Diseño de un esquema secuencial de toma de decisiones incorporando la flexibilidad para la implementación de la tecnología OTT para la empresa DIGITEL S.A.S.

The company DIGITEL S.A.S seeks to evaluate the possibility of making an investment in OTT Streaming technology to improve the service offered and enter new markets. In the exercise of evaluating the investment project from the financial area, a problem was identified, since the uncertainty in the medium for the execution of the investment was considerable and the investment made was high. Therefore, the company required a financial analysis that incorporated uncertainty, in order to make the best decision regarding the project. To solve this problem, it was established that the variable to be modeled was the number of users and two alternatives were evaluated: traditional financial analysis; With this alternative the company could make the decision to invest now or never to invest and a financial analysis incorporating real options; through this method it is considered that the company, having the opportunity to invest, has the right to stop its investment, modify it or reinvest in the future; This method gives the company the possibility of considering the different trajectories that the investment project could take with the existing uncertainty. In order to evaluate the uncertainty and incorporate flexibility, a mathematical analysis was carried out with real options, evaluating two potential options for the company: a base option to enter the market as suppliers to the ISPs (internet lending companies) and an alternative option to enter the market as a marketer; thus providing the company with a sequential decision-making scheme, in addition to establishing the conditions that must be met in each period to select the option that generates more profits for the company. It was found that the company must enter the market as a supplier and from the second year must evaluate the probability of making a second investment and enter the market as a marketer.

• Autores: Jiménez Urrea, Irma Rocío; Bedoya Angulo, Sergio Andrés; Morales González, Diego Rafael
• Fecha de publicación: 2019
• Institución: Universidad del Norte
• Repositorio: Repositorio Uninorte
• Idioma: spa
• OAI Identifier: oai:manglar.uninorte.edu.co:10584/8700
• Acceso en línea: http://hdl.handle.net/10584/8700
• Palabra clave: viabilidad financiera; tecnología OTT; flexibilidad; análisis financiero; opciones reales; financial viability; OTT technology; flexibility; financial analysis; real options
• License: Universidad del Norte