Strategic determinants of market orientation since the pandemic: a scoping review
A scoping review is presented whose objective is to analyze the strategic determinants of the concept of market orientation from the beginning of the Covid-19 pandemic. 60 specialized articles were taken as reference, published in databases such as Scielo, Dialnet, Scopus and repositories of indexed...
- Autores:
- Tipo de recurso:
- http://purl.org/coar/resource_type/c_6607
- Fecha de publicación:
- 2023
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/10414
- Acceso en línea:
- https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/16066
https://repositorio.uptc.edu.co/handle/001/10414
- Palabra clave:
- management;
marketing;
market orientation;
user
gestión;
marketing;
orientación al mercado;
usuario
- Rights
- License
- Derechos de autor 2023 Revista de Investigación, Desarrollo e Innovación