How does personality influence in a company's image?

This is an explanatory work that aims at determinind the incidence of personality on the image of clothing retail shops. To achieve this objective, 500 surveys were applied. Results point out that scales used are reliable and valid(content, pragmatic, predictability, convergent, and discriminatory)....

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Autores:
Elías Ramírez Plazas Plazas
Tipo de recurso:
Fecha de publicación:
2011
Institución:
Universidad del Norte
Repositorio:
Repositorio Uninorte
Idioma:
spa
OAI Identifier:
oai:manglar.uninorte.edu.co:10584/4860
Acceso en línea:
http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3606
http://hdl.handle.net/10584/4860
Palabra clave:
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License
http://purl.org/coar/access_right/c_abf2
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repository_id_str
spelling Elías Ramírez Plazas PlazasColombia2013-08-31T23:15:16Z2013-08-31T23:15:16Z2011-12-09http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3606http://hdl.handle.net/10584/4860This is an explanatory work that aims at determinind the incidence of personality on the image of clothing retail shops. To achieve this objective, 500 surveys were applied. Results point out that scales used are reliable and valid(content, pragmatic, predictability, convergent, and discriminatory). Personality consists of 11 dimensions(78% variance explained; Cronbach alpha, 085).Este trabajo es de tipo explicativo y tiene por objetivo determinar la incidencia de lapersonalidad sobre la imagen de los establecimientos minoristas de ropa, y para logrado seaplicaron 500 encuestas. Los resultados señalan que las escalas utilizadas tienen fiabilidady validez (contenido, pragmática, predictiva, convergente y discriminante); personalidadconsta de once dimensiones (78% varianza explicada; alpha de Cronbach de 0.80) y elde imagen de lc,S almacenes de ropa tiene ocho dimensiones (73% varianza explicada;alpha de Cronhach de 0.85).application/pdfspaRevista científica Pensamiento y GestiónRevista científica Pensamiento y Gestión; No 17: Jul-Dic 2004instname:Universidad del Nortereponame:Repositorio Digital de la Universidad del NorteHow does personality influence in a company's image?¿Cómo influye la personalidad sobre la imagen de una empresa?articlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/access_right/c_abf210584/4860oai:172.16.14.36:10584/48602015-10-07 01:49:58.393Repositorio Digital de la Universidad del Nortemauribe@uninorte.edu.co
dc.title.none.fl_str_mv How does personality influence in a company's image?
¿Cómo influye la personalidad sobre la imagen de una empresa?
title How does personality influence in a company's image?
spellingShingle How does personality influence in a company's image?
title_short How does personality influence in a company's image?
title_full How does personality influence in a company's image?
title_fullStr How does personality influence in a company's image?
title_full_unstemmed How does personality influence in a company's image?
title_sort How does personality influence in a company's image?
dc.creator.fl_str_mv Elías Ramírez Plazas Plazas
dc.contributor.author.none.fl_str_mv Elías Ramírez Plazas Plazas
description This is an explanatory work that aims at determinind the incidence of personality on the image of clothing retail shops. To achieve this objective, 500 surveys were applied. Results point out that scales used are reliable and valid(content, pragmatic, predictability, convergent, and discriminatory). Personality consists of 11 dimensions(78% variance explained; Cronbach alpha, 085).
publishDate 2011
dc.date.issued.none.fl_str_mv 2011-12-09
dc.date.accessioned.none.fl_str_mv 2013-08-31T23:15:16Z
dc.date.available.none.fl_str_mv 2013-08-31T23:15:16Z
dc.type.none.fl_str_mv article
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.hasVersion.none.fl_str_mv publishedVersion
dc.identifier.other.none.fl_str_mv http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3606
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10584/4860
url http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3606
http://hdl.handle.net/10584/4860
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.ispartof.none.fl_str_mv Revista científica Pensamiento y Gestión; No 17: Jul-Dic 2004
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv application/pdf
dc.coverage.spatial.none.fl_str_mv Colombia
dc.publisher.none.fl_str_mv Revista científica Pensamiento y Gestión
publisher.none.fl_str_mv Revista científica Pensamiento y Gestión
dc.source.none.fl_str_mv instname:Universidad del Norte
reponame:Repositorio Digital de la Universidad del Norte
instname_str Universidad del Norte
institution Universidad del Norte
reponame_str Repositorio Digital de la Universidad del Norte
collection Repositorio Digital de la Universidad del Norte
repository.name.fl_str_mv Repositorio Digital de la Universidad del Norte
repository.mail.fl_str_mv mauribe@uninorte.edu.co
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