Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator
- Autores:
-
Massoudi, Aram
Jalal Fatah, Sahar
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2024
- Institución:
- Universidad Pedagógica y Tecnológica de Colombia
- Repositorio:
- RiUPTC: Repositorio Institucional UPTC
- Idioma:
- OAI Identifier:
- oai:repositorio.uptc.edu.co:001/20136
- Acceso en línea:
- https://repositorio.uptc.edu.co/handle/001/20136
https://doi.org/10.19053/uptc.01211048.17449
- Palabra clave:
- Deceptive practices
point of sale deceptive marketing
consumers’ attitude
buying behavior
purchase intention
Prácticas engañosas
marketing engañoso en el punto de venta
comportamiento de compra
intención de compra
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/
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Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator |
| title |
Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator |
| spellingShingle |
Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator Deceptive practices point of sale deceptive marketing consumers’ attitude buying behavior purchase intention Prácticas engañosas marketing engañoso en el punto de venta comportamiento de compra intención de compra |
| title_short |
Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator |
| title_full |
Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator |
| title_fullStr |
Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator |
| title_full_unstemmed |
Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator |
| title_sort |
Deceptive point-of-sale marketing tactics impact on consumer purchase intentions with an attitude as a mediator |
| dc.creator.fl_str_mv |
Massoudi, Aram Jalal Fatah, Sahar |
| dc.contributor.author.eng.fl_str_mv |
Massoudi, Aram Jalal Fatah, Sahar |
| dc.subject.none.fl_str_mv |
Deceptive practices point of sale deceptive marketing consumers’ attitude buying behavior purchase intention Prácticas engañosas marketing engañoso en el punto de venta comportamiento de compra intención de compra |
| topic |
Deceptive practices point of sale deceptive marketing consumers’ attitude buying behavior purchase intention Prácticas engañosas marketing engañoso en el punto de venta comportamiento de compra intención de compra |
| publishDate |
2024 |
| dc.date.accessioned.none.fl_str_mv |
2024-09-25 00:00:00 2026-04-16T17:28:18Z |
| dc.date.available.none.fl_str_mv |
2024-09-25 00:00:00 |
| dc.date.issued.none.fl_str_mv |
2024-09-25 |
| dc.type.spa.fl_str_mv |
Artículo de revista |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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info:eu-repo/semantics/article |
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Journal article |
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Text |
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0121-1048 |
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https://repositorio.uptc.edu.co/handle/001/20136 |
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10.19053/uptc.01211048.17449 |
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2422-3220 |
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https://doi.org/10.19053/uptc.01211048.17449 |
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0121-1048 10.19053/uptc.01211048.17449 2422-3220 |
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https://repositorio.uptc.edu.co/handle/001/20136 https://doi.org/10.19053/uptc.01211048.17449 |
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Frontiers in Psychology, 12, 720151. https://doi.org/10.3389/fpsyg.2021.720151272124Inquietud Empresarialhttps://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/download/17449/14607https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/download/17449/15586Núm. 2 , Año 2024 : Inquietud Empresarial 24(2) July-DecemberPublicationOREORE.xmltext/xml2651https://repositorio.uptc.edu.co/bitstreams/3c854943-44ee-4958-9833-1fa8de52a49a/download8a5d42b984183d0244249eeb8d39d3edMD51falseAnonymousREAD001/20136oai:repositorio.uptc.edu.co:001/201362026-10-30 06:38:46.219https://creativecommons.org/licenses/by-nc-nd/4.0/metadata.onlyhttps://repositorio.uptc.edu.coRepositorio Institucional UPTCbdigital@metabiblioteca.com |
