Strategic management across enterprise functions: an international competiveness pespective

Internationalization is a real chance of growth, or at least an important survival strategy in a globalized, highly competitive and changing market. This document describes strategic management across enterprise functions- technical, commercial, financial, accounting, security and management- as a required action for international competitiveness. We followed the analytical method listing he demands of a globalized market that transform every enterprise area. Then we propose some of the possible applicable strategies for each of pressure in order to acquire international competitiveness. Based on theoretical references, it is established that strategic management across enterprise functions eases organizational internationalization. It is necessary to further debate on applicable strategies from a managerial perspective.

• Tipo de recurso: http://purl.org/coar/resource_type/c_6601
• Fecha de publicación: 2013
• Institución: Universidad Pedagógica y Tecnológica de Colombia
• Repositorio: RiUPTC: Repositorio Institucional UPTC
• Idioma: spa
• OAI Identifier: oai:repositorio.uptc.edu.co:001/10184
• Acceso en línea: https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/2607; https://repositorio.uptc.edu.co/handle/001/10184
• Palabra clave: strategic management; international competitiveness; internationalization; enterprise functions.; gestión estratégica; competitividad internacional; internacionalización; áreas funcionales de la empresa.
• License: Derechos de autor 2013 REVISTA DE INVESTIGACIÓN DESARROLLO E INNOVACIÓN