Impulsive buying behavior of gay men in Barranquilla. An exploratory study in Barranquilla city (Colombia)
Several studies conducted by Luna and Helga Dittmar mark a relationshipbetween impulsive buying behavior and self discrepancies of the consumers.This study is based on studies conducted by Luna in Spain and Denegriin Chile, through the application of the consumption scale by Luna (2000) todescribe t...
- Autores:
-
Mario Eduardo Giraldo Oliveros
Vanya Guadalupe Alvarado López
- Tipo de recurso:
- Fecha de publicación:
- 2011
- Institución:
- Universidad del Norte
- Repositorio:
- Repositorio Uninorte
- Idioma:
- spa
- OAI Identifier:
- oai:manglar.uninorte.edu.co:10584/4834
- Acceso en línea:
- http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3575
http://hdl.handle.net/10584/4834
- Palabra clave:
- Rights
- License
- http://purl.org/coar/access_right/c_abf2
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Mario Eduardo Giraldo OliverosVanya Guadalupe Alvarado LópezBarranquilla2013-08-31T23:15:10Z2013-08-31T23:15:10Z2011-12-08http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3575http://hdl.handle.net/10584/4834Several studies conducted by Luna and Helga Dittmar mark a relationshipbetween impulsive buying behavior and self discrepancies of the consumers.This study is based on studies conducted by Luna in Spain and Denegriin Chile, through the application of the consumption scale by Luna (2000) todescribe the characteristics of impulsive buying behavior of gay men in Barranquilla,Colombia.Results show the presence of impulsive buying behavior of gay men inBarranquilla centered to exclusivity, fashion search and an hedonic relationshipbetween products and purchase. The self areas which are more related tobuying impulsive behavior concern economics, beauty and physical condition(weight).Diversos estudios realizados por Luna y Helga Dittmar indican una relaciónentre la compra impulsiva con las discrepancias del self de los consumidores.Esta investigación se basa en estudios realizados por Luna en España yDenegri en Chile, mediante la aplicación de la escala de consumo de Luna(2000) para describir las características de compra impulsiva del homosexualmasculino en Barranquilla (Colombia).Los resultados indican que la presencia de compra impulsiva en los homosexualesmasculinos en Barranquilla se centra en la búsqueda de novedad,exclusividad y la relación hedónica entre el producto y la compra. Las áreasdel self que más se relacionan con la compra impulsiva son el área económica,física (peso) y belleza.application/pdfspaRevista científica Pensamiento y GestiónRevista científica Pensamiento y Gestión; No 20: Ene-Jun 2006instname:Universidad del Nortereponame:Repositorio Digital de la Universidad del NorteImpulsive buying behavior of gay men in Barranquilla. An exploratory study in Barranquilla city (Colombia)Compra impulsiva en el homosexual masculino Estudio exploratorio en la ciudad de Barranquilla (Colombia).articlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/access_right/c_abf210584/4834oai:172.16.14.36:10584/48342015-10-07 01:48:45.122Repositorio Digital de la Universidad del Nortemauribe@uninorte.edu.co |
| dc.title.none.fl_str_mv |
Impulsive buying behavior of gay men in Barranquilla. An exploratory study in Barranquilla city (Colombia) Compra impulsiva en el homosexual masculino Estudio exploratorio en la ciudad de Barranquilla (Colombia). |
| title |
Impulsive buying behavior of gay men in Barranquilla. An exploratory study in Barranquilla city (Colombia) |
| spellingShingle |
Impulsive buying behavior of gay men in Barranquilla. An exploratory study in Barranquilla city (Colombia) |
| title_short |
Impulsive buying behavior of gay men in Barranquilla. An exploratory study in Barranquilla city (Colombia) |
| title_full |
Impulsive buying behavior of gay men in Barranquilla. An exploratory study in Barranquilla city (Colombia) |
| title_fullStr |
Impulsive buying behavior of gay men in Barranquilla. An exploratory study in Barranquilla city (Colombia) |
| title_full_unstemmed |
Impulsive buying behavior of gay men in Barranquilla. An exploratory study in Barranquilla city (Colombia) |
| title_sort |
Impulsive buying behavior of gay men in Barranquilla. An exploratory study in Barranquilla city (Colombia) |
| dc.creator.fl_str_mv |
Mario Eduardo Giraldo Oliveros Vanya Guadalupe Alvarado López |
| dc.contributor.author.none.fl_str_mv |
Mario Eduardo Giraldo Oliveros Vanya Guadalupe Alvarado López |
| description |
Several studies conducted by Luna and Helga Dittmar mark a relationshipbetween impulsive buying behavior and self discrepancies of the consumers.This study is based on studies conducted by Luna in Spain and Denegriin Chile, through the application of the consumption scale by Luna (2000) todescribe the characteristics of impulsive buying behavior of gay men in Barranquilla,Colombia.Results show the presence of impulsive buying behavior of gay men inBarranquilla centered to exclusivity, fashion search and an hedonic relationshipbetween products and purchase. The self areas which are more related tobuying impulsive behavior concern economics, beauty and physical condition(weight). |
| publishDate |
2011 |
| dc.date.issued.none.fl_str_mv |
2011-12-08 |
| dc.date.accessioned.none.fl_str_mv |
2013-08-31T23:15:10Z |
| dc.date.available.none.fl_str_mv |
2013-08-31T23:15:10Z |
| dc.type.none.fl_str_mv |
article |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_6501 |
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publishedVersion |
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http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3575 |
| dc.identifier.uri.none.fl_str_mv |
http://hdl.handle.net/10584/4834 |
| url |
http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3575 http://hdl.handle.net/10584/4834 |
| dc.language.iso.none.fl_str_mv |
spa |
| language |
spa |
| dc.relation.ispartof.none.fl_str_mv |
Revista científica Pensamiento y Gestión; No 20: Ene-Jun 2006 |
| dc.rights.coar.fl_str_mv |
http://purl.org/coar/access_right/c_abf2 |
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http://purl.org/coar/access_right/c_abf2 |
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application/pdf |
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Barranquilla |
| dc.publisher.none.fl_str_mv |
Revista científica Pensamiento y Gestión |
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Revista científica Pensamiento y Gestión |
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instname:Universidad del Norte reponame:Repositorio Digital de la Universidad del Norte |
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Universidad del Norte |
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Universidad del Norte |
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Repositorio Digital de la Universidad del Norte |
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Repositorio Digital de la Universidad del Norte |
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mauribe@uninorte.edu.co |
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1828169926838321152 |