Management of Colombian hotel companies' websites: an empirical approach
The article examines hotel companies' Website management in Cúcuta, Colombia. The methodology is quantitative with descriptive design. A survey of sixty-two items is applied to the managers of five hotels, to know their opinion on aspects such as: Website, Prices, Reservation, Products, Navigab...
- Autores:
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2023
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/10422
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829
https://repositorio.uptc.edu.co/handle/001/10422
- Palabra clave:
- Management
Websites
Hotel companies
Client relationship
Gestión
Páginas web
Empresas hoteleras
Relación con los clientes
- Rights
- openAccess
- License
- Derechos de autor 2023 Revista de Investigación, Desarrollo e Innovación
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2023-08-152024-07-05T18:04:16Z2024-07-05T18:04:16Zhttps://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/1682910.19053/20278306.v13.n2.2023.16829https://repositorio.uptc.edu.co/handle/001/10422The article examines hotel companies' Website management in Cúcuta, Colombia. The methodology is quantitative with descriptive design. A survey of sixty-two items is applied to the managers of five hotels, to know their opinion on aspects such as: Website, Prices, Reservation, Products, Navigability, Customer Relationship Management Variables, Privacy and Security. The results indicate that hotels manage their websites well. However, weaknesses are evident in the visualization of room services, information on city attractions, interaction via chat and access for the visually impaired. We conclude with the need to constantly review the changing trends in web pages and clients' demands, in order to offer information that provides optimum visibility on the national and international market.El artículo examina la gestión de las páginas Web de las empresas hoteleras de Cúcuta, Colombia. La metodología es cuantitativa con diseño descriptivo y se aplica una encuesta de sesenta y dos ítems a los gerentes de cinco hoteles, para conocer su opinión sobre aspectos como: Sitio web, Precios, Reserva, Productos, Navegabilidad, Variables de gestión de relaciones con los clientes, Privacidad y seguridad. Lo resultados revelan que los hoteles hacen una buena gestión de las páginas web. No obstante, se evidencian debilidades en la visualización de los servicios de habitaciones, en la información sobre las atracciones de la ciudad, en la interacción vía chat y el acceso a personas con discapacidad visual. Se concluye con la necesidad de revisar constantemente las nuevas tendencias de las páginas web y las exigencias de los clientes, de cara a ofrecer información que dé una óptima visibilidad en el mercado nacional e internacional.application/pdftext/xmlengengUniversidad Pedagógica y Tecnológica de Colombiahttps://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829/13937https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16829/13925Derechos de autor 2023 Revista de Investigación, Desarrollo e Innovacióninfo:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Revista de Investigación, Desarrollo e Innovación; Vol. 13 No. 2 (2023): Julio-Diciembre; 223-232Revista de Investigación, Desarrollo e Innovación; Vol. 13 Núm. 2 (2023): Julio-Diciembre; 223-2322389-94172027-8306ManagementWebsitesHotel companiesClient relationshipGestiónPáginas webEmpresas hotelerasRelación con los clientesManagement of Colombian hotel companies' websites: an empirical approachManagement of Colombian hotel companies' websites: an empirical approachArtículo de revistahttp://purl.org/coar/resource_type/c_2df8fbb1info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTexthttps://purl.org/redcol/resource_type/ARThttp://purl.org/coar/version/c_970fb48d4fbd8a85Eslava Zapata, RolandoCárdenas, DiegoChacón Guerrero, EdixónPublicationORIGINAL13937.htmltext/html44435https://repositorio.uptc.edu.co/bitstreams/3b903bb3-ba5e-4732-9443-01de3978c06c/downloadc60dd3d72226b1ee562d10c7254f4b66MD51trueAnonymousREAD13925.htmltext/html43925https://repositorio.uptc.edu.co/bitstreams/5b11d455-9ab3-4c1c-9cce-4f2812c833ce/downloadf808da5d6414bdc002d7b130c260f8d8MD52falseAnonymousREADTEXT13937.html.txt13937.html.txtExtracted texttext/plain7808https://repositorio.uptc.edu.co/bitstreams/dea79008-0c9e-4c8c-8eba-4887933b9cd5/download85fd213f9024b2bd3850c5c6c3bf31f8MD53falseAnonymousREAD13925.html.txt13925.html.txtExtracted texttext/plain7537https://repositorio.uptc.edu.co/bitstreams/4522c0f6-d91b-463d-bc19-12889dbdbc62/download7aa82e21dcd68a188afe544deb53f806MD54falseAnonymousREAD001/10422oai:repositorio.uptc.edu.co:001/104222026-10-29 18:09:23.223open.accesshttps://repositorio.uptc.edu.coRepositorio Institucional UPTCbdigital@metabiblioteca.com |
| dc.title.en-US.fl_str_mv |
Management of Colombian hotel companies' websites: an empirical approach |
| dc.title.es-ES.fl_str_mv |
Management of Colombian hotel companies' websites: an empirical approach |
| title |
Management of Colombian hotel companies' websites: an empirical approach |
| spellingShingle |
Management of Colombian hotel companies' websites: an empirical approach Management Websites Hotel companies Client relationship Gestión Páginas web Empresas hoteleras Relación con los clientes |
| title_short |
Management of Colombian hotel companies' websites: an empirical approach |
| title_full |
Management of Colombian hotel companies' websites: an empirical approach |
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Management of Colombian hotel companies' websites: an empirical approach |
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Management of Colombian hotel companies' websites: an empirical approach |
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Management of Colombian hotel companies' websites: an empirical approach |
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Management Websites Hotel companies Client relationship |
| topic |
Management Websites Hotel companies Client relationship Gestión Páginas web Empresas hoteleras Relación con los clientes |
| dc.subject.es-ES.fl_str_mv |
Gestión Páginas web Empresas hoteleras Relación con los clientes |
| description |
The article examines hotel companies' Website management in Cúcuta, Colombia. The methodology is quantitative with descriptive design. A survey of sixty-two items is applied to the managers of five hotels, to know their opinion on aspects such as: Website, Prices, Reservation, Products, Navigability, Customer Relationship Management Variables, Privacy and Security. The results indicate that hotels manage their websites well. However, weaknesses are evident in the visualization of room services, information on city attractions, interaction via chat and access for the visually impaired. We conclude with the need to constantly review the changing trends in web pages and clients' demands, in order to offer information that provides optimum visibility on the national and international market. |
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Revista de Investigación, Desarrollo e Innovación; Vol. 13 Núm. 2 (2023): Julio-Diciembre; 223-232 |
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