Interactivity Model 2.0: Social communication dynamics in organizational contexts
This article presents the Interactivity Model 2.0, which aims to support the communicative process of knowledge transfer 2.0 developed in organizations that follow a social business model. This model has its origin in SECI and Ba interaction models and in the Open Communication Interactivity Model....
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad de Medellín
- Repositorio:
- Repositorio UDEM
- Idioma:
- eng
- OAI Identifier:
- oai:repository.udem.edu.co:11407/2486
- Acceso en línea:
- http://hdl.handle.net/11407/2486
- Palabra clave:
- Interactivity 2.0
Knowledge Transfer 2.0
Social business
- Rights
- restrictedAccess
- License
- http://purl.org/coar/access_right/c_16ec
| Summary: | This article presents the Interactivity Model 2.0, which aims to support the communicative process of knowledge transfer 2.0 developed in organizations that follow a social business model. This model has its origin in SECI and Ba interaction models and in the Open Communication Interactivity Model. This study defines Interactivity building on two concepts: role and interaction. The study considers role as actors taking part in Knowledge Transfer Process 2.0, and interaction as the process of communication that enables a transfer. The research tests this model through a case study at a Colombian Information Technology Company. The results show the changes of the communicative process in social settings and allow the identification of a message, a role, the direction and control of a message, and the knowledge contributions of the various actors of the Knowledge Transfer Process 2.0. © 2016. |
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