The war / peace dichotomy in the videos of the presidential reelection campaign of Juan Manuel Santos (Colombia). Analysis of legitimation strategies

The objective of this research was to analyze the videos of the presidential campaign of Juan Manuel Santos, president reelected in Colombia for the period 2014-2018, to determine and characterize the strategies of legitimation that allowed the adhesion of voters. The present research is mixed, as t...

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Autores:
Tipo de recurso:
Fecha de publicación:
2017
Institución:
Universidad Pedagógica y Tecnológica de Colombia
Repositorio:
RiUPTC: Repositorio Institucional UPTC
Idioma:
spa
OAI Identifier:
oai:repositorio.uptc.edu.co:001/10922
Acceso en línea:
https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/5851
https://repositorio.uptc.edu.co/handle/001/10922
Palabra clave:
legitimation strategies
rhetorical resources
peace
war
polarization
pronominal opposition
estrategias de legitimación
recursos retóricos
paz
guerra
polarización
oposición pronominal.
stratégies de légitimation
ressources rhétoriques
paix
guerre
polarisation
opposition pronominale
estratégias de legitimação
recursos retóricos
paz
guerra
polarização
oposição pronominal
Rights
openAccess
License
Copyright (c) 2017 Cuadernos de Lingüística Hispánica