”. Sloan Management Review. Vol. 25, Issue 3. 26 p. Bergeron, F., Buteau, C., & Raymond, L. (1991). Identification of strategic information systems opportunities: applying and comparing two methodologies. MiS Quarterly, 89-103. Besanko D., D. Dranove y M. Shanley. (2001). “Economics of Strategy”. Tercera Edición. Willey. New York, 293. Boscan, W., & Boscan, G. (Febero de 2013). El mercadeo como factor clave para lograr la satisfaciión de consumidores socialmente responsables. Universidad Rafael Belloso Chacín, 10(1), 17-28. Chung-Kai, L. and H. Chia-Hung, 2008. Marketing tactics and parents 'loyalty: The mediating role of school image. J. Educ. Admin., 47(4): 477-489. Clemons, E. K., & Kimbrough, S. O. (1986). Information systems, telecommunications, and their effects on industrial organization, 102-105. Cuervo, L. I., & Díaz, R. (2013). Plan de mercadeo para el Colegio Alcázar de Valencia. Earl, M. J. (1993). Experiences in strategic information systems planning. Mis Quarterly, 1-24. Finnegan, P., & Fahy, M. J. (1993). Planning for information systems resources&quest. Journal of Information Technology, 8(3), 127-138. Franco Vasco, C., Rubio Saavedra, X., & Obregón, L. (2012). Revisión estructural del marketing en instituciones educativas. Friedman, S.M., K. Villamil, R.A. Suriano and B.P. Egolf, 1996. Alar and apples: Newspapers, risk and media responsibility. Pub. Understand. Sci., 5(1): 1-20. Gallego Portela, D. C., Osorio Mendoza, L. M., & Quimbayo Rivera, J. (2014). Plan estratégico de mercadeo, ventas y servicio al cliente para mejorar el desempeño de la firma Tolimpex de Colombia SAS en el mercado para el periodo 2014 a 2016 (Doctoral dissertation). Galliers, R. D., Swatman, P. M., & Swatman, P. A. (1995). Strategic information systems planning: deriving comparative advantage from EDI. Journal of Information Technology, 10, 149. Ghemawat, P. (1991): Commitment: The Dynamic of Strategy, New York: Free Press. Hambrick, D. C., & Fredrickson, J. W. (2001). Are you sure you have a strategy?. The Academy of Management Executive, 15(4), 48-59. Hoffman, N. P. (2000). An examination of the" sustainable competitive advantage" concept: past, present, and future. Academy of marketing science review, 2000, 1. Ivonne, C. l. (05 de 02 de 2013). Plan de Mercadeo para el Colegio Alcázar de Valencia. Bogota, Colombia. Ivy, J., 2008. Higher education institution image: A correspondence analysis approach. Int. J. Educ. Manage., 15(6-7): 276-282. Klein, J. (2001). “A Critique of Competitive Advantage”, Working Paper. Critical Management Studies Conference. Manchester, 5. Kotler, P. and K.F.A. Fox, 1995. Strategic Marketing for Educational Institutions. Prentice-Hall Englewood Cliffs, NJ. Lai, F., Zhao, X., & Wang, Q. (2006). The impact of information technology on the competitive advantage of logistics firms in China. Industrial Management & Data Systems, 106(9), 1249-1271. Lamb C.W., J.F. Hair, C. McDaniel, C. Boshoff and N.S. Terbalancle, 2004. Marketing Management. 2nd Edn., Oxford University Press, Oxford. Lockhart, M.J., 2005. How to Market your School. Universe Books. Maynez, A. (2011). Transferencia de conocimiento como Fuente de Ventaja Competitiva Sostenible: Modelo integrador de factores y estrategias. UPAEP (Doctoral dissertation, Tesis Doctoral). McAfee, A. (2006). Mastering the three worlds of information technology. Harvard Business Review, 84(11), 141. McFarlan, F. W. (1973). Information Systems. Harcourt Brace College Publishers, 20 Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978). Organizational strategy, structure, and process. Academy of management review, 3(3), 546-562. Mintzberg, H. (1987). Crafting strategy. Harvard Business School Press. 65(4), 66-75. Mintzberg, H. & Waters, J. A. (1985). Of Strategies, Deliberate And Emergent. Strategic Management Journal, 6,(3), Pp. 257-272 Oplatka, I. and H.B. Jane, 2004. The research on school marketing: Current issues and future direction. J. Educ. Admin., 42(3): 375-400. Osuna, I. & Barreto, R. 2009. Gestionando inteligentemente el marketing en épocas de recesión. Revista INALDE. Edición 24. 24 – 36. Peteraf M. (1993). “The cornerstones of competitive advantage: a resource based view”, Strategic Management Journal, 14(3): 179-191. Porter, M. (1985). “Competitive Advantage”. Cap. 4. New York, Free Press, 26-27 Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61-78. Rodriguez, F. E. (20 de 01 de 2004). Un planteamiento Estratégico de mercadeo para el Colegio Lisa Meitner. Bogota, Colombia. Rumelt, R. (2011). The perils of bad strategy. McKinsey Quarterly, 1, 30-39. Saavedra, C. F. (2005). Revisión Estructural del Marketing Educativo Aplicado a dos Instituciones. Bogotá. Saloner, G., A. Shepard y J. Podolny (2001). Strategic Management, Wiley: New York, 39. Soedijati, E.K. and S.A. Pratminingsih, 2011. The impact of marketing mix on students choice of university study case of private university in Bandung, Indonesia. Proceeding of the 2nd International Conference on Business and Economic Research (2nd ICBER 2011). Symes, C., P. Meadmore and B. Limerick, 1994. Secondary education in queensland: Never a matter of primary concern. Discourse, 14(2): 92-102. Tsoukas, H. & Knudsen, C. (2002). The Conduct Of Strategy Re- search, 350 Zapata, E. (1987). El plan de Mercadeo. Tunja. 262884 TE08720
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spelling	Ladino Ladino, Richard JohnRodríguez Calderón, Santiago AndrésGañán Rojas, Margarita XimenaEspecialista en Gerencia Educativa2016-11-15T15:54:12Z2016-11-15T15:54:12Z20162016-11-15Acosta Rodríguez, F. E., & Díaz, R. J. (2013). Un planteamiento estratégico de mercadeo para el Colegio Lisa Meitner.Barney, J.B. (1991). “Firms resources and sustained competitive advantage”, Journal of Management 17: 99-120.Barney, J.B. (2001). “Resource based theories of competitive advantage: A ten year retrospective on the resource based view”, Journal of Management 27: 643-651.Bell, L. and A. Rowley, 2002. The impact of educational policy on headship in primary schools in England, 1994-2001. J. Educ. Admin., 40(3): 195-210.Benjamin, R. I.; Rockart, J. F.; Scott Morton, M. S.; Wyman, J. (1984): “Information Technology: A Strategic Opportunity”. Sloan Management Review. Vol. 25, Issue 3. 26 p.Bergeron, F., Buteau, C., & Raymond, L. (1991). Identification of strategic information systems opportunities: applying and comparing two methodologies. MiS Quarterly, 89-103.Besanko D., D. Dranove y M. Shanley. (2001). “Economics of Strategy”. Tercera Edición. Willey. New York, 293.Boscan, W., & Boscan, G. (Febero de 2013). El mercadeo como factor clave para lograr la satisfaciión de consumidores socialmente responsables. Universidad Rafael Belloso Chacín, 10(1), 17-28.Chung-Kai, L. and H. Chia-Hung, 2008. Marketing tactics and parents 'loyalty: The mediating role of school image. J. Educ. Admin., 47(4): 477-489.Clemons, E. K., & Kimbrough, S. O. (1986). Information systems, telecommunications, and their effects on industrial organization, 102-105.Cuervo, L. I., & Díaz, R. (2013). Plan de mercadeo para el Colegio Alcázar de Valencia.Earl, M. J. (1993). Experiences in strategic information systems planning. Mis Quarterly, 1-24.Finnegan, P., & Fahy, M. J. (1993). Planning for information systems resources&quest. Journal of Information Technology, 8(3), 127-138.Franco Vasco, C., Rubio Saavedra, X., & Obregón, L. (2012). Revisión estructural del marketing en instituciones educativas.Friedman, S.M., K. Villamil, R.A. Suriano and B.P. Egolf, 1996. Alar and apples: Newspapers, risk and media responsibility. Pub. Understand. Sci., 5(1): 1-20.Gallego Portela, D. C., Osorio Mendoza, L. M., & Quimbayo Rivera, J. (2014). Plan estratégico de mercadeo, ventas y servicio al cliente para mejorar el desempeño de la firma Tolimpex de Colombia SAS en el mercado para el periodo 2014 a 2016 (Doctoral dissertation).Galliers, R. D., Swatman, P. M., & Swatman, P. A. (1995). Strategic information systems planning: deriving comparative advantage from EDI. Journal of Information Technology, 10, 149.Ghemawat, P. (1991): Commitment: The Dynamic of Strategy, New York: Free Press.Hambrick, D. C., & Fredrickson, J. W. (2001). Are you sure you have a strategy?. The Academy of Management Executive, 15(4), 48-59.Hoffman, N. P. (2000). An examination of the" sustainable competitive advantage" concept: past, present, and future. Academy of marketing science review, 2000, 1.Ivonne, C. l. (05 de 02 de 2013). Plan de Mercadeo para el Colegio Alcázar de Valencia. Bogota, Colombia.Ivy, J., 2008. Higher education institution image: A correspondence analysis approach. Int. J. Educ. Manage., 15(6-7): 276-282.Klein, J. (2001). “A Critique of Competitive Advantage”, Working Paper. Critical Management Studies Conference. Manchester, 5.Kotler, P. and K.F.A. Fox, 1995. Strategic Marketing for Educational Institutions. Prentice-Hall Englewood Cliffs, NJ.Lai, F., Zhao, X., & Wang, Q. (2006). The impact of information technology on the competitive advantage of logistics firms in China. Industrial Management & Data Systems, 106(9), 1249-1271.Lamb C.W., J.F. Hair, C. McDaniel, C. Boshoff and N.S. Terbalancle, 2004. Marketing Management. 2nd Edn., Oxford University Press, Oxford.Lockhart, M.J., 2005. How to Market your School. Universe Books.Maynez, A. (2011). Transferencia de conocimiento como Fuente de Ventaja Competitiva Sostenible: Modelo integrador de factores y estrategias. UPAEP (Doctoral dissertation, Tesis Doctoral).McAfee, A. (2006). Mastering the three worlds of information technology. Harvard Business Review, 84(11), 141.McFarlan, F. W. (1973). Information Systems. Harcourt Brace College Publishers, 20Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978). Organizational strategy, structure, and process. Academy of management review, 3(3), 546-562.Mintzberg, H. (1987). Crafting strategy. Harvard Business School Press. 65(4), 66-75.Mintzberg, H. & Waters, J. A. (1985). Of Strategies, Deliberate And Emergent. Strategic Management Journal, 6,(3), Pp. 257-272Oplatka, I. and H.B. Jane, 2004. The research on school marketing: Current issues and future direction. J. Educ. Admin., 42(3): 375-400.Osuna, I. & Barreto, R. 2009. Gestionando inteligentemente el marketing en épocas de recesión. Revista INALDE. Edición 24. 24 – 36.Peteraf M. (1993). “The cornerstones of competitive advantage: a resource based view”, Strategic Management Journal, 14(3): 179-191.Porter, M. (1985). “Competitive Advantage”. Cap. 4. New York, Free Press, 26-27Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61-78.Rodriguez, F. E. (20 de 01 de 2004). Un planteamiento Estratégico de mercadeo para el Colegio Lisa Meitner. Bogota, Colombia.Rumelt, R. (2011). The perils of bad strategy. McKinsey Quarterly, 1, 30-39.Saavedra, C. F. (2005). Revisión Estructural del Marketing Educativo Aplicado a dos Instituciones. Bogotá.Saloner, G., A. Shepard y J. Podolny (2001). Strategic Management, Wiley: New York, 39.Soedijati, E.K. and S.A. Pratminingsih, 2011. The impact of marketing mix on students choice of university study case of private university in Bandung, Indonesia. Proceeding of the 2nd International Conference on Business and Economic Research (2nd ICBER 2011).Symes, C., P. Meadmore and B. Limerick, 1994. Secondary education in queensland: Never a matter of primary concern. Discourse, 14(2): 92-102.Tsoukas, H. & Knudsen, C. (2002). The Conduct Of Strategy Re- search, 350Zapata, E. (1987). El plan de Mercadeo. Tunja.http://hdl.handle.net/10818/28349262884TE08720157 Páginas.El mercadeo educativo cada vez es más importante dentro del mercado colombiano, sin embargo, este no ha sido explorado por parte de las instituciones educativas y por ende no hay conocimiento gerencial significativo que genere ventajas competitivas. Este trabajo toma como caso de estudio uno de los jardines más grandes y tradicionales del Bogotá y basado en dos modelos de mercadeo, uno de ellos especializado en mercadeo educativo se realiza un estudio de mercado mediante encuestas y entrevistas a profundidad generando un plan de mercadeo estratégico, el cual tiene la virtud de ser sistematizado y gestionado por la institución de educación preescolar.spaUniversidad de La SabanaEspecialización en Gerencia EducativaFacultad de EducaciónAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/http://purl.org/coar/access_right/c_abf2Universidad de La SabanaIntellectum Repositorio Universidad de La SabanaMercadeo institucionalAnálisis de mercadeoInstituciones de cuidados infantilesTecnología de la informaciónPlan de mejoramiento estratégico de mercado para el jardín infantil Semillitas BilingüebachelorThesisTesis de especializaciónpublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_7a1fLICENSElicense.txtlicense.txttext/plain; charset=utf-8498https://intellectum.unisabana.edu.co/bitstream/10818/28349/3/license.txtf52a2cfd4df262e08e9b300d62c85cabMD53Santiago Andrés Rodríguez Calderón (Carta).pdfSantiago Andrés Rodríguez Calderón (Carta).pdfapplication/pdf237388https://intellectum.unisabana.edu.co/bitstream/10818/28349/4/Santiago%20Andr%c3%a9s%20Rodr%c3%adguez%20Calder%c3%b3n%20%28Carta%29.pdf5daa448f7b0c878d767d5735e3b28fefMD54CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-81223https://intellectum.unisabana.edu.co/bitstream/10818/28349/2/license_rdf7c9ab7f006165862d8ce9ac5eac01552MD52ORIGINALSantiago Andrés Rodríguez Calderón (Tesis).pdfSantiago Andrés Rodríguez Calderón (Tesis).pdfVer documento en PDFapplication/pdf1172036https://intellectum.unisabana.edu.co/bitstream/10818/28349/1/Santiago%20Andr%c3%a9s%20Rodr%c3%adguez%20Calder%c3%b3n%20%28Tesis%29.pdf6e0fd46df9497f19166cfb30b8a403cdMD51TEXTSantiago Andrés Rodríguez Calderón (Tesis).pdf.txtSantiago Andrés Rodríguez Calderón (Tesis).pdf.txtExtracted Texttext/plain249707https://intellectum.unisabana.edu.co/bitstream/10818/28349/5/Santiago%20Andr%c3%a9s%20Rodr%c3%adguez%20Calder%c3%b3n%20%28Tesis%29.pdf.txt00213165d60670daaad037cad3a85cdfMD5510818/28349oai:intellectum.unisabana.edu.co:10818/283492020-01-27 16:04:44.506Intellectum Universidad de la Sabanacontactointellectum@unisabana.edu.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

Plan de mejoramiento estratégico de mercado para el jardín infantil Semillitas Bilingüe

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