A comunicação no mundo do trabalho: Da racionalidade comunicativa à racionalidade do consumo

This article aims to demonstrate how the speechs known as being of the communication field are appropriated by the labor world as part of the strategy to build the consensus around the enterprise goals, establishing one approach of the citizen as consumer In this paper we analyze the importance of the communication in the labor world by means of the transformations that happened starting from the restructuration of the production processes and the use of information technologies. As well, through the analysis of the concept of communicative action and communicative reason that have being in the strategies of speech changing of the internal communication vehicles of the big corporations. This way, we want do demonstrate that the communicative rationality do not consider the social praxis in the understanding of the comunication.

• Fecha de publicación: 2004
• Institución: Universidad de Medellín
• Repositorio: Repositorio UDEM
• Idioma: por
• OAI Identifier: oai:repository.udem.edu.co:11407/1435
• Acceso en línea: http://revistas.udem.edu.co/index.php/anagramas/article/view/1253; http://hdl.handle.net/11407/1435
• Palabra clave: Work; communication; communicative action; Trabalho; Comunicação; Ação comunicativa
• License: http://creativecommons.org/licenses/by-nc-sa/4.0/