Netnography, an etnographic model in the digital era [La netnografía, un modelo etnográfico en la era digital]
This article aims to describe the netnographic research process from an ethnographic research view. Thus, the ethnographic process literature from some authors proposals was analyzed in the light of understanding this qualitative research methodology. Moreover, it was described the netnographic proc...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2017
- Institución:
- Universidad de Medellín
- Repositorio:
- Repositorio UDEM
- Idioma:
- spa
- OAI Identifier:
- oai:repository.udem.edu.co:11407/4281
- Acceso en línea:
- http://hdl.handle.net/11407/4281
- Palabra clave:
- Etnography
Netnographic model
Netnography
Online communities
Qualitative research
- Rights
- License
- http://purl.org/coar/access_right/c_16ec
| Summary: | This article aims to describe the netnographic research process from an ethnographic research view. Thus, the ethnographic process literature from some authors proposals was analyzed in the light of understanding this qualitative research methodology. Moreover, it was described the netnographic process presented by recognized authors and lastly a model was proposed integrating relevant aspects from both positions: the ethnographic and netnographic. The two processes have similarities in general structure, however netnographic process tends to have a difficult to define the field of research and determine the amount of conversations to be analyzed. © 2017. |
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