Impulsive buying behavior of gay men in Barranquilla. An exploratory study in Barranquilla city (Colombia)
Several studies conducted by Luna and Helga Dittmar mark a relationshipbetween impulsive buying behavior and self discrepancies of the consumers.This study is based on studies conducted by Luna in Spain and Denegriin Chile, through the application of the consumption scale by Luna (2000) todescribe t...
- Autores:
-
Mario Eduardo Giraldo Oliveros
Vanya Guadalupe Alvarado López
- Tipo de recurso:
- Fecha de publicación:
- 2011
- Institución:
- Universidad del Norte
- Repositorio:
- Repositorio Uninorte
- Idioma:
- spa
- OAI Identifier:
- oai:manglar.uninorte.edu.co:10584/4834
- Acceso en línea:
- http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3575
http://hdl.handle.net/10584/4834
- Palabra clave:
- Rights
- License
- http://purl.org/coar/access_right/c_abf2
| Summary: | Several studies conducted by Luna and Helga Dittmar mark a relationshipbetween impulsive buying behavior and self discrepancies of the consumers.This study is based on studies conducted by Luna in Spain and Denegriin Chile, through the application of the consumption scale by Luna (2000) todescribe the characteristics of impulsive buying behavior of gay men in Barranquilla,Colombia.Results show the presence of impulsive buying behavior of gay men inBarranquilla centered to exclusivity, fashion search and an hedonic relationshipbetween products and purchase. The self areas which are more related tobuying impulsive behavior concern economics, beauty and physical condition(weight). |
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