Promotional strategy design, to positioning Norte de Santander zone (Republic of Colombia) and Estado Táchira (Republic of Venezuela)
Tourism plays a decisive role in the economy of a region, its key elementis to connect the individual with their environment and this alsoallows improving the quality of life, creating a solid economic structureand contributing to economic and cultural development of peoples.The area covered by the...
- Autores:
-
Xiomara Ramirezparis Colmenares
Álvaro Jesús Sepúlveda Yáñez
- Tipo de recurso:
- Fecha de publicación:
- 2011
- Institución:
- Universidad del Norte
- Repositorio:
- Repositorio Uninorte
- Idioma:
- spa
- OAI Identifier:
- oai:manglar.uninorte.edu.co:10584/4866
- Acceso en línea:
- http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3653
http://hdl.handle.net/10584/4866
- Palabra clave:
- Rights
- License
- http://purl.org/coar/access_right/c_abf2
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Xiomara Ramirezparis ColmenaresÁlvaro Jesús Sepúlveda YáñezColombia2013-08-31T23:15:17Z2013-08-31T23:15:17Z2011-12-16http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3653http://hdl.handle.net/10584/4866Tourism plays a decisive role in the economy of a region, its key elementis to connect the individual with their environment and this alsoallows improving the quality of life, creating a solid economic structureand contributing to economic and cultural development of peoples.The area covered by the Department of Norte de Santander, Colombiaand the Táchira State, Republic of Venezuela, has many attractions thatallow their development and positioning as a touristic destination.To achieve this goal is necessary to identify the strengths andpotentials of each of the municipalities, to analyze its real competitiveadvantage, establish a market segment that distinguishes them accordingto psychographic profiles and strengthen its positioning throughadvertising campaigns.The research is qualitative in nature, has an exploratory, descriptiveand explanatory.El turismo desempeña un rol decisivo en la economía de una región;su elemento fundamental es poner en contacto al individuo con su medionatural y esto permite, además de mejorar la calidad de vida, crear unaestructura socioeconómica sólida y contribuir al desarrollo económico ycultural de los pueblos.La zona comprendida por el departamento Norte de Santander (Repúblicade Colombia) y el Estado Táchira (República de Venezuela)cuentacon innumerables atractivos que permiten su desarrollo y posicionamientocomo destino turístico.Para conseguir este objetivo es preciso identificar las fortalezas ypotencialidades de cada uno de los municipios, analizar sus ventajas competitivasreales, establecer el segmento del mercado que los distingue deacuerdo con los perfiles psicográficos y fortalecer su posicionamiento pormedio de campañas publicitarias.La investigación es de naturaleza cualitativa, tiene carácter exploratorio,descriptivo y explicativo.application/pdfspaRevista científica Pensamiento y GestiónRevista científica Pensamiento y Gestión; No 31: Jul-Dic 2011instname:Universidad del Nortereponame:Repositorio Digital de la Universidad del NortePromotional strategy design, to positioning Norte de Santander zone (Republic of Colombia) and Estado Táchira (Republic of Venezuela)Diseño de una estrategia promocional para posicionar la Zona Norte de Santander (Colombia) –Estado Táchira (Venezuela)articlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/access_right/c_abf210584/4866oai:172.16.14.36:10584/48662015-10-07 01:49:58.418Repositorio Digital de la Universidad del Nortemauribe@uninorte.edu.co |
| dc.title.none.fl_str_mv |
Promotional strategy design, to positioning Norte de Santander zone (Republic of Colombia) and Estado Táchira (Republic of Venezuela) Diseño de una estrategia promocional para posicionar la Zona Norte de Santander (Colombia) –Estado Táchira (Venezuela) |
| title |
Promotional strategy design, to positioning Norte de Santander zone (Republic of Colombia) and Estado Táchira (Republic of Venezuela) |
| spellingShingle |
Promotional strategy design, to positioning Norte de Santander zone (Republic of Colombia) and Estado Táchira (Republic of Venezuela) |
| title_short |
Promotional strategy design, to positioning Norte de Santander zone (Republic of Colombia) and Estado Táchira (Republic of Venezuela) |
| title_full |
Promotional strategy design, to positioning Norte de Santander zone (Republic of Colombia) and Estado Táchira (Republic of Venezuela) |
| title_fullStr |
Promotional strategy design, to positioning Norte de Santander zone (Republic of Colombia) and Estado Táchira (Republic of Venezuela) |
| title_full_unstemmed |
Promotional strategy design, to positioning Norte de Santander zone (Republic of Colombia) and Estado Táchira (Republic of Venezuela) |
| title_sort |
Promotional strategy design, to positioning Norte de Santander zone (Republic of Colombia) and Estado Táchira (Republic of Venezuela) |
| dc.creator.fl_str_mv |
Xiomara Ramirezparis Colmenares Álvaro Jesús Sepúlveda Yáñez |
| dc.contributor.author.none.fl_str_mv |
Xiomara Ramirezparis Colmenares Álvaro Jesús Sepúlveda Yáñez |
| description |
Tourism plays a decisive role in the economy of a region, its key elementis to connect the individual with their environment and this alsoallows improving the quality of life, creating a solid economic structureand contributing to economic and cultural development of peoples.The area covered by the Department of Norte de Santander, Colombiaand the Táchira State, Republic of Venezuela, has many attractions thatallow their development and positioning as a touristic destination.To achieve this goal is necessary to identify the strengths andpotentials of each of the municipalities, to analyze its real competitiveadvantage, establish a market segment that distinguishes them accordingto psychographic profiles and strengthen its positioning throughadvertising campaigns.The research is qualitative in nature, has an exploratory, descriptiveand explanatory. |
| publishDate |
2011 |
| dc.date.issued.none.fl_str_mv |
2011-12-16 |
| dc.date.accessioned.none.fl_str_mv |
2013-08-31T23:15:17Z |
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2013-08-31T23:15:17Z |
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article |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_6501 |
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publishedVersion |
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http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3653 |
| dc.identifier.uri.none.fl_str_mv |
http://hdl.handle.net/10584/4866 |
| url |
http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3653 http://hdl.handle.net/10584/4866 |
| dc.language.iso.none.fl_str_mv |
spa |
| language |
spa |
| dc.relation.ispartof.none.fl_str_mv |
Revista científica Pensamiento y Gestión; No 31: Jul-Dic 2011 |
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http://purl.org/coar/access_right/c_abf2 |
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http://purl.org/coar/access_right/c_abf2 |
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application/pdf |
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Colombia |
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Revista científica Pensamiento y Gestión |
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Revista científica Pensamiento y Gestión |
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instname:Universidad del Norte reponame:Repositorio Digital de la Universidad del Norte |
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Universidad del Norte |
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Universidad del Norte |
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Repositorio Digital de la Universidad del Norte |
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Repositorio Digital de la Universidad del Norte |
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Repositorio Digital de la Universidad del Norte |
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mauribe@uninorte.edu.co |
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1818112723264733184 |