Learning based on educational games: Case University in Colombia [Aprendizaje basado en juegos formativos: Caso Universidad en Colombia]

New generations require a more dynamic learning process, that's why high education institutions have begun to articulate new pedagogical tools in the different areas of knowledge. The objective of this article is to design and educational game to support the learning process of the areas relate...

Full description

Autores:
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad de Medellín
Repositorio:
Repositorio UDEM
Idioma:
spa
OAI Identifier:
oai:repository.udem.edu.co:11407/5657
Acceso en línea:
http://hdl.handle.net/11407/5657
Palabra clave:
Educational games
Learning methods
Management audit
Marketing
Rights
License
http://purl.org/coar/access_right/c_16ec
id REPOUDEM2_bf54b0cd6d710fda6b54745d894e797c
oai_identifier_str oai:repository.udem.edu.co:11407/5657
network_acronym_str REPOUDEM2
network_name_str Repositorio UDEM
repository_id_str
dc.title.none.fl_str_mv Learning based on educational games: Case University in Colombia [Aprendizaje basado en juegos formativos: Caso Universidad en Colombia]
title Learning based on educational games: Case University in Colombia [Aprendizaje basado en juegos formativos: Caso Universidad en Colombia]
spellingShingle Learning based on educational games: Case University in Colombia [Aprendizaje basado en juegos formativos: Caso Universidad en Colombia]
Educational games
Learning methods
Management audit
Marketing
title_short Learning based on educational games: Case University in Colombia [Aprendizaje basado en juegos formativos: Caso Universidad en Colombia]
title_full Learning based on educational games: Case University in Colombia [Aprendizaje basado en juegos formativos: Caso Universidad en Colombia]
title_fullStr Learning based on educational games: Case University in Colombia [Aprendizaje basado en juegos formativos: Caso Universidad en Colombia]
title_full_unstemmed Learning based on educational games: Case University in Colombia [Aprendizaje basado en juegos formativos: Caso Universidad en Colombia]
title_sort Learning based on educational games: Case University in Colombia [Aprendizaje basado en juegos formativos: Caso Universidad en Colombia]
dc.subject.none.fl_str_mv Educational games
Learning methods
Management audit
Marketing
topic Educational games
Learning methods
Management audit
Marketing
description New generations require a more dynamic learning process, that's why high education institutions have begun to articulate new pedagogical tools in the different areas of knowledge. The objective of this article is to design and educational game to support the learning process of the areas related to marketing inside the micro-curriculum of a Colombian University. To accomplish this aim, a literature review was carried out and a pilot test was applied to pre-grade students. The results show that this type of games require of a mode interactive design in terms of complexity and competitiveness. Finally shows that this type of games improved knowledge in the simple tested. © 2019 Revista Electrónica de Investigación Educativa.
publishDate 2019
dc.date.accessioned.none.fl_str_mv 2020-04-29T14:53:35Z
dc.date.available.none.fl_str_mv 2020-04-29T14:53:35Z
dc.date.none.fl_str_mv 2019
dc.type.eng.fl_str_mv Article
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/article
dc.identifier.issn.none.fl_str_mv 16074041
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/11407/5657
dc.identifier.doi.none.fl_str_mv 10.24320/redie.2019.21.e12.2024
identifier_str_mv 16074041
10.24320/redie.2019.21.e12.2024
url http://hdl.handle.net/11407/5657
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.isversionof.none.fl_str_mv https://www.scopus.com/inward/record.uri?eid=2-s2.0-85073713116&doi=10.24320%2fredie.2019.21.e12.2024&partnerID=40&md5=c53e137c00983907fa2b235073b9369c
dc.relation.citationvolume.none.fl_str_mv 21
dc.relation.citationissue.none.fl_str_mv 1
dc.relation.references.none.fl_str_mv "Barwise, P., Farley, J.U., Marketing metrics: status of six metrics in five countries (2004) European Management Journal, 22 (3), pp. 257-262
Braghirolli, L., Ribeiro, J.L., Weise, A.D., Pizzolato, M., Benefits of educational games as an introductory activity in industrial engineering education (2016) Computers in Human Behavior, 58, pp. 315-324
Brennan, R., Vos, L., Effects of participation in a simulation game on marketing students' numeracy and financial skills (2013) Journal of Marketing Education, 35 (3), pp. 259-270
Brownlie, D.T., The marketing audit: a metrology and explanation (1993) Marketing Intelligence and Planning, 11 (1), pp. 4-12
Craciun, G., Corrigan, H., An Integrative experiential learning project in the undergraduate branding course: creating a marketing department brochure (2009) Journal of Marketing Education, 32 (2), pp. 116-127
Cronin, J., McCarthy, M., Marketing ""gamer foods""?.: qualitative insights into responsible strategy development (2012) Journal of Food Products Marketing, 18 (3), pp. 163-185
Dávila, G., Velásquez, Á., Evaluación de la aplicación de juegos colaborativos: ""Devorón"" y ""Temporal"" (2007) Revista Electrónica de Investigación Educativa, 9 (2), pp. 1-20. , https://redie.uabc.mx/redie/article/view/164/283
Faria, A.J., Hutchinson, D., Wellington, W.J., Gold, S., Developments in business gaming?.: a review of the past 40 years (2009) Simulation and Gaming, 40 (4), pp. 464-487
Forrester, J.W., Advertising: a problem in industrial dynamics (1959) Harvard Business Review, 37 (2), pp. 100-110
Kotler, P., Gregor, W., Rodgers, W., The marketing audit comes of age (1989) MITSloan Management Review, 18 (2), pp. 25-43. , https://sloanreview.mit.edu/article/the-marketing-audit-comes-ofage/
Lane, D.C., On a resurgence of management simulations and games (1995) The Journal of the Operational Research Society, 46 (5), pp. 604-625
Lewis, M.A., Maylor, H.R., Game playing and operations management education (2007) International Journal of Production Economics, 105 (1), pp. 134-149
Mahboubian, M., Educational aspects of business simulation softwares (2010) Procedia-Social and Behavioral Sciences, 2 (2), pp. 5403-5407
March, J., The business firm a political coalition (1962) The Journal of Politics, 24 (4), pp. 662-678
McRaith, J.F., Goeldner, C.R., A survey of marketing games (1962) Journal of Marketing, 26 (3), pp. 69-72
Mokwa, M.P., The strategis marketing audit: an adoption/utilization perspect (1986) Journal of Business Strategy, 6 (4), pp. 88-95
Montes, D.A., Suárez, C.I., La formación docente universitaria: claves formativas de universidades españolas (2016) Revista Electrónica de Investigación Educativa, 18 (3), pp. 53-61. , http://redie.uabc.mx/redie/article/view/996
Osés, R.M., Duarte, E., Pinto, M.L., Juegos cooperativos: efectos en el comportamiento asertivo en niños de 6o grado de escuelas públicas (2016) Revista Electrónica de Investigación Educativa, 18 (3), pp. 176-186. , http://redie.uabc.mx/redie/article/view/886
Payne, N.J., Campbell, C., Bal, A.S., Piercy, N., Placing a hand in the fire: assessing the impact of a YouTube experiential learning project on viral marketing knowledge acquisition (2011) Journal of Marketing Education, 33 (2), pp. 204-216
Prieto, R., López, J.R., Medina-Medina, N., Paderewski, P., Gutiérrez-Vela, F.L., Design methodology foreducational games based on graphical notations: designing Urano (2017) Entertainment Computing, 18, pp. 1-14
Qian, M., Clark, K.R., Game-based learning and 21st century skills: a review of recent research (2016) Computers in Human Behavior, 63, pp. 50-58
Radulescu, V., Cetina, I., customer analysis, defining component of marketing audit (2012) Procedia-Social and Behavioral Sciences, 62, pp. 308-312
Russell-Bennett, R., Leo, C., Rundle-Thiele, S., Drennan, J., A hierarchy-of-effects approach to designing a social marketing game (2016) Journal of Nonprofit and Public Sector Marketing, 28 (2), pp. 105-128
Sampaio, C.H., Simões, C., Perin, M.G., Almeida, A., Marketing metrics: insights from brazilian managers (2011) Industrial Marketing Management, 40 (1), pp. 8-16
Shycon, H.N., Maffei, R.B., Simulation tool for better distribution (1960) Harvard Business Review, 38 (6), pp. 65-75
Titus, P.A., Petroshius, S.M., Bringing Consumer behavior to the workbench: an experiential approach (1993) Journal of Marketing Education, 15 (1), pp. 20-30
Van der Zee, D.J., Holkenborg, B., Robinson, S., Conceptual modeling for simulation-based serious gaming (2012) Decision Support Systems, 54 (1), pp. 33-45
Vos, L., Simulation games in business and marketing education: How educators assess student learning from simulations (2015) The International Journal of Management Education, 13 (1), pp. 57-74
Vos, L., Brennan, R., Marketing simulation games: student and lecturer perspectives (2010) Marketing Intelligence and Planning, 28 (7), pp. 882-897
Waiyakoon, S., Khlaisang, J., Koraneekij, P., Development of an instructional learning object design model for tablets using game-based learning with scaffolding to enhance mathematical concepts for mathematic learning disability students (2015) Procedia-Social and Behavioral Sciences, 174, pp. 1489-1496
Wiese, N.M., Sherman, D.J., Integrating marketing and environmental studies through an interdisciplinary, experiential, service-learning approach (2010) Journal of Marketing Education, 33 (1), pp. 41-56
Xu, F., Buhalis, D., Weber, J., Serious games and the gamification of tourism (2017) Tourism Management, 60 (C), pp. 244-256"
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_16ec
rights_invalid_str_mv http://purl.org/coar/access_right/c_16ec
dc.publisher.none.fl_str_mv Universidad Autonoma de Baja California
dc.publisher.program.none.fl_str_mv Negocios Internacionales;Administración de Empresas Turísticas
dc.publisher.faculty.none.fl_str_mv Facultad de Ciencias Económicas y Administrativas
publisher.none.fl_str_mv Universidad Autonoma de Baja California
dc.source.none.fl_str_mv Revista Electronica de Investigacion Educativa
institution Universidad de Medellín
repository.name.fl_str_mv Repositorio Institucional Universidad de Medellin
repository.mail.fl_str_mv repositorio@udem.edu.co
_version_ 1814159123915210752
spelling 20192020-04-29T14:53:35Z2020-04-29T14:53:35Z16074041http://hdl.handle.net/11407/565710.24320/redie.2019.21.e12.2024New generations require a more dynamic learning process, that's why high education institutions have begun to articulate new pedagogical tools in the different areas of knowledge. The objective of this article is to design and educational game to support the learning process of the areas related to marketing inside the micro-curriculum of a Colombian University. To accomplish this aim, a literature review was carried out and a pilot test was applied to pre-grade students. The results show that this type of games require of a mode interactive design in terms of complexity and competitiveness. Finally shows that this type of games improved knowledge in the simple tested. © 2019 Revista Electrónica de Investigación Educativa.spaUniversidad Autonoma de Baja CaliforniaNegocios Internacionales;Administración de Empresas TurísticasFacultad de Ciencias Económicas y Administrativashttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85073713116&doi=10.24320%2fredie.2019.21.e12.2024&partnerID=40&md5=c53e137c00983907fa2b235073b9369c211"Barwise, P., Farley, J.U., Marketing metrics: status of six metrics in five countries (2004) European Management Journal, 22 (3), pp. 257-262Braghirolli, L., Ribeiro, J.L., Weise, A.D., Pizzolato, M., Benefits of educational games as an introductory activity in industrial engineering education (2016) Computers in Human Behavior, 58, pp. 315-324Brennan, R., Vos, L., Effects of participation in a simulation game on marketing students' numeracy and financial skills (2013) Journal of Marketing Education, 35 (3), pp. 259-270Brownlie, D.T., The marketing audit: a metrology and explanation (1993) Marketing Intelligence and Planning, 11 (1), pp. 4-12Craciun, G., Corrigan, H., An Integrative experiential learning project in the undergraduate branding course: creating a marketing department brochure (2009) Journal of Marketing Education, 32 (2), pp. 116-127Cronin, J., McCarthy, M., Marketing ""gamer foods""?.: qualitative insights into responsible strategy development (2012) Journal of Food Products Marketing, 18 (3), pp. 163-185Dávila, G., Velásquez, Á., Evaluación de la aplicación de juegos colaborativos: ""Devorón"" y ""Temporal"" (2007) Revista Electrónica de Investigación Educativa, 9 (2), pp. 1-20. , https://redie.uabc.mx/redie/article/view/164/283Faria, A.J., Hutchinson, D., Wellington, W.J., Gold, S., Developments in business gaming?.: a review of the past 40 years (2009) Simulation and Gaming, 40 (4), pp. 464-487Forrester, J.W., Advertising: a problem in industrial dynamics (1959) Harvard Business Review, 37 (2), pp. 100-110Kotler, P., Gregor, W., Rodgers, W., The marketing audit comes of age (1989) MITSloan Management Review, 18 (2), pp. 25-43. , https://sloanreview.mit.edu/article/the-marketing-audit-comes-ofage/Lane, D.C., On a resurgence of management simulations and games (1995) The Journal of the Operational Research Society, 46 (5), pp. 604-625Lewis, M.A., Maylor, H.R., Game playing and operations management education (2007) International Journal of Production Economics, 105 (1), pp. 134-149Mahboubian, M., Educational aspects of business simulation softwares (2010) Procedia-Social and Behavioral Sciences, 2 (2), pp. 5403-5407March, J., The business firm a political coalition (1962) The Journal of Politics, 24 (4), pp. 662-678McRaith, J.F., Goeldner, C.R., A survey of marketing games (1962) Journal of Marketing, 26 (3), pp. 69-72Mokwa, M.P., The strategis marketing audit: an adoption/utilization perspect (1986) Journal of Business Strategy, 6 (4), pp. 88-95Montes, D.A., Suárez, C.I., La formación docente universitaria: claves formativas de universidades españolas (2016) Revista Electrónica de Investigación Educativa, 18 (3), pp. 53-61. , http://redie.uabc.mx/redie/article/view/996Osés, R.M., Duarte, E., Pinto, M.L., Juegos cooperativos: efectos en el comportamiento asertivo en niños de 6o grado de escuelas públicas (2016) Revista Electrónica de Investigación Educativa, 18 (3), pp. 176-186. , http://redie.uabc.mx/redie/article/view/886Payne, N.J., Campbell, C., Bal, A.S., Piercy, N., Placing a hand in the fire: assessing the impact of a YouTube experiential learning project on viral marketing knowledge acquisition (2011) Journal of Marketing Education, 33 (2), pp. 204-216Prieto, R., López, J.R., Medina-Medina, N., Paderewski, P., Gutiérrez-Vela, F.L., Design methodology foreducational games based on graphical notations: designing Urano (2017) Entertainment Computing, 18, pp. 1-14Qian, M., Clark, K.R., Game-based learning and 21st century skills: a review of recent research (2016) Computers in Human Behavior, 63, pp. 50-58Radulescu, V., Cetina, I., customer analysis, defining component of marketing audit (2012) Procedia-Social and Behavioral Sciences, 62, pp. 308-312Russell-Bennett, R., Leo, C., Rundle-Thiele, S., Drennan, J., A hierarchy-of-effects approach to designing a social marketing game (2016) Journal of Nonprofit and Public Sector Marketing, 28 (2), pp. 105-128Sampaio, C.H., Simões, C., Perin, M.G., Almeida, A., Marketing metrics: insights from brazilian managers (2011) Industrial Marketing Management, 40 (1), pp. 8-16Shycon, H.N., Maffei, R.B., Simulation tool for better distribution (1960) Harvard Business Review, 38 (6), pp. 65-75Titus, P.A., Petroshius, S.M., Bringing Consumer behavior to the workbench: an experiential approach (1993) Journal of Marketing Education, 15 (1), pp. 20-30Van der Zee, D.J., Holkenborg, B., Robinson, S., Conceptual modeling for simulation-based serious gaming (2012) Decision Support Systems, 54 (1), pp. 33-45Vos, L., Simulation games in business and marketing education: How educators assess student learning from simulations (2015) The International Journal of Management Education, 13 (1), pp. 57-74Vos, L., Brennan, R., Marketing simulation games: student and lecturer perspectives (2010) Marketing Intelligence and Planning, 28 (7), pp. 882-897Waiyakoon, S., Khlaisang, J., Koraneekij, P., Development of an instructional learning object design model for tablets using game-based learning with scaffolding to enhance mathematical concepts for mathematic learning disability students (2015) Procedia-Social and Behavioral Sciences, 174, pp. 1489-1496Wiese, N.M., Sherman, D.J., Integrating marketing and environmental studies through an interdisciplinary, experiential, service-learning approach (2010) Journal of Marketing Education, 33 (1), pp. 41-56Xu, F., Buhalis, D., Weber, J., Serious games and the gamification of tourism (2017) Tourism Management, 60 (C), pp. 244-256"Revista Electronica de Investigacion EducativaEducational gamesLearning methodsManagement auditMarketingLearning based on educational games: Case University in Colombia [Aprendizaje basado en juegos formativos: Caso Universidad en Colombia]Articleinfo:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Vélez, O.A., Universidad de Medellín, Colombia; López, S.M.P., Universidad de Medellín, Colombia; Fernández, Y.L.H., Universidad de Medellín, Colombia; Rendón, P.A.O., Institución Universitaria ESUMER, Colombia; Martínez, L.F.G., Universidad de Medellín, Colombiahttp://purl.org/coar/access_right/c_16ecVélez O.A.López S.M.P.Fernández Y.L.H.Rendón P.A.O.Martínez L.F.G.11407/5657oai:repository.udem.edu.co:11407/56572020-05-27 15:56:17.112Repositorio Institucional Universidad de Medellinrepositorio@udem.edu.co

Publicaciones similares