Management of Colombian hotel companies' websites: an empirical approach

The article examines hotel companies' Website management in Cúcuta, Colombia. The methodology is quantitative with descriptive design. A survey of sixty-two items is applied to the managers of five hotels, to know their opinion on aspects such as: Website, Prices, Reservation, Products, Navigab...

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Autores:
Tipo de recurso:
http://purl.org/coar/resource_type/c_6767
Fecha de publicación:
2023
Institución:
Universidad Pedagógica y Tecnológica de Colombia
Repositorio:
RiUPTC: Repositorio Institucional UPTC
Idioma:
eng
OAI Identifier:
oai:repositorio.uptc.edu.co:001/10422
Acceso en línea:
https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829
https://repositorio.uptc.edu.co/handle/001/10422
Palabra clave:
management;
websites;
hotel companies;
client relationship
gestión;
páginas web;
empresas hoteleras;
relación con los clientes
Rights
License
Derechos de autor 2023 Revista de Investigación, Desarrollo e Innovación
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spelling 2023-08-152024-07-05T18:04:16Z2024-07-05T18:04:16Zhttps://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/1682910.19053/20278306.v13.n2.2023.16829https://repositorio.uptc.edu.co/handle/001/10422The article examines hotel companies' Website management in Cúcuta, Colombia. The methodology is quantitative with descriptive design. A survey of sixty-two items is applied to the managers of five hotels, to know their opinion on aspects such as: Website, Prices, Reservation, Products, Navigability, Customer Relationship Management Variables, Privacy and Security. The results indicate that hotels manage their websites well. However, weaknesses are evident in the visualization of room services, information on city attractions, interaction via chat and access for the visually impaired. We conclude with the need to constantly review the changing trends in web pages and clients' demands, in order to offer information that provides optimum visibility on the national and international market.El artículo examina la gestión de las páginas Web de las empresas hoteleras de Cúcuta, Colombia. La metodología es cuantitativa con diseño descriptivo y se aplica una encuesta de sesenta y dos ítems a los gerentes de cinco hoteles, para conocer su opinión sobre aspectos como: Sitio web, Precios, Reserva, Productos, Navegabilidad, Variables de gestión de relaciones con los clientes, Privacidad y seguridad. Lo resultados revelan que los hoteles hacen una buena gestión de las páginas web. No obstante, se evidencian debilidades en la visualización de los servicios de habitaciones, en la información sobre las atracciones de la ciudad, en la interacción vía chat y el acceso a personas con discapacidad visual. Se concluye con la necesidad de revisar constantemente las nuevas tendencias de las páginas web y las exigencias de los clientes, de cara a ofrecer información que dé una óptima visibilidad en el mercado nacional e internacional.application/pdftext/xmlengengUniversidad Pedagógica y Tecnológica de Colombiahttps://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829/13937https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829/13925Derechos de autor 2023 Revista de Investigación, Desarrollo e Innovaciónhttp://purl.org/coar/access_right/c_abf268http://purl.org/coar/access_right/c_abf2Revista de Investigación, Desarrollo e Innovación; Vol. 13 No. 2 (2023): Julio-Diciembre; 223-232Revista de Investigación, Desarrollo e Innovación; Vol. 13 Núm. 2 (2023): Julio-Diciembre; 223-2322389-94172027-8306management;websites;hotel companies;client relationshipgestión;páginas web;empresas hoteleras;relación con los clientesManagement of Colombian hotel companies' websites: an empirical approachManagement of Colombian hotel companies' websites: an empirical approachinfo:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_6767http://purl.org/coar/resource_type/c_2df8fbb1info:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a351http://purl.org/coar/version/c_970fb48d4fbd8a85Eslava-Zapata, RolandoCárdenas, DiegoChacón-Guerrero, Edixón001/10422oai:repositorio.uptc.edu.co:001/104222025-07-18 11:51:36.704metadata.onlyhttps://repositorio.uptc.edu.coRepositorio Institucional UPTCrepositorio.uptc@uptc.edu.co
dc.title.en-US.fl_str_mv Management of Colombian hotel companies' websites: an empirical approach
dc.title.es-ES.fl_str_mv Management of Colombian hotel companies' websites: an empirical approach
title Management of Colombian hotel companies' websites: an empirical approach
spellingShingle Management of Colombian hotel companies' websites: an empirical approach
management;
websites;
hotel companies;
client relationship
gestión;
páginas web;
empresas hoteleras;
relación con los clientes
title_short Management of Colombian hotel companies' websites: an empirical approach
title_full Management of Colombian hotel companies' websites: an empirical approach
title_fullStr Management of Colombian hotel companies' websites: an empirical approach
title_full_unstemmed Management of Colombian hotel companies' websites: an empirical approach
title_sort Management of Colombian hotel companies' websites: an empirical approach
dc.subject.en-US.fl_str_mv management;
websites;
hotel companies;
client relationship
topic management;
websites;
hotel companies;
client relationship
gestión;
páginas web;
empresas hoteleras;
relación con los clientes
dc.subject.es-ES.fl_str_mv gestión;
páginas web;
empresas hoteleras;
relación con los clientes
description The article examines hotel companies' Website management in Cúcuta, Colombia. The methodology is quantitative with descriptive design. A survey of sixty-two items is applied to the managers of five hotels, to know their opinion on aspects such as: Website, Prices, Reservation, Products, Navigability, Customer Relationship Management Variables, Privacy and Security. The results indicate that hotels manage their websites well. However, weaknesses are evident in the visualization of room services, information on city attractions, interaction via chat and access for the visually impaired. We conclude with the need to constantly review the changing trends in web pages and clients' demands, in order to offer information that provides optimum visibility on the national and international market.
publishDate 2023
dc.date.accessioned.none.fl_str_mv 2024-07-05T18:04:16Z
dc.date.available.none.fl_str_mv 2024-07-05T18:04:16Z
dc.date.none.fl_str_mv 2023-08-15
dc.type.none.fl_str_mv info:eu-repo/semantics/article
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.spa.fl_str_mv http://purl.org/coar/resource_type/c_6767
dc.type.version.spa.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.coarversion.spa.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a351
format http://purl.org/coar/resource_type/c_6767
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829
10.19053/20278306.v13.n2.2023.16829
dc.identifier.uri.none.fl_str_mv https://repositorio.uptc.edu.co/handle/001/10422
url https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829
https://repositorio.uptc.edu.co/handle/001/10422
identifier_str_mv 10.19053/20278306.v13.n2.2023.16829
dc.language.none.fl_str_mv eng
dc.language.iso.spa.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829/13937
https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829/13925
dc.rights.es-ES.fl_str_mv Derechos de autor 2023 Revista de Investigación, Desarrollo e Innovación
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.coar.spa.fl_str_mv http://purl.org/coar/access_right/c_abf268
rights_invalid_str_mv Derechos de autor 2023 Revista de Investigación, Desarrollo e Innovación
http://purl.org/coar/access_right/c_abf268
http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv application/pdf
text/xml
dc.publisher.es-ES.fl_str_mv Universidad Pedagógica y Tecnológica de Colombia
dc.source.en-US.fl_str_mv Revista de Investigación, Desarrollo e Innovación; Vol. 13 No. 2 (2023): Julio-Diciembre; 223-232
dc.source.es-ES.fl_str_mv Revista de Investigación, Desarrollo e Innovación; Vol. 13 Núm. 2 (2023): Julio-Diciembre; 223-232
dc.source.none.fl_str_mv 2389-9417
2027-8306
institution Universidad Pedagógica y Tecnológica de Colombia
repository.name.fl_str_mv Repositorio Institucional UPTC
repository.mail.fl_str_mv repositorio.uptc@uptc.edu.co
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