Twitter formation of like-minded and dissimilar political communities during the 2015 mayoral campaign in Manizales

In the field of political communication, social networks have become an indispensable tool for election campaigns in recent years. In addition to opening communication and dialogue channels that are not available in other media and public spaces, these platforms promote the emergence of online commu...

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Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad de Medellín
Repositorio:
Repositorio UDEM
Idioma:
spa
eng
OAI Identifier:
oai:repository.udem.edu.co:11407/5415
Acceso en línea:
http://hdl.handle.net/11407/5415
https://doi.org/10.22395/angr.v17n34a6
Palabra clave:
Public sphere
Political communication
Twitter
Interaction
Polarization
Fragmentation
Political Communities
Democracy
Esfera pública
Comunicação política
Twitter
Interação
Polarização
Fragmentação
Comunidades Políticas
Democracia
Esfera pública
Comunicación política
Twitter
Interacción
Polarización
Fragmentación
Comunidades Políticas
Democracia
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dc.title.eng.fl_str_mv Twitter formation of like-minded and dissimilar political communities during the 2015 mayoral campaign in Manizales
dc.title.por.fl_str_mv Formação de comunidades políticas afins e dissímeis no Twitter durante a campanha eleitoral à prefeitura de Manizales em 2015
dc.title.spa.fl_str_mv Formación de comunidades políticas afines y disímiles en Twitter durante la campaña electoral a la alcaldía de Manizales en 2015
title Twitter formation of like-minded and dissimilar political communities during the 2015 mayoral campaign in Manizales
spellingShingle Twitter formation of like-minded and dissimilar political communities during the 2015 mayoral campaign in Manizales
Public sphere
Political communication
Twitter
Interaction
Polarization
Fragmentation
Political Communities
Democracy
Esfera pública
Comunicação política
Twitter
Interação
Polarização
Fragmentação
Comunidades Políticas
Democracia
Esfera pública
Comunicación política
Twitter
Interacción
Polarización
Fragmentación
Comunidades Políticas
Democracia
title_short Twitter formation of like-minded and dissimilar political communities during the 2015 mayoral campaign in Manizales
title_full Twitter formation of like-minded and dissimilar political communities during the 2015 mayoral campaign in Manizales
title_fullStr Twitter formation of like-minded and dissimilar political communities during the 2015 mayoral campaign in Manizales
title_full_unstemmed Twitter formation of like-minded and dissimilar political communities during the 2015 mayoral campaign in Manizales
title_sort Twitter formation of like-minded and dissimilar political communities during the 2015 mayoral campaign in Manizales
dc.contributor.affiliation.none.fl_str_mv López Londoño, Luis Miguel; Universidad de Manizales
dc.subject.eng.fl_str_mv Public sphere
Political communication
Twitter
Interaction
Polarization
Fragmentation
Political Communities
Democracy
topic Public sphere
Political communication
Twitter
Interaction
Polarization
Fragmentation
Political Communities
Democracy
Esfera pública
Comunicação política
Twitter
Interação
Polarização
Fragmentação
Comunidades Políticas
Democracia
Esfera pública
Comunicación política
Twitter
Interacción
Polarización
Fragmentación
Comunidades Políticas
Democracia
dc.subject.por.fl_str_mv Esfera pública
Comunicação política
Twitter
Interação
Polarização
Fragmentação
Comunidades Políticas
Democracia
dc.subject.spa.fl_str_mv Esfera pública
Comunicación política
Twitter
Interacción
Polarización
Fragmentación
Comunidades Políticas
Democracia
description In the field of political communication, social networks have become an indispensable tool for election campaigns in recent years. In addition to opening communication and dialogue channels that are not available in other media and public spaces, these platforms promote the emergence of online communities that spawn conversations and exchange of political opinions. However, democratic participation in the digital age can lead to overcome certain obstacles, but also to deepen them. A content analysis technique to the messages published during the last twenty-five days of the 2015 mayoral campaign in the official Twitter accounts of the four candidates for Manizales Mayor’s Office, aimed at establishing if the followers of these accounts confronted their points of view with dissimilar perspectives, or if they expressed them only to users who were politically sympathetic to them. The results show a pivotal difference between the two accounts with the greatest participation of citizens regarding the formation of political communities: only one of facilitates the meeting between politically opposed voices, but they appeal to grievance, hostility and disqualification of the other as someone who has an opinion. Nevertheless, the dynamics of both accounts raise the same consequence: The fragmentation of the public sphere, the polarization and the dissolution of the essence of deliberative democracy.
publishDate 2019
dc.date.accessioned.none.fl_str_mv 2019-10-04T18:45:23Z
dc.date.available.none.fl_str_mv 2019-10-04T18:45:23Z
dc.date.none.fl_str_mv 2019-06-14
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/article
dc.identifier.issn.none.fl_str_mv 1692-2522
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/11407/5415
dc.identifier.doi.none.fl_str_mv https://doi.org/10.22395/angr.v17n34a6
dc.identifier.eissn.none.fl_str_mv 2248-4086
dc.identifier.reponame.spa.fl_str_mv reponame:Repositorio Institucional Universidad de Medellín
dc.identifier.instname.spa.fl_str_mv instname:Universidad de Medellín
identifier_str_mv 1692-2522
2248-4086
reponame:Repositorio Institucional Universidad de Medellín
instname:Universidad de Medellín
url http://hdl.handle.net/11407/5415
https://doi.org/10.22395/angr.v17n34a6
dc.language.iso.none.fl_str_mv spa
eng
language spa
eng
dc.relation.none.fl_str_mv https://revistas.udem.edu.co/index.php/anagramas/article/view/2112
dc.relation.ispartof.none.fl_str_mv Anagramas Rumbos y Sentidos de la Comunicación
dc.relation.ispartofseries.none.fl_str_mv Anagramas Rumbos y Sentidos de la Comunicación, Universidad de Medellín; Vol. 17, Núm. 34 (2019)
dc.relation.haspart.none.fl_str_mv Anagramas Rumbos y Sentidos de la Comunicación Vol. 17, Núm. 34 enero-junio 2019
dc.relation.citationvolume.none.fl_str_mv 17
dc.relation.citationissue.none.fl_str_mv 34
dc.relation.citationstartpage.none.fl_str_mv 115
dc.relation.citationendpage.none.fl_str_mv 134
dc.relation.references.none.fl_str_mv Aparaschivei, P. (2011). The use of Nueva media in electoral campaigns: Analysis on the use of blogs, Facebook, Twitter and YouTube in the 2009 Romanian presidential campaign. Journal of Media Research, 4(2), 39-60.
Barredo, D., Arcila, C., y Arroyave, J. (2015). Influence of Social Networks in the Decision to Vote: An Exploratory Survey on the Ecuadorian Electorate. International Journal of E-Politics, 6(4), 15-34. doi: 10.4018/IJEP.2015100102
Blumler, J. y Gurevitch, M. (2001). The New Media and Our Political Communication Discontents: Democratizing Cyberspace. Information, Communication y Society 4(1), 1-13. doi: 10.1080/713768514
Bode, L., Hanna, A., Yang, J., y Shah, D. (2015). Candidate networks, citizen clusters, and political expression: Strategic Hashtag use in the 2010 midterms. The Annals of the American Academy of Political and Social Science, 659(1), 149–165. doi:10.1177/0002716214563923
Borondo, J., Morales, A., Losada, J. y Benito, R. (2012). Characterizing and modeling an electoral campaign in the context of Twitter: 2011 Spanish Presidential election as a case study. Chaos, 22(2). doi:10.1063/1.4729139
Castells, M. (2009). Comunicación y poder. Madrid: Alianza.
Cifuentes, C. y Pino, J. (2018). Conmigo o contra mí: análisis de la concordancia y estrategias temáticas del Centro Democrático en Twitter. Palabra Clave, 21(3), 885-916. doi: 10.5294/pacla.2018.21.3.10
Conover, M., Gonçalves, B., Flammini, A., y Menczer, F. (2012). Partisan asymmetries in online political activity. EPJ Data Science, 1(1), 1–19. doi:10.1140/epjds6
Dahlberg, L. (2007). Rethinking the fragmentation of the cyberpublic: from consensus to contestation. Nueva Media y Society, 9(5), 827–847. doi: 10.1177/1461444807081228
Dahlberg, L. (2007). The Internet, deliberative democracy, and power: Radicalizing the public sphere. International Journal of Media and Cultural Politics, 3(1), 47-64. doi: 10.1386/macp.3.1.47/1
Dahlgren, P. (2005). The Internet, Public Spheres, and Political Communication: Dispersion and Deliberation. Political Communication, 22(2), 147-162. doi: 0.1080/10584600590933160
Eveland, W. y Hively, M. (2009). Political discussion frequency, network size, and “heterogeneity” of discussion as predictors of political knowledge and participation. Journal of Communication, 59(2), 205–224. doi:10.1111/j.1460-2466.2009.0141
Feller, A., Kuhnert, M., Sprenger, T. y Welpe, I. (2011). Divided they tweet: The network structure of political microbloggers and discussion topics. En N. Nicolov, J. G. Shanahan, L. Adamic, R. Baeza-Yates y S. Counts (Eds.), ICWSM 2011: Proceedings of the 5th International AAAI Conference on Weblogs and Social Media (pp. 474–477). Menlo Park: Association for the Advancement of Artificial Intelligence (AAAI). Recuperado de https://www.aaai.org/ocs/index.php/ICWSM/ICWSM11/paper/view/2759
Fredland, L., Hove, T. y Rojas, H. (2006). The networked public sphere. Javnost-The Public, 13(4), 5-26. doi: 10.1080/13183222.2006.11008922
García-Perdomo, V. (2017). Between peace and hate: Framing the 2014 Colombian presidential election on Twitter. Cuadernos.info, 41, 57-70. https://doi.org/10.7764/cdi.41.1241
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spelling 2019-06-142019-10-04T18:45:23Z2019-10-04T18:45:23Z1692-2522http://hdl.handle.net/11407/5415https://doi.org/10.22395/angr.v17n34a62248-4086reponame:Repositorio Institucional Universidad de Medellíninstname:Universidad de MedellínIn the field of political communication, social networks have become an indispensable tool for election campaigns in recent years. In addition to opening communication and dialogue channels that are not available in other media and public spaces, these platforms promote the emergence of online communities that spawn conversations and exchange of political opinions. However, democratic participation in the digital age can lead to overcome certain obstacles, but also to deepen them. A content analysis technique to the messages published during the last twenty-five days of the 2015 mayoral campaign in the official Twitter accounts of the four candidates for Manizales Mayor’s Office, aimed at establishing if the followers of these accounts confronted their points of view with dissimilar perspectives, or if they expressed them only to users who were politically sympathetic to them. The results show a pivotal difference between the two accounts with the greatest participation of citizens regarding the formation of political communities: only one of facilitates the meeting between politically opposed voices, but they appeal to grievance, hostility and disqualification of the other as someone who has an opinion. Nevertheless, the dynamics of both accounts raise the same consequence: The fragmentation of the public sphere, the polarization and the dissolution of the essence of deliberative democracy.No campo da comunicação política, as redes sociais se converteram, nos últimos anos, em uma ferramenta indispensável nas campanhas eleitorais. Além de abrir canais de comunicação e diálogo indisponíveis em outros espaços midiáticos e públicos, essas plataformas promovem o surgimento de comunidades on-line que geram conversas e intercâmbio de opiniões políticas. No entanto, a participação democrática na era digital pode supor a superação de certos obstáculos, mas também seu aprofundamento. Esta pesquisa aplicou uma análise de conteúdo às mensagens publicadas durante os últimos 25 dias de campanha nas contas oficiais do Twitter dos quatro aspirantes à prefeitura de Manizales em 2015, com o objetivo de determinar se os seguidores desses perfis confrontaram seus pontos de vista com perspectivas dissímeis ou se os expressaram unicamente diante dos usuários politicamente afins. Os resultados apontam para uma diferença central entre as duas contas com maior participação dos cidadãos com respeito à formação de comunidades políticas: o encontro de vozes politicamente opostas é propiciado somente em uma, mas são vozes que apelam à queixa, à hostilidade e à desqualificação do outro como legítimo portador de uma opinião. Mas as dinâmicas das duas contam apresentam uma mesma consequência: a fragmentação da esfera pública, a polarização e a dissolução da essência da democracia deliberativa.En el campo de la comunicación política, las redes sociales se han convertido en los últimos años en una herramienta indispensable en las campañas electorales. Además de abrir canales de comunicación y diálogo no disponibles en otros espacios mediáticos y públicos, estas plataformas promueven el surgimiento de comunidades en línea que generan conversaciones e intercambio de opiniones políticas. Sin embargo, la participación democrática en la era digital puede suponer la superación de ciertos obstáculos, pero también su profundización. Esta investigación aplicó un análisis de contenido a los mensajes publicados durante los últimos veinticinco días de campaña en las cuentas oficiales de Twitter de los cuatro aspirantes a la alcaldía de Manizales de 2015, con el objetivo de determinar si los seguidores de estas cuentas confrontaron sus puntos de vista con perspectivas disímiles o si los expresaron únicamente frente a usuarios políticamente afines. Los resultados hablan de una diferencia central entre las dos cuentas con mayor participación de los ciudadanos en cuanto a la formación de comunidades políticas: en solo una se propicia el encuentro entre voces políticamente opuestas, pero son voces que apelan al agravio, a la hostilidad y a la descalificación del otro como legítimo portador de una opinión. Pero las dinámicas de las dos cuentas plantean una misma consecuencia: la fragmentación de la esfera pública, la polarización y la disolución de la esencia de la democracia deliberativa.https://revistas.udem.edu.co/index.php/anagramas/article/view/2112application/pdfPDFp. 115-134ElectrónicospaengUniversidad de MedellínFacultad de Comunicaciónhttps://revistas.udem.edu.co/index.php/anagramas/article/view/2112Anagramas Rumbos y Sentidos de la ComunicaciónAnagramas Rumbos y Sentidos de la Comunicación, Universidad de Medellín; Vol. 17, Núm. 34 (2019)Anagramas Rumbos y Sentidos de la Comunicación Vol. 17, Núm. 34 enero-junio 20191734115134Aparaschivei, P. (2011). The use of Nueva media in electoral campaigns: Analysis on the use of blogs, Facebook, Twitter and YouTube in the 2009 Romanian presidential campaign. Journal of Media Research, 4(2), 39-60.Barredo, D., Arcila, C., y Arroyave, J. (2015). Influence of Social Networks in the Decision to Vote: An Exploratory Survey on the Ecuadorian Electorate. International Journal of E-Politics, 6(4), 15-34. doi: 10.4018/IJEP.2015100102Blumler, J. y Gurevitch, M. (2001). The New Media and Our Political Communication Discontents: Democratizing Cyberspace. Information, Communication y Society 4(1), 1-13. doi: 10.1080/713768514Bode, L., Hanna, A., Yang, J., y Shah, D. (2015). Candidate networks, citizen clusters, and political expression: Strategic Hashtag use in the 2010 midterms. The Annals of the American Academy of Political and Social Science, 659(1), 149–165. doi:10.1177/0002716214563923Borondo, J., Morales, A., Losada, J. y Benito, R. (2012). Characterizing and modeling an electoral campaign in the context of Twitter: 2011 Spanish Presidential election as a case study. Chaos, 22(2). doi:10.1063/1.4729139Castells, M. (2009). Comunicación y poder. Madrid: Alianza.Cifuentes, C. y Pino, J. (2018). Conmigo o contra mí: análisis de la concordancia y estrategias temáticas del Centro Democrático en Twitter. Palabra Clave, 21(3), 885-916. doi: 10.5294/pacla.2018.21.3.10Conover, M., Gonçalves, B., Flammini, A., y Menczer, F. (2012). Partisan asymmetries in online political activity. EPJ Data Science, 1(1), 1–19. doi:10.1140/epjds6Dahlberg, L. (2007). Rethinking the fragmentation of the cyberpublic: from consensus to contestation. Nueva Media y Society, 9(5), 827–847. doi: 10.1177/1461444807081228Dahlberg, L. (2007). The Internet, deliberative democracy, and power: Radicalizing the public sphere. International Journal of Media and Cultural Politics, 3(1), 47-64. doi: 10.1386/macp.3.1.47/1Dahlgren, P. (2005). The Internet, Public Spheres, and Political Communication: Dispersion and Deliberation. Political Communication, 22(2), 147-162. doi: 0.1080/10584600590933160Eveland, W. y Hively, M. (2009). Political discussion frequency, network size, and “heterogeneity” of discussion as predictors of political knowledge and participation. Journal of Communication, 59(2), 205–224. doi:10.1111/j.1460-2466.2009.0141Feller, A., Kuhnert, M., Sprenger, T. y Welpe, I. (2011). Divided they tweet: The network structure of political microbloggers and discussion topics. En N. Nicolov, J. G. Shanahan, L. Adamic, R. Baeza-Yates y S. Counts (Eds.), ICWSM 2011: Proceedings of the 5th International AAAI Conference on Weblogs and Social Media (pp. 474–477). Menlo Park: Association for the Advancement of Artificial Intelligence (AAAI). Recuperado de https://www.aaai.org/ocs/index.php/ICWSM/ICWSM11/paper/view/2759Fredland, L., Hove, T. y Rojas, H. (2006). The networked public sphere. Javnost-The Public, 13(4), 5-26. doi: 10.1080/13183222.2006.11008922García-Perdomo, V. (2017). Between peace and hate: Framing the 2014 Colombian presidential election on Twitter. 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Communication y Society, 27(1), 83-106.http://creativecommons.org/licenses/by-nc/4.0http://purl.org/coar/access_right/c_abf2Anagramas Rumbos y Sentidos de la Comunicación; Vol. 17 Núm. 34 (2019): Enero-Junio; 115-134Public spherePolitical communicationTwitterInteractionPolarizationFragmentationPolitical CommunitiesDemocracyEsfera públicaComunicação políticaTwitterInteraçãoPolarizaçãoFragmentaçãoComunidades PolíticasDemocraciaEsfera públicaComunicación políticaTwitterInteracciónPolarizaciónFragmentaciónComunidades PolíticasDemocraciaTwitter formation of like-minded and dissimilar political communities during the 2015 mayoral campaign in ManizalesFormação de comunidades políticas afins e dissímeis no Twitter durante a campanha eleitoral à prefeitura de Manizales em 2015Formación de comunidades políticas afines y disímiles en Twitter durante la campaña electoral a la alcaldía de Manizales en 2015López Londoño, Luis Miguel; Universidad de ManizalesLópez Londoño, Luis MiguelComunidad Universidad de MedellínLat: 06 15 00 N  degrees minutes  Lat: 6.2500  decimal degreesLong: 075 36 00 W  degrees minutes  Long: -75.6000  decimal degreesMedellíninfo:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_2df8fbb1ORIGINALAnagramas_339.pdfAnagramas_339.pdfArtículoapplication/pdf981502http://repository.udem.edu.co/bitstream/11407/5415/1/Anagramas_339.pdf0b274f457af51e932aa0cd6485d592c6MD51Anagramas_339_infografia_esp.pdfAnagramas_339_infografia_esp.pdfInfografía en españolapplication/pdf229337http://repository.udem.edu.co/bitstream/11407/5415/2/Anagramas_339_infografia_esp.pdf8d28df82cdd60f2b78fd5d0cb3feb692MD52Anagramas_339_infografia_ing.pdfAnagramas_339_infografia_ing.pdfInfografía en inglésapplication/pdf228926http://repository.udem.edu.co/bitstream/11407/5415/3/Anagramas_339_infografia_ing.pdf21b9c577812868e5537e691d5ef9fe16MD53THUMBNAILAnagramas_339.pdf.jpgAnagramas_339.pdf.jpgIM Thumbnailimage/jpeg9420http://repository.udem.edu.co/bitstream/11407/5415/4/Anagramas_339.pdf.jpg6e24ad3346493a2a818589988b9848daMD54Anagramas_339_infografia_esp.pdf.jpgAnagramas_339_infografia_esp.pdf.jpgIM Thumbnailimage/jpeg13575http://repository.udem.edu.co/bitstream/11407/5415/5/Anagramas_339_infografia_esp.pdf.jpg9c448ac8c33075e0ba6841b1d43bfc2dMD55Anagramas_339_infografia_ing.pdf.jpgAnagramas_339_infografia_ing.pdf.jpgIM Thumbnailimage/jpeg13445http://repository.udem.edu.co/bitstream/11407/5415/6/Anagramas_339_infografia_ing.pdf.jpg69294f56e095d9e14e692cf38cb7485eMD5611407/5415oai:repository.udem.edu.co:11407/54152019-11-13 23:00:28.037Repositorio Institucional Universidad de Medellinrepositorio@udem.edu.co