Transmedia journalism and media consumption of the millennial generation

The current media scenario, marked by technological and narrative changes, requires journalists to constantly bring themselves up to date in order to maintain the connection with their audience. This article presents transmedia storytelling as the best ally of journalism for the dissemination of fac...

Full description

Autores:
Tipo de recurso:
Fecha de publicación:
2018
Institución:
Universidad de Medellín
Repositorio:
Repositorio UDEM
Idioma:
spa
OAI Identifier:
oai:repository.udem.edu.co:11407/5401
Acceso en línea:
http://hdl.handle.net/11407/5401
https://doi.org/10.22395/angr.v17n33a5
Palabra clave:
Journalism
Transmedia narrative
Millennial generation
Media consumption
Digital media
Students
Social networks
Mobile devices
Jornalismo
Narrativa transmídia
Geração millennial
Consumo de meios
Meios digitais
Estudantes
Redes sociais
Dispositivos móveis
Periodismo
Narrativa transmedia
Generación millennial
Consumo de medios
Medios digitales
Estudiantes
Redes sociales
Dispositivos móviles
Rights
License
http://creativecommons.org/licenses/by-nc/4.0
Description
Summary:The current media scenario, marked by technological and narrative changes, requires journalists to constantly bring themselves up to date in order to maintain the connection with their audience. This article presents transmedia storytelling as the best ally of journalism for the dissemination of facts. This communicative model grants a nature of expansion, multiplicity and depth to the stories, which allows to raise the level of participation of the public in each medium in which information is developed.Specifically, this research seeks to detect the ways in which journalism can use transmedia narrative to reach and generate interaction in the millennial generation. To achieve this goal, a larger study that analyzes the consumption of resources made by young people in the region of Piura, in Peru, specifically, students in 5th year of secondary school in private schools in the area, was taken as a starting point.Thanks to the study, it was found that Piura students consume high, almost massive, amounts of digital media, especially social networks. In addition, they rely heavily on mobile devices as a gateway to the content offered on these platforms. Thus, news stories must be present in these media with attractive content in substance and form, that can satisfy this reader / viewer / millennial user who highly values quality content.