Internationalization of the Colombian construction sector: Case of the corona organization in Brazil [Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil]

This article presents the case of the international expansion of the Colombian construction sector, more specifically of the Organization CORONA to the Brazilian market. This research sought to understand the dynamics of these process, so that they can be incorporated in a strategic way, in the deci...

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Fecha de publicación:: 2017

Institución:: Universidad de Medellín

Repositorio:: Repositorio UDEM

Idioma:: spa

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network_acronym_str	REPOUDEM2
network_name_str	Repositorio UDEM
repository_id_str
dc.title.spa.fl_str_mv	Internationalization of the Colombian construction sector: Case of the corona organization in Brazil [Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil]
title	Internationalization of the Colombian construction sector: Case of the corona organization in Brazil [Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil]
spellingShingle	Internationalization of the Colombian construction sector: Case of the corona organization in Brazil [Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil] Brazil COLCERAMICA Colombia Construction CORONA International expansion
title_short	Internationalization of the Colombian construction sector: Case of the corona organization in Brazil [Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil]
title_full	Internationalization of the Colombian construction sector: Case of the corona organization in Brazil [Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil]
title_fullStr	Internationalization of the Colombian construction sector: Case of the corona organization in Brazil [Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil]
title_full_unstemmed	Internationalization of the Colombian construction sector: Case of the corona organization in Brazil [Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil]
title_sort	Internationalization of the Colombian construction sector: Case of the corona organization in Brazil [Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil]
dc.contributor.affiliation.spa.fl_str_mv	Parente-Laverde, A.M Facultad de Ciencias económicas y Administrativas, Universidad de Medellín, Colombia Guisao, E.Y.G Facultad de Ciencias económicas y Administrativas, Universidad de Medellín, Colombia Carmona, R.J Escuela de Economía, Administración y Negocios de la Universidad Pontificia Bolivariana, Colombia Giraldo, L.H Universidad Santo Tomas, Sede Medellín, Colombia
dc.subject.keyword.eng.fl_str_mv	Brazil COLCERAMICA Colombia Construction CORONA International expansion
topic	Brazil COLCERAMICA Colombia Construction CORONA International expansion
description	This article presents the case of the international expansion of the Colombian construction sector, more specifically of the Organization CORONA to the Brazilian market. This research sought to understand the dynamics of these process, so that they can be incorporated in a strategic way, in the decisions that must be taken by those entrepreneurs in the construction sector in their process of internationalization to the Brazilian market. The case methodology was used, the information was obtained from primary sources with direct interviews with officials from various areas who participated in the internationalization of the company towards the market object of this study and from secondary sources that allowed to contrast the found in the sector of the construction. © 2017. revistaESPACIOS.com. Derechos Reservados.
publishDate	2017
dc.date.accessioned.none.fl_str_mv	2017-12-19T19:36:45Z
dc.date.available.none.fl_str_mv	2017-12-19T19:36:45Z
dc.date.created.none.fl_str_mv	2017
dc.type.eng.fl_str_mv	Article
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dc.identifier.issn.none.fl_str_mv	7981015
dc.identifier.uri.none.fl_str_mv	http://hdl.handle.net/11407/4292
dc.identifier.reponame.spa.fl_str_mv	reponame:Repositorio Institucional Universidad de Medellín
dc.identifier.instname.spa.fl_str_mv	instname:Universidad de Medellín
identifier_str_mv	7981015 reponame:Repositorio Institucional Universidad de Medellín instname:Universidad de Medellín
url	http://hdl.handle.net/11407/4292
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language	spa
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dc.relation.ispartofes.spa.fl_str_mv	Espacios
dc.relation.references.spa.fl_str_mv	Angel, J.A., (2013) Modelo de Gestión Estratégica y de Innovación, , Medellin Mundial, B., (2016) Venezuela, , http://www.bancomundial.org/es/country/venezuela (2016) COLOMBIA CONSTRUCCIÓN EN CIFRAS, , Bogota Cavusgil, S.T., On the internationalisation process of firms (1980) European Research, 8 (6), pp. 273-281 (2012) Unidades de Negocio de Manufactura, , http://www.corona.com.co/web/Corporativo/Pages/Perfil-Colceramica, Retrieved November 1 Cuervo-Cazurra, A., Multilatinas (2010) Universia Business Review, p. 1437. , (Primer Cuatrimestre) Cuervo-Cazurra, A., Genc, M., Transforming disadvantages into advantages: Developing-country MNEs in the least developed countries (2008) Journal of International Business Studies, 39 (6), pp. 957-979 (2016) La economía colombiana creció 3, 1% en 2015, , Bogota Gonzalez-Perez, M.A., Velez-Ocampo, J.F., Targeting one's own region: Internationalisation trends of Colombian multinational companies (2014) European Business Review, 26 (6), pp. 531-551 Guerra, J., Olivio, V., (2009) La crisis económica global y su impacto en América Latina, , http://library.fes.de/pdf-files/bueros/caracas/08784.pdf, [online] Caracas. Disponible en: [Accessed 16 Nov] Guillén, M.F., García-Canal, E., The American Model of the Multinational Firm and the "New" Multinationals From Emerging Economies (2009) Academy of Management Perspectives, 23 (2), pp. 23-35 Hermelo, F.D., Vassolo, R., How much does country matter in emerging economies? Evidence from Latin America (2012) International Journal of Emerging Markets, 7 (3), pp. 263-288 Hilmersson, M., Johanson, M., Speed of SME Internationalization and Performance (2016) Management International Review, 56, pp. 67-94 Johanson, J., Vahlne, J.-E., The Internationalization Process of the Firm-A Model of Knowledge Development and Increasing Foreign Market Commitments Author (s): Jan Johanson and Jan-Erik Vahlne Source: Journal of International Business Studies, Vol . 8, No . 1 (Spring - Summer (1977) Journal of International Business Studies, 8 (1), pp. 23-32 Johanson, J., Wiedersheim-Paul, F., The internationalization of the firm: Four Swedish case studies (1975) The Journal of Management Studies, 12 (3), pp. 305-322 Republica, L., (2016) Corona y Alfa, líderes en el negocio de baldosas, , http://www.larepublica.co/corona-y-alfa-l%C3%ADderes-en-el-negocio-de-baldosas_347921 Leite, J.C., The Determinants of Colombian Exports: An Empirical Analysis Using the Gravity Model (2008) Desarrollo Y Sociedad, 61, pp. 165-205 (2009) Minha Casa Minha Vida, , http://www.minhavidaminhacasa.com/category/caixa-financiamento-habitacional, Retrieved June 20 Oviatt, B.M., McDougall, P.P., Toward a Theory of International New Ventures (1994) Journal of International Business Studies, 25 (1), pp. 45-64 Parente-Laverde, A.M., Goda, T., Colombia's export performance in non-fuel sectors (2016) Desarrollo Gerencial, 8 (1) Pastrana, E., Vera, D., Las relaciones entre Colombia y Brasil en un contexto de regionalización diversificada en Suramérica y de un mundo multipolar emergente (2013) Papel Politico, 18 (2), pp. 613-650 (2013) Materiales de construcción con altas expectativas por TLC, , Medellin (2014) Brasil: Un gran mercado en expansión sostenida, , https://www.nebrija.com/catedras/nebrija-santander-direccion-empresas/pdf/brasil-2edicion.pdf Selvye, C., The Case Study Method for Research in Small-and Medium-Sized Firms (1996) International Small Business Journal, 5 Yin, R., (1994) Case study research: Design and methods, , Newbury Park, CA: Sage
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dc.publisher.spa.fl_str_mv	Revista Espacios
dc.publisher.faculty.spa.fl_str_mv	Facultad de Ciencias Económicas y Administrativas
dc.source.spa.fl_str_mv	Scopus
institution	Universidad de Medellín
repository.name.fl_str_mv	Repositorio Institucional Universidad de Medellin
repository.mail.fl_str_mv	repositorio@udem.edu.co
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spelling	2017-12-19T19:36:45Z2017-12-19T19:36:45Z20177981015http://hdl.handle.net/11407/4292reponame:Repositorio Institucional Universidad de Medellíninstname:Universidad de MedellínThis article presents the case of the international expansion of the Colombian construction sector, more specifically of the Organization CORONA to the Brazilian market. This research sought to understand the dynamics of these process, so that they can be incorporated in a strategic way, in the decisions that must be taken by those entrepreneurs in the construction sector in their process of internationalization to the Brazilian market. The case methodology was used, the information was obtained from primary sources with direct interviews with officials from various areas who participated in the internationalization of the company towards the market object of this study and from secondary sources that allowed to contrast the found in the sector of the construction. © 2017. revistaESPACIOS.com. Derechos Reservados.spaRevista EspaciosFacultad de Ciencias Económicas y Administrativashttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85028309340&partnerID=40&md5=4ab15b6a122c11200e1fe6f81f969315EspaciosAngel, J.A., (2013) Modelo de Gestión Estratégica y de Innovación, , MedellinMundial, B., (2016) Venezuela, , http://www.bancomundial.org/es/country/venezuela(2016) COLOMBIA CONSTRUCCIÓN EN CIFRAS, , BogotaCavusgil, S.T., On the internationalisation process of firms (1980) European Research, 8 (6), pp. 273-281(2012) Unidades de Negocio de Manufactura, , http://www.corona.com.co/web/Corporativo/Pages/Perfil-Colceramica, Retrieved November 1Cuervo-Cazurra, A., Multilatinas (2010) Universia Business Review, p. 1437. , (Primer Cuatrimestre)Cuervo-Cazurra, A., Genc, M., Transforming disadvantages into advantages: Developing-country MNEs in the least developed countries (2008) Journal of International Business Studies, 39 (6), pp. 957-979(2016) La economía colombiana creció 3, 1% en 2015, , BogotaGonzalez-Perez, M.A., Velez-Ocampo, J.F., Targeting one's own region: Internationalisation trends of Colombian multinational companies (2014) European Business Review, 26 (6), pp. 531-551Guerra, J., Olivio, V., (2009) La crisis económica global y su impacto en América Latina, , http://library.fes.de/pdf-files/bueros/caracas/08784.pdf, [online] Caracas. Disponible en: [Accessed 16 Nov]Guillén, M.F., García-Canal, E., The American Model of the Multinational Firm and the "New" Multinationals From Emerging Economies (2009) Academy of Management Perspectives, 23 (2), pp. 23-35Hermelo, F.D., Vassolo, R., How much does country matter in emerging economies? Evidence from Latin America (2012) International Journal of Emerging Markets, 7 (3), pp. 263-288Hilmersson, M., Johanson, M., Speed of SME Internationalization and Performance (2016) Management International Review, 56, pp. 67-94Johanson, J., Vahlne, J.-E., The Internationalization Process of the Firm-A Model of Knowledge Development and Increasing Foreign Market Commitments Author (s): Jan Johanson and Jan-Erik Vahlne Source: Journal of International Business Studies, Vol . 8, No . 1 (Spring - Summer (1977) Journal of International Business Studies, 8 (1), pp. 23-32Johanson, J., Wiedersheim-Paul, F., The internationalization of the firm: Four Swedish case studies (1975) The Journal of Management Studies, 12 (3), pp. 305-322Republica, L., (2016) Corona y Alfa, líderes en el negocio de baldosas, , http://www.larepublica.co/corona-y-alfa-l%C3%ADderes-en-el-negocio-de-baldosas_347921Leite, J.C., The Determinants of Colombian Exports: An Empirical Analysis Using the Gravity Model (2008) Desarrollo Y Sociedad, 61, pp. 165-205(2009) Minha Casa Minha Vida, , http://www.minhavidaminhacasa.com/category/caixa-financiamento-habitacional, Retrieved June 20Oviatt, B.M., McDougall, P.P., Toward a Theory of International New Ventures (1994) Journal of International Business Studies, 25 (1), pp. 45-64Parente-Laverde, A.M., Goda, T., Colombia's export performance in non-fuel sectors (2016) Desarrollo Gerencial, 8 (1)Pastrana, E., Vera, D., Las relaciones entre Colombia y Brasil en un contexto de regionalización diversificada en Suramérica y de un mundo multipolar emergente (2013) Papel Politico, 18 (2), pp. 613-650(2013) Materiales de construcción con altas expectativas por TLC, , Medellin(2014) Brasil: Un gran mercado en expansión sostenida, , https://www.nebrija.com/catedras/nebrija-santander-direccion-empresas/pdf/brasil-2edicion.pdfSelvye, C., The Case Study Method for Research in Small-and Medium-Sized Firms (1996) International Small Business Journal, 5Yin, R., (1994) Case study research: Design and methods, , Newbury Park, CA: SageScopusInternationalization of the Colombian construction sector: Case of the corona organization in Brazil [Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil]Articleinfo:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Parente-Laverde, A.MFacultad de Ciencias económicas y Administrativas, Universidad de Medellín, ColombiaGuisao, E.Y.GFacultad de Ciencias económicas y Administrativas, Universidad de Medellín, ColombiaCarmona, R.JEscuela de Economía, Administración y Negocios de la Universidad Pontificia Bolivariana, ColombiaGiraldo, L.HUniversidad Santo Tomas, Sede Medellín, ColombiaParente-Laverde A.MGuisao E.Y.GCarmona R.JGiraldo L.H.Facultad de Ciencias económicas y Administrativas, Universidad de Medellín, ColombiaEscuela de Economía, Administración y Negocios de la Universidad Pontificia Bolivariana, ColombiaUniversidad Santo Tomas, Sede Medellín, ColombiaBrazilCOLCERAMICAColombiaConstructionCORONAInternational expansionThis article presents the case of the international expansion of the Colombian construction sector, more specifically of the Organization CORONA to the Brazilian market. This research sought to understand the dynamics of these process, so that they can be incorporated in a strategic way, in the decisions that must be taken by those entrepreneurs in the construction sector in their process of internationalization to the Brazilian market. The case methodology was used, the information was obtained from primary sources with direct interviews with officials from various areas who participated in the internationalization of the company towards the market object of this study and from secondary sources that allowed to contrast the found in the sector of the construction. © 2017. revistaESPACIOS.com. Derechos Reservados.http://purl.org/coar/access_right/c_16ec11407/4292oai:repository.udem.edu.co:11407/42922020-05-27 18:22:36.153Repositorio Institucional Universidad de Medellinrepositorio@udem.edu.co

Internationalization of the Colombian construction sector: Case of the corona organization in Brazil [Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil]

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