¿Qué valoran los clientes y qué priorizan los prestadores? Diferencias en los atributos del agroturismo en Boyacá, Colombia

Autores:: Fernández-Rosas, Andrés Alejandro
Beltrán Rodríguez, Carlos Alirio
Romero Muñoz, Jorge Enrique

Tipo de recurso:: Article of journal

Fecha de publicación:: 2026

Institución:: Universidad Pedagógica y Tecnológica de Colombia

Repositorio:: RiUPTC: Repositorio Institucional UPTC

Idioma:: spa

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dc.title.spa.fl_str_mv	¿Qué valoran los clientes y qué priorizan los prestadores? Diferencias en los atributos del agroturismo en Boyacá, Colombia
title	¿Qué valoran los clientes y qué priorizan los prestadores? Diferencias en los atributos del agroturismo en Boyacá, Colombia
spellingShingle	¿Qué valoran los clientes y qué priorizan los prestadores? Diferencias en los atributos del agroturismo en Boyacá, Colombia Agroturismo turismo rural aspectos clave percepciones de clientes y proveedores calidad del servicio Agritourism rural tourism key aspects customer and service provider perceptions service quality
title_short	¿Qué valoran los clientes y qué priorizan los prestadores? Diferencias en los atributos del agroturismo en Boyacá, Colombia
title_full	¿Qué valoran los clientes y qué priorizan los prestadores? Diferencias en los atributos del agroturismo en Boyacá, Colombia
title_fullStr	¿Qué valoran los clientes y qué priorizan los prestadores? Diferencias en los atributos del agroturismo en Boyacá, Colombia
title_full_unstemmed	¿Qué valoran los clientes y qué priorizan los prestadores? Diferencias en los atributos del agroturismo en Boyacá, Colombia
title_sort	¿Qué valoran los clientes y qué priorizan los prestadores? Diferencias en los atributos del agroturismo en Boyacá, Colombia
dc.creator.fl_str_mv	Fernández-Rosas, Andrés Alejandro Beltrán Rodríguez, Carlos Alirio Romero Muñoz, Jorge Enrique
dc.contributor.author.eng.fl_str_mv	Fernández-Rosas, Andrés Alejandro Beltrán Rodríguez, Carlos Alirio Romero Muñoz, Jorge Enrique
dc.subject.none.fl_str_mv	Agroturismo turismo rural aspectos clave percepciones de clientes y proveedores calidad del servicio Agritourism rural tourism key aspects customer and service provider perceptions service quality
topic	Agroturismo turismo rural aspectos clave percepciones de clientes y proveedores calidad del servicio Agritourism rural tourism key aspects customer and service provider perceptions service quality
publishDate	2026
dc.date.accessioned.none.fl_str_mv	2026-07-09 00:00:00
dc.date.available.none.fl_str_mv	2026-07-09 00:00:00
dc.date.issued.none.fl_str_mv	2026-07-09
dc.type.spa.fl_str_mv	Artículo de revista
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dc.relation.references.spa.fl_str_mv	Amin, I., & Pazir, D. (2016). A critical review of the various models of service quality and their application in the hotel industry. International Journal of Applied Marketing and Management, 1(2), 35–41. https://i-scholar.in/index.php/IJAMM/article/view/133513 Ammirato, S., Felicetti, A. M., Raso, C., Pansera, B. A., & Violi, A. (2020). Agritourism and sustainability: What we can learn from a systematic literature review. Sustainability, 12(22), Artículo 9575. https://doi.org/10.3390/su12229575 Angarita Lizarazo, A. R., & Orozco Rodríguez, K. (2013). Análisis del turismo en la provincia de Sugamuxi departamento de Boyacá. Inquietud Empresarial, 13(1), 65–82. https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/2590 Baby, J., & Kim, D.-Y. (2024). Sustainable agritourism for farm profitability: Comprehensive evaluation of visitors’ intrinsic motivation, environmental behavior, and satisfaction. Land, 13(9), Artículo 1466. https://doi.org/10.3390/land13091466 Baloch, Q. B., Shah, S. N., Iqbal, N., Sheeraz, M., Asadullah, M., Mahar, S., & Khan, A. U. (2023). Impact of tourism development upon environmental sustainability: A suggested framework for sustainable ecotourism. Environmental Science and Pollution Research, 30(3), 5917–5930. https://doi.org/10.1007/s11356-022-22496-w Becerra, C. J., & Cruz, J. L. (2014). Diagnóstico de la competitividad agroindustrial en el departamento de Boyacá para el año 2011. Revista de Investigación, Desarrollo e Innovación, 4(2), 111–123. https://doi.org/10.19053/20278306.2961 Benjamini, Y., & Hochberg, Y. (1995). Controlling the false discovery rate: A practical and powerful approach to multiple testing. Journal of the Royal Statistical Society: Series B (Methodological), 57(1), 289–300. https://doi.org/10.1111/j.2517-6161.1995.tb02031.x Brandano, M. G., Osti, L., & Pulina, M. (2018). An integrated demand and supply conceptual framework: Investigating agritourism services. International Journal of Tourism Research, 20(6), 713–725. https://doi.org/10.1002/jtr.2218 Cochran, W. G. (1977). Sampling techniques (3.ª ed.). John Wiley & Sons. Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2.ª ed.). Lawrence Erlbaum Associates. Congreso de la República de Colombia. (2022, 8 de julio). Ley 2239 de 2022: Por medio de la cual se regula la actividad del agroturismo en Colombia. Diario Oficial No. 52.089. https://www.suin-juriscol.gov.co/viewDocument.asp?id=30044422 Contreras Castañeda, E. D., Rubio-Sáenz, A. L., & Suárez-Parra, A. B. (2024). Evaluación de la calidad percibida del servicio en atractivos turísticos rurales. Revista CEA, 10(23), e2822. https://doi.org/10.22430/24223182.2822 Dubois, C., Cawley, M., & Schmitz, S. (2017). The tourist on the farm: A “muddled” image. Tourism Management, 59, 298–311. https://doi.org/10.1016/j.tourman.2016.08.016 Esper, T. L., Ellinger, A. E., Stank, T. P., Flint, D. J., & Moon, M. (2010). Demand and supply integration: A conceptual framework of value creation through knowledge management. Journal of the Academy of Marketing Science, 38(1), 5–18. https://doi.org/10.1007/s11747-009-0135-3 Ferreira, S. L. A., Van der Merwe, J. H., & Van Niekerk, A. (2013). Resource-directed spatial planning of agritourism with GIS. South African Geographical Journal, 95(1), 16–37. https://doi.org/10.1080/03736245.2013.805080 Fonseca-Carreño, N. E., Velásquez-Ardila, M. C., & Rodríguez-Padilla, M. Y. (2025). Valoración de la sostenibilidad en emprendimientos turísticos para fincas cafeteras colombianas. Desarrollo Gerencial, 17(1), 1–25. https://doi.org/10.17081/dege.17.1.7716 Gandhy, A., Chang, M., & Rahmi, S. (2019). Service quality and customer satisfaction in the apiculture-based agritourism. Jurnal Organisasi Dan Manajemen, 15(2), 153–165. https://doi.org/10.33830/jom.v15i2.734.2019 Gastwirth, J. L., Gel, Y. R., & Miao, W. (2009). The impact of Levene’s test of equality of variances on statistical theory and practice. Statistical Science, 24(3), 343–360. https://doi.org/10.1214/09-STS301 Hjalager, A.-M., Kwiatkowski, G., & Østervig Larsen, M. (2018). Innovation gaps in Scandinavian rural tourism. Scandinavian Journal of Hospitality and Tourism, 18(1), 1–17. https://doi.org/10.1080/15022250.2017.1287002 Ingrassia, M., Bacarella, S., Bellia, C., Columba, P., Adamo, M. M., Altamore, L., & Chironi, S. (2023). Circular economy and agritourism: A sustainable behavioral model for tourists and farmers in the post-COVID era. Frontiers in Sustainable Food Systems, 7, Artículo 1174623. https://doi.org/10.3389/fsufs.2023.1174623 Knowd, I. (2006). Tourism as a mechanism for farm survival. Journal of Sustainable Tourism, 14(1), 24–42. https://doi.org/10.1080/09669580608668589 Maneenetr, T., & Tran, T. H. (2014). Improving the potential of agricultural areas for development of agrotourism: A case study of Ban Mor Village, Sam Sung District, Khon Kaen province. Mediterranean Journal of Social Sciences, 5(23), 533–540. https://doi.org/10.5901/mjss.2014.v5n23p533 Mishra, P., Singh, U., Pandey, C. M., Mishra, P., & Pandey, G. (2019). Application of student's t-test, analysis of variance, and covariance. Annals of Cardiac Anaesthesia, 22(4), 407–411. https://doi.org/10.4103/aca.ACA_94_19 Moschini, G., & Hennessy, D. A. (2001). Uncertainty, risk aversion, and risk management for agricultural producers. En B. L. Gardner & G. C. Rausser (Eds.), Handbook of agricultural economics (Vol. 1, pp. 87–153). Elsevier. https://doi.org/10.1016/S1574-0072(01)10005-8 Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460–469. https://doi.org/10.2307/3150499 Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41–50. https://doi.org/10.1177/002224298504900403 Postevoy, K., Fernandes, P. O., & Kosenchuk, O. V. (2018). Improving the competitiveness of rural areas in the aspect of rural tourism development. En Proceedings of the 32nd International Business Information Management Association Conference (IBIMA 2018): Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional Expansion to Global Growth (pp. 7352–7365). https://bibliotecadigital.unipb.pt/bitstreams/4d6da193-0336-4f01-9707-adb9f48124d2/download Quella, L., Chase, L., Conner, D., Reynolds, T., Wang, W., & Singh-Knights, D. (2021). Visitors and values: A qualitative analysis of agritourism operator motivations across the U.S. Journal of Agriculture, Food Systems, and Community Development, 10(3), 287–301. https://doi.org/10.5304/jafscd.2021.103.010 Rauniyar, S., Awasthi, M. K., Kapoor, S., & Mishra, A. K. (2021). Agritourism: Structured literature review and bibliometric analysis. Tourism Recreation Research, 46(1), 52–70. https://doi.org/10.1080/02508281.2020.1753913 Roman, M., & Kawęcki, N. (2024). Agritourism in academic research: Literature review and cluster analysis. Turyzm/Tourism, 34(1), 45–55. https://doi.org/10.18778/0867-5856.34.1.04 Ruiz, C. F., Henao Gómez, D., Lozano Borda, M., Colorado, L. A., Mora Holguín, H., Velandia Sánchez, J., Navarro Morato, O., Montes, J. O., Ariza Barbosa, N., Cancino Salas, R., & Salazar Acosta, M. (2012). Plan estratégico departamental de ciencia, tecnología e innovación – PEDCTI Boyacá 2022: La ciencia, la tecnología y la innovación al servicio del desarrollo regional. Observatorio Colombiano de Ciencia y Tecnología. https://ocyt.org.co/wp-content/uploads/2021/06/pedcti-boyaca.pdf Srikatanyoo, N., & Campiranon, K. (2010). Agritourist needs and motivations: The Chiang Mai case. Journal of Travel & Tourism Marketing, 27(2), 166–178. https://doi.org/10.1080/10548400903579795 Streifeneder, T., Hoffmann, C., & Corradini, P. (2023). The future of agritourism? A review of current trends of touristic commercialisation in rural areas. The Annals of Regional Science, 71(1), 93–119. https://doi.org/10.1007/s00168-022-01126-w Torquati, B., Tempesta, T., Vecchiato, D., Venanzi, S., & Paffarini, C. (2017). The value of traditional rural landscape and nature protected areas in tourism demand: A study on agritourists’ preferences. Landscape Online, 53, 1–18. https://doi.org/10.3097/LO.201753 Uludağ, A. S., & Erdoğan Yazar, E. (2019). Determination of the evaluation criteria for agritourism via Delphi and analytic hierarchy process methods: A case study in Turkey. Ege Academic Review, 19(2), 245–264. https://doi.org/10.21121/eab.454115 Vélez Arenas, J. S., Beltrán Rodríguez, C. A., & Fernández Rosas, A. A. (2023). Review of the characteristics preferred by clients in agritourism scenarios. Periodica Polytechnica Social and Management Sciences, 31(1), 19–27. https://doi.org/10.3311/PPso.19159 Zeithaml, V. A., Parasuraman, A., & Berry, L. L. (1990). Delivering quality service: Balancing customer perceptions and expectations. Free Press.
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spelling	Fernández-Rosas, Andrés AlejandroBeltrán Rodríguez, Carlos AlirioRomero Muñoz, Jorge Enrique2026-07-09 00:00:002026-07-09 00:00:002026-07-090121-104810.19053/uptc.01211048.219932422-3220https://doi.org/10.19053/uptc.01211048.21993application/pdfspaUnidad Editorial UPTCRevista Inquietud Empresarial - 2026https://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.http://purl.org/coar/access_right/c_abf2https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/21993Agroturismoturismo ruralaspectos clavepercepciones de clientes y proveedorescalidad del servicioAgritourismrural tourismkey aspectscustomer and service provider perceptionsservice quality¿Qué valoran los clientes y qué priorizan los prestadores? Diferencias en los atributos del agroturismo en Boyacá, ColombiaArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1info:eu-repo/semantics/articleJournal articleinfo:eu-repo/semantics/publishedVersionTexthttp://purl.org/coar/version/c_970fb48d4fbd8a85Amin, I., & Pazir, D. (2016). A critical review of the various models of service quality and their application in the hotel industry. International Journal of Applied Marketing and Management, 1(2), 35–41. https://i-scholar.in/index.php/IJAMM/article/view/133513 Ammirato, S., Felicetti, A. M., Raso, C., Pansera, B. A., & Violi, A. (2020). Agritourism and sustainability: What we can learn from a systematic literature review. Sustainability, 12(22), Artículo 9575. https://doi.org/10.3390/su12229575 Angarita Lizarazo, A. R., & Orozco Rodríguez, K. (2013). Análisis del turismo en la provincia de Sugamuxi departamento de Boyacá. Inquietud Empresarial, 13(1), 65–82. https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/2590 Baby, J., & Kim, D.-Y. (2024). Sustainable agritourism for farm profitability: Comprehensive evaluation of visitors’ intrinsic motivation, environmental behavior, and satisfaction. Land, 13(9), Artículo 1466. https://doi.org/10.3390/land13091466 Baloch, Q. B., Shah, S. N., Iqbal, N., Sheeraz, M., Asadullah, M., Mahar, S., & Khan, A. U. (2023). Impact of tourism development upon environmental sustainability: A suggested framework for sustainable ecotourism. Environmental Science and Pollution Research, 30(3), 5917–5930. https://doi.org/10.1007/s11356-022-22496-w Becerra, C. J., & Cruz, J. L. (2014). Diagnóstico de la competitividad agroindustrial en el departamento de Boyacá para el año 2011. Revista de Investigación, Desarrollo e Innovación, 4(2), 111–123. https://doi.org/10.19053/20278306.2961 Benjamini, Y., & Hochberg, Y. (1995). Controlling the false discovery rate: A practical and powerful approach to multiple testing. Journal of the Royal Statistical Society: Series B (Methodological), 57(1), 289–300. https://doi.org/10.1111/j.2517-6161.1995.tb02031.x Brandano, M. G., Osti, L., & Pulina, M. (2018). An integrated demand and supply conceptual framework: Investigating agritourism services. International Journal of Tourism Research, 20(6), 713–725. https://doi.org/10.1002/jtr.2218 Cochran, W. G. (1977). Sampling techniques (3.ª ed.). John Wiley & Sons. Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2.ª ed.). Lawrence Erlbaum Associates. Congreso de la República de Colombia. (2022, 8 de julio). Ley 2239 de 2022: Por medio de la cual se regula la actividad del agroturismo en Colombia. Diario Oficial No. 52.089. https://www.suin-juriscol.gov.co/viewDocument.asp?id=30044422 Contreras Castañeda, E. D., Rubio-Sáenz, A. L., & Suárez-Parra, A. B. (2024). Evaluación de la calidad percibida del servicio en atractivos turísticos rurales. Revista CEA, 10(23), e2822. https://doi.org/10.22430/24223182.2822 Dubois, C., Cawley, M., & Schmitz, S. (2017). The tourist on the farm: A “muddled” image. Tourism Management, 59, 298–311. https://doi.org/10.1016/j.tourman.2016.08.016 Esper, T. L., Ellinger, A. E., Stank, T. P., Flint, D. J., & Moon, M. (2010). Demand and supply integration: A conceptual framework of value creation through knowledge management. Journal of the Academy of Marketing Science, 38(1), 5–18. https://doi.org/10.1007/s11747-009-0135-3 Ferreira, S. L. A., Van der Merwe, J. H., & Van Niekerk, A. (2013). Resource-directed spatial planning of agritourism with GIS. South African Geographical Journal, 95(1), 16–37. https://doi.org/10.1080/03736245.2013.805080 Fonseca-Carreño, N. E., Velásquez-Ardila, M. C., & Rodríguez-Padilla, M. Y. (2025). Valoración de la sostenibilidad en emprendimientos turísticos para fincas cafeteras colombianas. Desarrollo Gerencial, 17(1), 1–25. https://doi.org/10.17081/dege.17.1.7716 Gandhy, A., Chang, M., & Rahmi, S. (2019). Service quality and customer satisfaction in the apiculture-based agritourism. Jurnal Organisasi Dan Manajemen, 15(2), 153–165. https://doi.org/10.33830/jom.v15i2.734.2019 Gastwirth, J. L., Gel, Y. R., & Miao, W. (2009). The impact of Levene’s test of equality of variances on statistical theory and practice. Statistical Science, 24(3), 343–360. https://doi.org/10.1214/09-STS301 Hjalager, A.-M., Kwiatkowski, G., & Østervig Larsen, M. (2018). Innovation gaps in Scandinavian rural tourism. Scandinavian Journal of Hospitality and Tourism, 18(1), 1–17. https://doi.org/10.1080/15022250.2017.1287002 Ingrassia, M., Bacarella, S., Bellia, C., Columba, P., Adamo, M. M., Altamore, L., & Chironi, S. (2023). Circular economy and agritourism: A sustainable behavioral model for tourists and farmers in the post-COVID era. Frontiers in Sustainable Food Systems, 7, Artículo 1174623. https://doi.org/10.3389/fsufs.2023.1174623 Knowd, I. (2006). Tourism as a mechanism for farm survival. Journal of Sustainable Tourism, 14(1), 24–42. https://doi.org/10.1080/09669580608668589 Maneenetr, T., & Tran, T. H. (2014). Improving the potential of agricultural areas for development of agrotourism: A case study of Ban Mor Village, Sam Sung District, Khon Kaen province. Mediterranean Journal of Social Sciences, 5(23), 533–540. https://doi.org/10.5901/mjss.2014.v5n23p533 Mishra, P., Singh, U., Pandey, C. M., Mishra, P., & Pandey, G. (2019). Application of student's t-test, analysis of variance, and covariance. Annals of Cardiac Anaesthesia, 22(4), 407–411. https://doi.org/10.4103/aca.ACA_94_19 Moschini, G., & Hennessy, D. A. (2001). Uncertainty, risk aversion, and risk management for agricultural producers. En B. L. Gardner & G. C. Rausser (Eds.), Handbook of agricultural economics (Vol. 1, pp. 87–153). Elsevier. https://doi.org/10.1016/S1574-0072(01)10005-8 Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460–469. https://doi.org/10.2307/3150499 Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41–50. https://doi.org/10.1177/002224298504900403 Postevoy, K., Fernandes, P. O., & Kosenchuk, O. V. (2018). Improving the competitiveness of rural areas in the aspect of rural tourism development. En Proceedings of the 32nd International Business Information Management Association Conference (IBIMA 2018): Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional Expansion to Global Growth (pp. 7352–7365). https://bibliotecadigital.unipb.pt/bitstreams/4d6da193-0336-4f01-9707-adb9f48124d2/download Quella, L., Chase, L., Conner, D., Reynolds, T., Wang, W., & Singh-Knights, D. (2021). Visitors and values: A qualitative analysis of agritourism operator motivations across the U.S. Journal of Agriculture, Food Systems, and Community Development, 10(3), 287–301. https://doi.org/10.5304/jafscd.2021.103.010 Rauniyar, S., Awasthi, M. K., Kapoor, S., & Mishra, A. K. (2021). Agritourism: Structured literature review and bibliometric analysis. Tourism Recreation Research, 46(1), 52–70. https://doi.org/10.1080/02508281.2020.1753913 Roman, M., & Kawęcki, N. (2024). Agritourism in academic research: Literature review and cluster analysis. Turyzm/Tourism, 34(1), 45–55. https://doi.org/10.18778/0867-5856.34.1.04 Ruiz, C. F., Henao Gómez, D., Lozano Borda, M., Colorado, L. A., Mora Holguín, H., Velandia Sánchez, J., Navarro Morato, O., Montes, J. O., Ariza Barbosa, N., Cancino Salas, R., & Salazar Acosta, M. (2012). Plan estratégico departamental de ciencia, tecnología e innovación – PEDCTI Boyacá 2022: La ciencia, la tecnología y la innovación al servicio del desarrollo regional. Observatorio Colombiano de Ciencia y Tecnología. https://ocyt.org.co/wp-content/uploads/2021/06/pedcti-boyaca.pdf Srikatanyoo, N., & Campiranon, K. (2010). Agritourist needs and motivations: The Chiang Mai case. Journal of Travel & Tourism Marketing, 27(2), 166–178. https://doi.org/10.1080/10548400903579795 Streifeneder, T., Hoffmann, C., & Corradini, P. (2023). The future of agritourism? A review of current trends of touristic commercialisation in rural areas. 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Free Press.202126Inquietud Empresarialhttps://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/download/21993/17587Núm. 2 , Año 2026 : Inquietud Empresarial 26(2) Julio-DiciembrePublicationOREORE.xmltext/xml2765https://repositorio.uptc.edu.co/bitstreams/9fc52d38-edba-4d93-8847-ef321c54cb67/downloadb11bc51e820e301f095467108634789cMD51falseAnonymousREAD001/23328oai:repositorio.uptc.edu.co:001/233282026-11-04 03:30:11.243https://creativecommons.org/licenses/by-nc-nd/4.0/metadata.onlyhttps://repositorio.uptc.edu.coRepositorio Institucional UPTCbdigital@metabiblioteca.com

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