Desarrollo de las redes sociales como herramienta de marketing. Estado de la cuestión hasta 2015
This article describes why social media become an almostessential element in today’s business management. In reachingthis conclusion a number of qualitative and quantitativetechniques were used. It highlights the advantages and featuresof the implementation of a Social Media Plan in order to arguean...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2015
- Institución:
- Universidad de Medellín
- Repositorio:
- Repositorio UDEM
- Idioma:
- spa
- OAI Identifier:
- oai:repository.udem.edu.co:11407/1516
- Acceso en línea:
- http://revistas.udem.edu.co/index.php/anagramas/article/view/1188
http://hdl.handle.net/11407/1516
- Palabra clave:
- social media
social networks
Social Media Plan
Organization 2.0
community management
medios sociales
redes sociales
Plan de Medios Sociales
organización 2.0
community management
- Rights
- License
- http://creativecommons.org/licenses/by-nc-sa/4.0/
| Summary: | This article describes why social media become an almostessential element in today’s business management. In reachingthis conclusion a number of qualitative and quantitativetechniques were used. It highlights the advantages and featuresof the implementation of a Social Media Plan in order to argueand reason the benefits that a proper management of a strategyin social media provide to an organization. |
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