Relationship between risk and trust in the brand. Exploratory Study in France

This research aims and enlarging the trust’s analysis frame traditionally limitedto inter-enterprises trust to include the trust/risk relationship within the consumerrelationship frame.This quasi exploratory study, tries to improve our understanding of the direct effectof variables such as brand equ...

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Autores:
Leila Amraoui
Dagoberto Páramo Morales
Tipo de recurso:
Fecha de publicación:
2011
Institución:
Universidad del Norte
Repositorio:
Repositorio Uninorte
Idioma:
spa
OAI Identifier:
oai:manglar.uninorte.edu.co:10584/4837
Acceso en línea:
http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3578
http://hdl.handle.net/10584/4837
Palabra clave:
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License
http://purl.org/coar/access_right/c_abf2
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spelling Leila AmraouiDagoberto Páramo MoralesFrancia2013-08-31T23:15:10Z2013-08-31T23:15:10Z2011-12-08http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3578http://hdl.handle.net/10584/4837This research aims and enlarging the trust’s analysis frame traditionally limitedto inter-enterprises trust to include the trust/risk relationship within the consumerrelationship frame.This quasi exploratory study, tries to improve our understanding of the direct effectof variables such as brand equity and store image, as well as their indirect effect,through brand trust development on perceived risk reduction.Structural equation modeling is then used to test the proposed and hypothesisconceptual model.Esta investigación se propone extender el cuadro de análisis de la confianzay el riesgo tradicionalmente limitado al ámbito interempresarial y estudiar larelación entre los conceptos de confianza en la marca y el riesgo percibido enel marco relacional del consumidor.Este estudio de naturaleza cuasiexploratoria tuvo por objetivo comprenderel rol directo jugado por ciertas variables extrínsecas a los productos, talescomo la marca y el punto de venta sobre la percepción del riesgo ligado a lacompra, así como su rol indirecto en esta reducción del riesgo a través de suimpacto sobre el desarrollo de la confianza otorgada a la marca.Las hipótesis y el modelo conceptual propuestos en esta investigaciónfueron evaluados gracias al método de ecuaciones estructurales.application/pdfspaRevista científica Pensamiento y GestiónRevista científica Pensamiento y Gestión; No 20: Ene-Jun 2006instname:Universidad del Nortereponame:Repositorio Digital de la Universidad del NorteRelationship between risk and trust in the brand. Exploratory Study in FranceRelación entre el riesgo y la confianza en la marca Estudio exploratorio en FranciaarticlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/access_right/c_abf210584/4837oai:172.16.14.36:10584/48372015-10-07 01:48:45.107Repositorio Digital de la Universidad del Nortemauribe@uninorte.edu.co
dc.title.none.fl_str_mv Relationship between risk and trust in the brand. Exploratory Study in France
Relación entre el riesgo y la confianza en la marca Estudio exploratorio en Francia
title Relationship between risk and trust in the brand. Exploratory Study in France
spellingShingle Relationship between risk and trust in the brand. Exploratory Study in France
title_short Relationship between risk and trust in the brand. Exploratory Study in France
title_full Relationship between risk and trust in the brand. Exploratory Study in France
title_fullStr Relationship between risk and trust in the brand. Exploratory Study in France
title_full_unstemmed Relationship between risk and trust in the brand. Exploratory Study in France
title_sort Relationship between risk and trust in the brand. Exploratory Study in France
dc.creator.fl_str_mv Leila Amraoui
Dagoberto Páramo Morales
dc.contributor.author.none.fl_str_mv Leila Amraoui
Dagoberto Páramo Morales
description This research aims and enlarging the trust’s analysis frame traditionally limitedto inter-enterprises trust to include the trust/risk relationship within the consumerrelationship frame.This quasi exploratory study, tries to improve our understanding of the direct effectof variables such as brand equity and store image, as well as their indirect effect,through brand trust development on perceived risk reduction.Structural equation modeling is then used to test the proposed and hypothesisconceptual model.
publishDate 2011
dc.date.issued.none.fl_str_mv 2011-12-08
dc.date.accessioned.none.fl_str_mv 2013-08-31T23:15:10Z
dc.date.available.none.fl_str_mv 2013-08-31T23:15:10Z
dc.type.none.fl_str_mv article
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.hasVersion.none.fl_str_mv publishedVersion
dc.identifier.other.none.fl_str_mv http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3578
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10584/4837
url http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3578
http://hdl.handle.net/10584/4837
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.ispartof.none.fl_str_mv Revista científica Pensamiento y Gestión; No 20: Ene-Jun 2006
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv application/pdf
dc.coverage.spatial.none.fl_str_mv Francia
dc.publisher.none.fl_str_mv Revista científica Pensamiento y Gestión
publisher.none.fl_str_mv Revista científica Pensamiento y Gestión
dc.source.none.fl_str_mv instname:Universidad del Norte
reponame:Repositorio Digital de la Universidad del Norte
instname_str Universidad del Norte
institution Universidad del Norte
reponame_str Repositorio Digital de la Universidad del Norte
collection Repositorio Digital de la Universidad del Norte
repository.name.fl_str_mv Repositorio Digital de la Universidad del Norte
repository.mail.fl_str_mv mauribe@uninorte.edu.co
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