SOCIAL RESPONSIBILITY LIKE FUNDAMENTAL AGENT TO STIMULATE THE MANAGERIAL GROWTH

AbstractThis article argues that corporate social responsibility acts as a key player that drives business growth. Business growth is a variable that depends on many factors; corporate social responsibility is one of them, as it encourages any initiative that originates within the company, facilitat...

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Autores:
Adriana Aguilera Castro
Doria Patricia Puerto Becerra
Tipo de recurso:
Fecha de publicación:
2012
Institución:
Universidad del Norte
Repositorio:
Repositorio Uninorte
Idioma:
spa
OAI Identifier:
oai:manglar.uninorte.edu.co:10584/4898
Acceso en línea:
http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3977
http://hdl.handle.net/10584/4898
Palabra clave:
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License
http://purl.org/coar/access_right/c_abf2
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repository_id_str
spelling Adriana Aguilera CastroDoria Patricia Puerto BecerraColombia2013-08-31T23:15:25Z2013-08-31T23:15:25Z2012-06-28http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3977http://hdl.handle.net/10584/4898AbstractThis article argues that corporate social responsibility acts as a key player that drives business growth. Business growth is a variable that depends on many factors; corporate social responsibility is one of them, as it encourages any initiative that originates within the company, facilitating the positioning of your brand, renewing the corporate image, capturing preference and customer loyalty and promoting harmony between the company and the community in which it operates. In this context, Corporate Social Responsibility enable business growth and significantly improving the reputation and credibility, and to achieve recognition with its stakeholders, especially when the commitment to the development of social responsibility strategy is perceived as thoughtful, ethical and spontaneous.Resumen En este artículo se plantea que la responsabilidad social empresarial actúa como un agente clave que impulsa el crecimiento de la empresa. El crecimiento empresarial es una variable que depende de numerosos factores; la responsabilidad social empresarial es uno de ellos, ya que favorece toda iniciativa que se origina al interior de la empresa, facilitando el posicionamiento de su marca, renovando la imagen corporativa, capturando la preferencia y la lealtad de los clientes y promoviendo la perfecta armonía entre la empresa y la comunidad en la que opera. En este contexto, la responsabilidad social empresarial activa el crecimiento de la empresa, ya que mejora ostensiblemente la reputación y la credibilidad, y con ello logra el reconocimiento ante sus grupos de interés (Stakeholder), especialmente cuando el compromiso con el desarrollo de la estrategia de responsabilidad social es percibido como reflexivo, ético y espontáneo.application/pdfspaRevista científica Pensamiento y GestiónRevista científica Pensamiento y Gestión; No 32: Ene-Jun 2012instname:Universidad del Nortereponame:Repositorio Digital de la Universidad del NorteSOCIAL RESPONSIBILITY LIKE FUNDAMENTAL AGENT TO STIMULATE THE MANAGERIAL GROWTHCRECIMIENTO EMPRESARIAL BASADO EN LA RESPONSABILILDAD SOCIALarticlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/access_right/c_abf210584/4898oai:172.16.14.36:10584/48982015-10-07 01:49:58.531Repositorio Digital de la Universidad del Nortemauribe@uninorte.edu.co
dc.title.none.fl_str_mv SOCIAL RESPONSIBILITY LIKE FUNDAMENTAL AGENT TO STIMULATE THE MANAGERIAL GROWTH
CRECIMIENTO EMPRESARIAL BASADO EN LA RESPONSABILILDAD SOCIAL
title SOCIAL RESPONSIBILITY LIKE FUNDAMENTAL AGENT TO STIMULATE THE MANAGERIAL GROWTH
spellingShingle SOCIAL RESPONSIBILITY LIKE FUNDAMENTAL AGENT TO STIMULATE THE MANAGERIAL GROWTH
title_short SOCIAL RESPONSIBILITY LIKE FUNDAMENTAL AGENT TO STIMULATE THE MANAGERIAL GROWTH
title_full SOCIAL RESPONSIBILITY LIKE FUNDAMENTAL AGENT TO STIMULATE THE MANAGERIAL GROWTH
title_fullStr SOCIAL RESPONSIBILITY LIKE FUNDAMENTAL AGENT TO STIMULATE THE MANAGERIAL GROWTH
title_full_unstemmed SOCIAL RESPONSIBILITY LIKE FUNDAMENTAL AGENT TO STIMULATE THE MANAGERIAL GROWTH
title_sort SOCIAL RESPONSIBILITY LIKE FUNDAMENTAL AGENT TO STIMULATE THE MANAGERIAL GROWTH
dc.creator.fl_str_mv Adriana Aguilera Castro
Doria Patricia Puerto Becerra
dc.contributor.author.none.fl_str_mv Adriana Aguilera Castro
Doria Patricia Puerto Becerra
description AbstractThis article argues that corporate social responsibility acts as a key player that drives business growth. Business growth is a variable that depends on many factors; corporate social responsibility is one of them, as it encourages any initiative that originates within the company, facilitating the positioning of your brand, renewing the corporate image, capturing preference and customer loyalty and promoting harmony between the company and the community in which it operates. In this context, Corporate Social Responsibility enable business growth and significantly improving the reputation and credibility, and to achieve recognition with its stakeholders, especially when the commitment to the development of social responsibility strategy is perceived as thoughtful, ethical and spontaneous.
publishDate 2012
dc.date.issued.none.fl_str_mv 2012-06-28
dc.date.accessioned.none.fl_str_mv 2013-08-31T23:15:25Z
dc.date.available.none.fl_str_mv 2013-08-31T23:15:25Z
dc.type.none.fl_str_mv article
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.hasVersion.none.fl_str_mv publishedVersion
dc.identifier.other.none.fl_str_mv http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3977
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10584/4898
url http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3977
http://hdl.handle.net/10584/4898
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.ispartof.none.fl_str_mv Revista científica Pensamiento y Gestión; No 32: Ene-Jun 2012
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv application/pdf
dc.coverage.spatial.none.fl_str_mv Colombia
dc.publisher.none.fl_str_mv Revista científica Pensamiento y Gestión
publisher.none.fl_str_mv Revista científica Pensamiento y Gestión
dc.source.none.fl_str_mv instname:Universidad del Norte
reponame:Repositorio Digital de la Universidad del Norte
instname_str Universidad del Norte
institution Universidad del Norte
reponame_str Repositorio Digital de la Universidad del Norte
collection Repositorio Digital de la Universidad del Norte
repository.name.fl_str_mv Repositorio Digital de la Universidad del Norte
repository.mail.fl_str_mv mauribe@uninorte.edu.co
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