Moderating effect of the digital divide of e-commerce
Purpose: The purpose of this paper is to examine whether the digital divide has a moderating effect on the technological factors that affect the adoption of electronic commerce. Design/methodology/approach: This study proposes an exploratory empirical model that integrates the basic variables of e-c...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad de Medellín
- Repositorio:
- Repositorio UDEM
- Idioma:
- eng
- OAI Identifier:
- oai:repository.udem.edu.co:11407/5666
- Acceso en línea:
- http://hdl.handle.net/11407/5666
- Palabra clave:
- Adoption
Digital divide
E-commerce
Public politics
TAM
electronic commerce
industrial development
industrial performance
innovation
Internet
technological development
technology adoption
Colombia
- Rights
- License
- http://purl.org/coar/access_right/c_16ec
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Moderating effect of the digital divide of e-commerce |
| title |
Moderating effect of the digital divide of e-commerce |
| spellingShingle |
Moderating effect of the digital divide of e-commerce Adoption Digital divide E-commerce Public politics TAM electronic commerce industrial development industrial performance innovation Internet technological development technology adoption Colombia |
| title_short |
Moderating effect of the digital divide of e-commerce |
| title_full |
Moderating effect of the digital divide of e-commerce |
| title_fullStr |
Moderating effect of the digital divide of e-commerce |
| title_full_unstemmed |
Moderating effect of the digital divide of e-commerce |
| title_sort |
Moderating effect of the digital divide of e-commerce |
| dc.subject.none.fl_str_mv |
Adoption Digital divide E-commerce Public politics TAM electronic commerce industrial development industrial performance innovation Internet technological development technology adoption Colombia |
| topic |
Adoption Digital divide E-commerce Public politics TAM electronic commerce industrial development industrial performance innovation Internet technological development technology adoption Colombia |
| description |
Purpose: The purpose of this paper is to examine whether the digital divide has a moderating effect on the technological factors that affect the adoption of electronic commerce. Design/methodology/approach: This study proposes an exploratory empirical model that integrates the basic variables of e-commerce adoption through the use of the technology adoption model, making an extension with the facilitating conditions and the digital divide as a moderating variable. A digital survey was randomly distributed in Colombia, reaching a final sample of 745 electronic buyers. Findings: The explanatory result validates that the perception of the digital divide negatively moderates the influence of the variables related to internet technology on the use of e-commerce. Originality/value: This one of the first studies that analyzes the effect of the digital divide on the adoption of e-commerce. © 2019, Emerald Publishing Limited. |
| publishDate |
2019 |
| dc.date.accessioned.none.fl_str_mv |
2020-04-29T14:53:36Z |
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2020-04-29T14:53:36Z |
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2019 |
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Article |
| dc.type.coarversion.fl_str_mv |
http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/resource_type/c_2df8fbb1 |
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info:eu-repo/semantics/article |
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3068293 |
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http://hdl.handle.net/11407/5666 |
| dc.identifier.doi.none.fl_str_mv |
10.1108/IJSE-11-2018-0622 |
| identifier_str_mv |
3068293 10.1108/IJSE-11-2018-0622 |
| url |
http://hdl.handle.net/11407/5666 |
| dc.language.iso.none.fl_str_mv |
eng |
| language |
eng |
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https://www.scopus.com/inward/record.uri?eid=2-s2.0-85075356294&doi=10.1108%2fIJSE-11-2018-0622&partnerID=40&md5=df061d157bd6891e76bd427b932f84a4 |
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46 |
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12 |
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1387 |
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1400 |
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Agudo Peregrina, Á.F., (2014) Análisis de Los Factores de Adopción de Comercio Electrónico En Segmentos de Consumidores Finales. Aplicación Al Caso Español, , Universidad Politecnica de Madrid, Madrid Ajzen, I., The theory of planned behavior (1991) Organizational Behavior and Human Decision Processes, 50 (2), pp. 179-211 Al-Qeisi, K., Dennis, C., Hegazy, A., Abbad, M., How viable is the UTAUT model in a non-western context? (2015) International Business Research, 8 (2), pp. 204-219 Al-Qeisi, K.I., Al-Abdallah, G.M., Internet banking adoption in Jordan: a behavioral approach (2013) International Journal of Marketing Studies, 5 (6), pp. 84-109 Ba, S.P.A., Evidence of the effect of trust building technology in electronic (2002) MIS Quarterly, 26 (3), pp. 243-268 Bandura, A., Self-efficacy: toward a unifying theory of behavioral change (1977) Psychological Review, 84 (2), pp. 191-215 Billon, M., Lera-Lopez, F., Marco, R., Differences in digitalization levels: a multivariate analysis studying the global digital divide (2010) Review of World Economics, 146 (1), pp. 39-73 Capece, G., Calabrese, A., Di Pillo, F., Costa, R., Crisciotti, V., The impact of national culture on e-commerce acceptance: the Italian case (2013) Knowledge and Process Management, 20 (2), pp. 102-112 Castañeda, J.A., Frías, D.M., Rodríguez, M.A., Antecedents of internet acceptance and use as an information source by tourists (2009) Online Information Review, 33 (3), pp. 548-567 Çelik, H.E., Yilmaz, V., Extending the technology acceptance model for adoption of E-shopping by consumers in Turkey (2011) Journal of Electronic Commerce Research, 12 (2), pp. 152-164 Chang, Y.P., Zhu, D.H., Understanding social Networking Sites adoption in China: a comparison of pre-adoption and post-adoption (2011) Computers in Human Behavior, 27 (5), pp. 1840-1848 Chen, W., Wellman, B., The global digital divide within and between countries (2004) IT & Society, 1 (7), pp. 39-45 Chinn, M.D., Fairlie, R.W., The determinants of the global digital divide: a cross-country analysis of computer and internet penetration (2006) Oxford Economic Papers, 59 (1), pp. 16-44 Chiu, C.-M., Chang, C.-C., Cheng, H.-L., Fang, Y.-H., Determinants of customer repurchase intention in online shopping (2009) Online Information Review, 33 (4), pp. 761-784 Chiu, C.M., Wang, E.T.G., Fang, Y.H., Huang, H.Y., Understanding customers repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk (2014) Information Systems Journal, 24 (1), pp. 85-114 Churchill, G.A., Iacobucci, D., Marketing research: methodological foundations (2004) Structural Equation Modeling, p. 424. , http://books.google.com/books?id=AESy0VZNv98C&pgis=1, p., 8th ed., Cengage South-Western, Cincinnati, OH Corrocher, N., Raineri, A., The evolution of the digital divide across developing countries: theoretical issues and empirical investigation (2013) Digital Literacy: Concepts, Methodologies, Tools, and Applications, pp. 1554-1570. , Chapter 82 Davis, F.D., Perceived usefulness, perceived ease of use, and user acceptance of information technology (1989) MIS Quarterly, 13 (3), pp. 319-339 Davis, F.D., User acceptance of information technology: system characteristics, user perceptions and behavioral impacts (1993) International Journal of Man-Machine Studies, 38 (3), pp. 475-487 Davis, F.D., Bagozzi, R.P., Warshaw, P.R., Extrinsic and intrinsic motivation to use computers in the workplace FRED D. DAVIS (1992) Business, 22, pp. 1111-1132 Delafrooz, N., Paim, L., Khatibi, A., Understanding consumer s internet purchase intention in Malaysia (2011) African Journal of Business Management, 5 (3), pp. 2837-2846 Dewan, S., Riggins, F.J., The digital divide: current and future research directions (2005) Journal of the Association for Information Systems, 6 (12), pp. 298-337 Escobar-Rodríguez, T., Carvajal-Trujillo, E., Online purchasing tickets for low cost carriers: an application of the unified theory of acceptance and use of technology (UTAUT) model (2014) Tourism Management, 43 (1), pp. 70-88 Fornell, C., Larcker, D.F., Evaluating structural equation models with unobservable variables and measurement error (1981) Journal of Marketing Research, 18 (1), pp. 39-50 Garín Muñoz, T., Pérez Amaral, T., Factores determinantes del comercio electrónico en España (2011) Boletín Económico de ICE, 30 (16), pp. 51-65 Gefen, D., Straub, D.W., Boudreau, M.-C., Structural equation modeling and regression: guidelines for research practice (2000) Communications of the Association for Information Systems, 4 (4), pp. 2-76 George, D., Mallery, P., (2003) SPSS for Windows Step by Step: A Simple Guide and Reference. 11.0 Update, , 4th ed., BrJHaematol, Allyn & Bacon, Boston, MA Ghobadi, S., Ghobadi, Z., Digital divide and interrelated access gaps: a cognitive investigation (2013) Proceedings of the 21st European Conference on Information Systems, pp. 1-13 Hair, J.F.J., Hult, G.T.M., Ringle, C., Sarstedt, M., (2014) A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Long Range Planning, , https://doi.org/10.1016/j.lrp.2013.01.002, Sage, Thousand Oaks, CA Henseler, J., Chin, W., A comparison of approaches for the analysis of interaction effects between latent variables using partial least squares path modeling (2010) Structural Equation Modeling: A Multidisciplinary Journal, 17 (1), pp. 82-109 Henseler, J., Ringle, C.M., Sarstedt, M., A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014) Journal of the Academy of Marketing Science, 43 (1), pp. 115-135 Hilbert, M., The bad news is that the digital access divide is here to stay: Domestically installed bandwidths among 172 countries for 1986-2014 (2016) Telecommunications Policy, 40 (6), pp. 1-23 Karahanna, E., Gefen et aIJTrust and TAM in online shopping (2003) MIS Quarterly, 27 (1), pp. 51-90 Kim, H., Kim, T., (Terry), Shin, S.W., Modeling roles of subjective norms and eTrust in customers acceptance of airline B2C eCommerce websites (2009) Tourism Management, 30 (2), pp. 266-277 Kiwanuka, A., Acceptance process: the missing link between UTAUT and diffusion of innovation theory (2015) American Journal of Information Systems, 3 (2), pp. 40-44 Landau, L., (2012) Estado de La Banda Ancha En América Latina y El Caribe, 2012, , http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:No+Title#0, Informe Del Obervatorio Regional de Banda Ancha (ORBA), Zhurnal Eksperimental noi i Teoreticheskoi Fiziki: (accessed, November 26, 2014 Leal, E.T., Las tecnologías de la información y comunicaciones (TIC) y la brecha digital?: su impacto en la sociedad de México (2008) Revista de Universidad y Sociedad Del Conocimiento, 4 (2007), pp. 1-8 Lee, H., Park, N., Hwang, Y., A new dimension of the digital divide: exploring the relationship between broadband connection, smartphone use and communication competence (2014) Telematics and Informatics, 32 (1), pp. 45-56 Li, Z., Tang, S., An empirical research of impacts of review system on online shoppers intention based on TAM (2010) 2010 2nd International Workshop on Database Technology and Applications, DBTA2010 Proceedings, pp. 10-13. , Wuhan Liaw, S.S., Huang, H.M., Chen, G.D., Surveying instructor and learner attitudes toward e-learning (2007) Computers and Education, 49 (4), pp. 1066-1080 Lin, C.-T., Examining e-travel sites: an empirical study in Taiwan (2010) Online Information Review, 34 (2), pp. 205-228 Luo, H., Lin, X., Wang, S., Research on trust in C2C e-marketplace (2010) 2010 International Conference on Management and Service Science, MASS 2010, , https://doi.org/10.1109/ICMSS.2010.5576647 Musleh, J.S.A., Marthandan, G., Aziz, N., An extension of UTAUT model for Palestine e-commerce (2015) International Journal of Electronic Business, 12 (1), pp. 95-115 Palvia, P., The role of trust in e-commerce relational exchange: a unified model (2009) Information and Management, 46 (4), pp. 213-220 Park, S., Kim, G.J., Lessons from South Korea s digital divide index (DDI) (2014) Info, 16 (3), pp. 72-84. , https://doi.org/10.1108/info-07-2013-0042 Peral-Peral, B., Arenas-Gaitán, J., Villarejo-Ramos, Á.-F., From digital divide to psycho-digital divide: elders and online social networks (2015) Comunicar, 23 (45), pp. 10-11 Pick, J.B., Nishida, T., Digital divides in the world and its regions: a spatial and multivariate analysis of technological utilization (2015) Technological Forecasting and Social Change, 91 (1), pp. 1-17 Riffai, M.M.M.A., Grant, K., Edgar, D., Big TAM in Oman: exploring the promise of on-line banking, its adoption by customers and the challenges of banking in Oman (2012) International Journal of Information Management, 32 (3), pp. 239-250 Rogers, E.M., (1995) Diffusion of Innovations, , https://doi.org/citeulike-article-id:126680, The Free Press, New York, NY San Martín, H., Herrero, Á., Influence of the user s psychological factors on the online purchase intention in rural tourism: integrating innovativeness to the UTAUT framework (2012) Tourism Management, 33 (2), pp. 341-350 Sánchez-Torres, J.A., Arroyo-Cañada, F.X., Diferencias de la adopción del comercio electrónico entre países (2016) Suma de Negocios, 7 (16), pp. 1-10 Sánchez-Torres, J.A., Arroyo-Cañada, F.-J., Gil-lafuente, J., Construction of a digital divide index for the study of Latin American Countries (2016) Advances in Modelling and Analysis D, 21 (1), pp. 38-53 Sánchez-Torres, J.A., Arroyo-Cañada, F., Varon-Sandobal, A., Sánchez-Alzate, J.A., Differences between e-commerce buyers and non-buyers in Colombia: the moderating effect of educational level and socioeconomic status on electronic purchase intention (2017) DYNA, 84 (202), pp. 175-189 Slade, E.L., Dwivedi, Y.K., Piercy, N.C., Williams, M.D., Modeling consumers adoption intentions of remote mobile payments in the United Kingdom: extending UTAUT with innovativeness, risk, and trust (2015) Psychology and Marketing, 32 (8), pp. 860-873 Tan, K.S., Chong, S.-C., Lin, B., Intention to use internet marketing: a comparative study between Malaysians and South Koreans (2013) Kybernetes, 42 (6), pp. 888-905 Tavera-Mesías, J.F., Sánchez-Giraldo, J.C., Ballesteros-Díaz, B., Aceptación del e-commerce en Colombia: Un estudio para la ciudad de Medellín (2011) Revista de La Facultad de Ciencias Económicas de La Universidad Militar Nueva Granada, 19 (2), pp. 9-23 (2017) The inclusive internet index: bridging digital divides, intelligence unit Thompson, R.L., Higgins, C.A., Howell, J.M., Personal computing: toward a conceptual model of utilization (1991) MIS Quarterly, 15 (1), pp. 125-143 Van Deursen, A.J., Van Dijk, J.A., The digital divide shifts to differences in usage (2013) New Media & Society, 16 (3), pp. 507-526 Van Dijk, J., (2006) The Network Society: Social Aspects of New Media, pp. 210-239. , 2nd ed., Sage Publications, London Van Dijk, J.A.G.M., Hacker, K., The digital divide as a complex and dynamic phenomenon (2003) The Information Society, 19 (4), pp. 315-326 Venkatesh, V., Thong, J.Y., Xu, X., Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology (2012) MIS Quarterly, 36 (1), pp. 157-178 Venkatesh, V., Morris, M.G., Davis, G.B., Davis, F.D., User acceptance of information technology: toward a unified view (2003) MIS Quarterly, 27 (3), pp. 425-478 Vicente Cuervo, M.R., López Menéndez, A.J., Métricas e Indicadores de la Sociedad de la Información: panorámica de la situación actual ( ) (2008) Estadística Española, 50 (168), pp. 273-320 Wang, Q., Yang, S., Liu, J., Study on users adoption of online group purchase in China: arevised UTAUT model (2012) Advances in Information Sciences and Service Sciences, 4 (17), pp. 504-513 Warschauer, M., Demistifyingthe digital divid (2003) Scientific American, 289 (2), p. 42 Weber, D.M., Kauffman, R.J., What drives global ICT adoption? Analysis and research directions (2011) Electronic Commerce Research and Applications, 10 (6), pp. 683-701 Wei, K.-K., Teo, H.-H., Chan, H.C., Tan, B.C.Y., Conceptualizing and testing a social cognitive model of the digital divide (2011) Information Systems Research, 22 (1), pp. 170-187 White, D.S., Gunasekaran, A., Shea, T.P., Ariguzo, G.C., Mapping the global digital divide (2011) International Journal of Business Information Systems, 7 (2), pp. 207-219 Williams, M.-D., Rana, N.-P., Dwivedi, Y.-K., The unified theory of acceptance and use of technology (UTAUT): a literature review (2015) Journal of Enterprise Information Management, 28 (3), pp. 433-488 Wong, Y.C., Ho, K.M., Chen, H., Gu, D., Zeng, Q., Digital divide challenges of children in low-income families: the case of Shanghai (2015) Journal of Technology in Human Services, 33 (1), pp. 53-71 Yoon, C., The effects of national culture values on consumer acceptance of e-commerce: online shoppers in China (2009) Information and Management, 46 (5), pp. 294-301 Zhu, D.H., Chang, Y.P., Luo, J.J., Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model (2015) Telematics and Informatics, 33 (1), pp. 8-16 Zhu, D.S., Lee, Z.C., O Neal, G.S., Chen, Y.H., Mr. Risk! Please trust me: trust antecedents that increase online consumer purchase intention (2011) Journal of Internet Banking and Commerce, 16 (3), pp. 1-23 Zwillenberg, P., Field, D., Dean, D., (2014) Greasing the Wheels of the Internet Economy, , Group, T.B.C., Boston, MA |
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Emerald Group Publishing Ltd. |
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Mercadeo |
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Facultad de Ciencias Económicas y Administrativas |
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Emerald Group Publishing Ltd. |
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International Journal of Social Economics |
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Universidad de Medellín |
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Repositorio Institucional Universidad de Medellin |
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repositorio@udem.edu.co |
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1814159224777736192 |
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20192020-04-29T14:53:36Z2020-04-29T14:53:36Z3068293http://hdl.handle.net/11407/566610.1108/IJSE-11-2018-0622Purpose: The purpose of this paper is to examine whether the digital divide has a moderating effect on the technological factors that affect the adoption of electronic commerce. Design/methodology/approach: This study proposes an exploratory empirical model that integrates the basic variables of e-commerce adoption through the use of the technology adoption model, making an extension with the facilitating conditions and the digital divide as a moderating variable. A digital survey was randomly distributed in Colombia, reaching a final sample of 745 electronic buyers. Findings: The explanatory result validates that the perception of the digital divide negatively moderates the influence of the variables related to internet technology on the use of e-commerce. Originality/value: This one of the first studies that analyzes the effect of the digital divide on the adoption of e-commerce. © 2019, Emerald Publishing Limited.engEmerald Group Publishing Ltd.MercadeoFacultad de Ciencias Económicas y Administrativashttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85075356294&doi=10.1108%2fIJSE-11-2018-0622&partnerID=40&md5=df061d157bd6891e76bd427b932f84a4461213871400Agudo Peregrina, Á.F., (2014) Análisis de Los Factores de Adopción de Comercio Electrónico En Segmentos de Consumidores Finales. Aplicación Al Caso Español, , Universidad Politecnica de Madrid, MadridAjzen, I., The theory of planned behavior (1991) Organizational Behavior and Human Decision Processes, 50 (2), pp. 179-211Al-Qeisi, K., Dennis, C., Hegazy, A., Abbad, M., How viable is the UTAUT model in a non-western context? (2015) International Business Research, 8 (2), pp. 204-219Al-Qeisi, K.I., Al-Abdallah, G.M., Internet banking adoption in Jordan: a behavioral approach (2013) International Journal of Marketing Studies, 5 (6), pp. 84-109Ba, S.P.A., Evidence of the effect of trust building technology in electronic (2002) MIS Quarterly, 26 (3), pp. 243-268Bandura, A., Self-efficacy: toward a unifying theory of behavioral change (1977) Psychological Review, 84 (2), pp. 191-215Billon, M., Lera-Lopez, F., Marco, R., Differences in digitalization levels: a multivariate analysis studying the global digital divide (2010) Review of World Economics, 146 (1), pp. 39-73Capece, G., Calabrese, A., Di Pillo, F., Costa, R., Crisciotti, V., The impact of national culture on e-commerce acceptance: the Italian case (2013) Knowledge and Process Management, 20 (2), pp. 102-112Castañeda, J.A., Frías, D.M., Rodríguez, M.A., Antecedents of internet acceptance and use as an information source by tourists (2009) Online Information Review, 33 (3), pp. 548-567Çelik, H.E., Yilmaz, V., Extending the technology acceptance model for adoption of E-shopping by consumers in Turkey (2011) Journal of Electronic Commerce Research, 12 (2), pp. 152-164Chang, Y.P., Zhu, D.H., Understanding social Networking Sites adoption in China: a comparison of pre-adoption and post-adoption (2011) Computers in Human Behavior, 27 (5), pp. 1840-1848Chen, W., Wellman, B., The global digital divide within and between countries (2004) IT & Society, 1 (7), pp. 39-45Chinn, M.D., Fairlie, R.W., The determinants of the global digital divide: a cross-country analysis of computer and internet penetration (2006) Oxford Economic Papers, 59 (1), pp. 16-44Chiu, C.-M., Chang, C.-C., Cheng, H.-L., Fang, Y.-H., Determinants of customer repurchase intention in online shopping (2009) Online Information Review, 33 (4), pp. 761-784Chiu, C.M., Wang, E.T.G., Fang, Y.H., Huang, H.Y., Understanding customers repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk (2014) Information Systems Journal, 24 (1), pp. 85-114Churchill, G.A., Iacobucci, D., Marketing research: methodological foundations (2004) Structural Equation Modeling, p. 424. , http://books.google.com/books?id=AESy0VZNv98C&pgis=1, p., 8th ed., Cengage South-Western, Cincinnati, OHCorrocher, N., Raineri, A., The evolution of the digital divide across developing countries: theoretical issues and empirical investigation (2013) Digital Literacy: Concepts, Methodologies, Tools, and Applications, pp. 1554-1570. , Chapter 82Davis, F.D., Perceived usefulness, perceived ease of use, and user acceptance of information technology (1989) MIS Quarterly, 13 (3), pp. 319-339Davis, F.D., User acceptance of information technology: system characteristics, user perceptions and behavioral impacts (1993) International Journal of Man-Machine Studies, 38 (3), pp. 475-487Davis, F.D., Bagozzi, R.P., Warshaw, P.R., Extrinsic and intrinsic motivation to use computers in the workplace FRED D. DAVIS (1992) Business, 22, pp. 1111-1132Delafrooz, N., Paim, L., Khatibi, A., Understanding consumer s internet purchase intention in Malaysia (2011) African Journal of Business Management, 5 (3), pp. 2837-2846Dewan, S., Riggins, F.J., The digital divide: current and future research directions (2005) Journal of the Association for Information Systems, 6 (12), pp. 298-337Escobar-Rodríguez, T., Carvajal-Trujillo, E., Online purchasing tickets for low cost carriers: an application of the unified theory of acceptance and use of technology (UTAUT) model (2014) Tourism Management, 43 (1), pp. 70-88Fornell, C., Larcker, D.F., Evaluating structural equation models with unobservable variables and measurement error (1981) Journal of Marketing Research, 18 (1), pp. 39-50Garín Muñoz, T., Pérez Amaral, T., Factores determinantes del comercio electrónico en España (2011) Boletín Económico de ICE, 30 (16), pp. 51-65Gefen, D., Straub, D.W., Boudreau, M.-C., Structural equation modeling and regression: guidelines for research practice (2000) Communications of the Association for Information Systems, 4 (4), pp. 2-76George, D., Mallery, P., (2003) SPSS for Windows Step by Step: A Simple Guide and Reference. 11.0 Update, , 4th ed., BrJHaematol, Allyn & Bacon, Boston, MAGhobadi, S., Ghobadi, Z., Digital divide and interrelated access gaps: a cognitive investigation (2013) Proceedings of the 21st European Conference on Information Systems, pp. 1-13Hair, J.F.J., Hult, G.T.M., Ringle, C., Sarstedt, M., (2014) A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Long Range Planning, , https://doi.org/10.1016/j.lrp.2013.01.002, Sage, Thousand Oaks, CAHenseler, J., Chin, W., A comparison of approaches for the analysis of interaction effects between latent variables using partial least squares path modeling (2010) Structural Equation Modeling: A Multidisciplinary Journal, 17 (1), pp. 82-109Henseler, J., Ringle, C.M., Sarstedt, M., A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014) Journal of the Academy of Marketing Science, 43 (1), pp. 115-135Hilbert, M., The bad news is that the digital access divide is here to stay: Domestically installed bandwidths among 172 countries for 1986-2014 (2016) Telecommunications Policy, 40 (6), pp. 1-23Karahanna, E., Gefen et aIJTrust and TAM in online shopping (2003) MIS Quarterly, 27 (1), pp. 51-90Kim, H., Kim, T., (Terry), Shin, S.W., Modeling roles of subjective norms and eTrust in customers acceptance of airline B2C eCommerce websites (2009) Tourism Management, 30 (2), pp. 266-277Kiwanuka, A., Acceptance process: the missing link between UTAUT and diffusion of innovation theory (2015) American Journal of Information Systems, 3 (2), pp. 40-44Landau, L., (2012) Estado de La Banda Ancha En América Latina y El Caribe, 2012, , http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:No+Title#0, Informe Del Obervatorio Regional de Banda Ancha (ORBA), Zhurnal 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