Breaking tradition: from describe the purchase conduct to understand the consumer

This article proposes a shift of paradigm that takes to the specialiststo change its traditional form to learn and to teach the marketing basedon the description of the purchase conduct that has taken to useless effortsand without sense. In its place, an anthropological boarding thatallows understan...

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Autores:
Claudia Patricia Vélez Zapata
Tipo de recurso:
Fecha de publicación:
2011
Institución:
Universidad del Norte
Repositorio:
Repositorio Uninorte
Idioma:
spa
OAI Identifier:
oai:manglar.uninorte.edu.co:10584/4789
Acceso en línea:
http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3472
http://hdl.handle.net/10584/4789
Palabra clave:
Rights
License
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spelling Claudia Patricia Vélez ZapataAmerica Latina2013-08-31T23:14:59Z2013-08-31T23:14:59Z2011-12-01http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3472http://hdl.handle.net/10584/4789This article proposes a shift of paradigm that takes to the specialiststo change its traditional form to learn and to teach the marketing basedon the description of the purchase conduct that has taken to useless effortsand without sense. In its place, an anthropological boarding thatallows understanding the consumer in its true conditions of existence isset out.Este artículo propone un cambio de paradigma que lleve a los especialistasa cambiar su tradicional forma de aprender y enseñar el mercadeobasado en la descripción de la conducta de compra que ha acarreado esfuerzosinútiles y sin sentido. En su lugar, se propone un abordaje antropológicoque permita comprender al consumidor en sus verdaderas condicionesde existencia.application/pdfspaRevista científica Pensamiento y GestiónRevista científica Pensamiento y Gestión; No 24: Ene-Jun 2008instname:Universidad del Nortereponame:Repositorio Digital de la Universidad del NorteBreaking tradition: from describe the purchase conduct to understand the consumerRompiendo la tradición:De describir la conducta de compra a comprender al consumidorarticlepublishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/access_right/c_abf210584/4789oai:172.16.14.36:10584/47892015-10-07 01:48:44.916Repositorio Digital de la Universidad del Nortemauribe@uninorte.edu.co
dc.title.none.fl_str_mv Breaking tradition: from describe the purchase conduct to understand the consumer
Rompiendo la tradición:De describir la conducta de compra a comprender al consumidor
title Breaking tradition: from describe the purchase conduct to understand the consumer
spellingShingle Breaking tradition: from describe the purchase conduct to understand the consumer
title_short Breaking tradition: from describe the purchase conduct to understand the consumer
title_full Breaking tradition: from describe the purchase conduct to understand the consumer
title_fullStr Breaking tradition: from describe the purchase conduct to understand the consumer
title_full_unstemmed Breaking tradition: from describe the purchase conduct to understand the consumer
title_sort Breaking tradition: from describe the purchase conduct to understand the consumer
dc.creator.fl_str_mv Claudia Patricia Vélez Zapata
dc.contributor.author.none.fl_str_mv Claudia Patricia Vélez Zapata
description This article proposes a shift of paradigm that takes to the specialiststo change its traditional form to learn and to teach the marketing basedon the description of the purchase conduct that has taken to useless effortsand without sense. In its place, an anthropological boarding thatallows understanding the consumer in its true conditions of existence isset out.
publishDate 2011
dc.date.issued.none.fl_str_mv 2011-12-01
dc.date.accessioned.none.fl_str_mv 2013-08-31T23:14:59Z
dc.date.available.none.fl_str_mv 2013-08-31T23:14:59Z
dc.type.none.fl_str_mv article
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dc.type.hasVersion.none.fl_str_mv publishedVersion
dc.identifier.other.none.fl_str_mv http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3472
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10584/4789
url http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3472
http://hdl.handle.net/10584/4789
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.ispartof.none.fl_str_mv Revista científica Pensamiento y Gestión; No 24: Ene-Jun 2008
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rights_invalid_str_mv http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv application/pdf
dc.coverage.spatial.none.fl_str_mv America Latina
dc.publisher.none.fl_str_mv Revista científica Pensamiento y Gestión
publisher.none.fl_str_mv Revista científica Pensamiento y Gestión
dc.source.none.fl_str_mv instname:Universidad del Norte
reponame:Repositorio Digital de la Universidad del Norte
instname_str Universidad del Norte
institution Universidad del Norte
reponame_str Repositorio Digital de la Universidad del Norte
collection Repositorio Digital de la Universidad del Norte
repository.name.fl_str_mv Repositorio Digital de la Universidad del Norte
repository.mail.fl_str_mv mauribe@uninorte.edu.co
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