“Una imagen real de la Argentina”: Image-based Counter-narratives through the Walking Archive and the Project Hegemony.

After the 1978 World Cup in Argentina, José Alfredo Martínez de Hoz —then Minister of Economy under the Military Dictatorship— promoted an initiative to publish an article in Time Magazine in which “a real image of Argentina would be given” —in the words of businessman Carlos Pedro Blaquier, strongl...