Explanatory model of a family enterprise that relates founder's values, organizational culture and orientation to the market
Through the study, analysis and understanding of founder’s values, the organizationalculture and the market orientation, an explicative model in a service sector familiarenterprise is formulated. This enterprise is passing from the first to second generation.The model has a starting point: the found...
- Autores:
-
Vanessa Steckerl Guerrero
- Tipo de recurso:
- Fecha de publicación:
- 2011
- Institución:
- Universidad del Norte
- Repositorio:
- Repositorio Uninorte
- Idioma:
- spa
- OAI Identifier:
- oai:manglar.uninorte.edu.co:10584/4836
- Acceso en línea:
- http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/view/3577
http://hdl.handle.net/10584/4836
- Palabra clave:
- Rights
- License
- http://purl.org/coar/access_right/c_abf2
| Summary: | Through the study, analysis and understanding of founder’s values, the organizationalculture and the market orientation, an explicative model in a service sector familiarenterprise is formulated. This enterprise is passing from the first to second generation.The model has a starting point: the founder’s values. From them, organizational values,beliefs, and entrepreneurial activities are forged with which the market orientation isbuilt. For doing do, the research was developed based on a relativistic approach. Theresearcher was in the enterprise during three months applying interviews, doing nonparticipant and participation observations and applying some measure scales. |
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