International market selection using fuzzy weighing and monte carlo simulation [Selekcja rynków międzynarodowych z wykorzystaniem logiki rozmytej i symulacji monte carlo]

This article aims to develop a methodology for the international market selection (IMS), using fuzzy logic for the uncertainty of the variables in the market evaluation. Therefore, several procedures are proposed, including market pre-selection, criteria definition, criteria weighting, data collecti...

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Tipo de recurso:
Fecha de publicación:
2017
Institución:
Universidad de Medellín
Repositorio:
Repositorio UDEM
Idioma:
eng
OAI Identifier:
oai:repository.udem.edu.co:11407/4552
Acceso en línea:
http://hdl.handle.net/11407/4552
Palabra clave:
Decision-making; Fuzzy logic; Hierarchical weighing; International market selection; Monte carlo simulation
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http://purl.org/coar/access_right/c_16ec
id REPOUDEM2_30ff09a6a2233b12c9582e63192b3368
oai_identifier_str oai:repository.udem.edu.co:11407/4552
network_acronym_str REPOUDEM2
network_name_str Repositorio UDEM
repository_id_str
dc.title.spa.fl_str_mv International market selection using fuzzy weighing and monte carlo simulation [Selekcja rynków międzynarodowych z wykorzystaniem logiki rozmytej i symulacji monte carlo]
title International market selection using fuzzy weighing and monte carlo simulation [Selekcja rynków międzynarodowych z wykorzystaniem logiki rozmytej i symulacji monte carlo]
spellingShingle International market selection using fuzzy weighing and monte carlo simulation [Selekcja rynków międzynarodowych z wykorzystaniem logiki rozmytej i symulacji monte carlo]
Decision-making; Fuzzy logic; Hierarchical weighing; International market selection; Monte carlo simulation
title_short International market selection using fuzzy weighing and monte carlo simulation [Selekcja rynków międzynarodowych z wykorzystaniem logiki rozmytej i symulacji monte carlo]
title_full International market selection using fuzzy weighing and monte carlo simulation [Selekcja rynków międzynarodowych z wykorzystaniem logiki rozmytej i symulacji monte carlo]
title_fullStr International market selection using fuzzy weighing and monte carlo simulation [Selekcja rynków międzynarodowych z wykorzystaniem logiki rozmytej i symulacji monte carlo]
title_full_unstemmed International market selection using fuzzy weighing and monte carlo simulation [Selekcja rynków międzynarodowych z wykorzystaniem logiki rozmytej i symulacji monte carlo]
title_sort International market selection using fuzzy weighing and monte carlo simulation [Selekcja rynków międzynarodowych z wykorzystaniem logiki rozmytej i symulacji monte carlo]
dc.contributor.affiliation.spa.fl_str_mv Universidad de Medellín, Colombia; ESACS – Escuela Superior en Administración de Cadena de Suministro, Colombia; Politécnico Colombiano Jaime Isaza Cadavid, Colombia
dc.subject.keyword.eng.fl_str_mv Decision-making; Fuzzy logic; Hierarchical weighing; International market selection; Monte carlo simulation
topic Decision-making; Fuzzy logic; Hierarchical weighing; International market selection; Monte carlo simulation
description This article aims to develop a methodology for the international market selection (IMS), using fuzzy logic for the uncertainty of the variables in the market evaluation. Therefore, several procedures are proposed, including market pre-selection, criteria definition, criteria weighting, data collection, data variability and a market evaluation model. Through Monte Carlo simulation, the market evaluation model measures the stability of international markets for exporting when criteria are fuzzy. A case study for the export of frozen beef from Colombia validates the methodology. The proposed approach helps to improve the exporting performance, and it is applicable for small and medium enterprises because the model uses free access data sources, and the algorithms of the market evaluation model can be performed in spreadsheets. © 2017, Czestochowa University of Technology. All rights reserved.
publishDate 2017
dc.date.created.none.fl_str_mv 2017
dc.date.accessioned.none.fl_str_mv 2018-04-13T16:33:28Z
dc.date.available.none.fl_str_mv 2018-04-13T16:33:28Z
dc.type.eng.fl_str_mv Article
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.driver.none.fl_str_mv info:eu-repo/semantics/article
dc.identifier.issn.none.fl_str_mv 20817452
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/11407/4552
dc.identifier.doi.none.fl_str_mv 10.17512/pjms.2017.16.2.04
identifier_str_mv 20817452
10.17512/pjms.2017.16.2.04
url http://hdl.handle.net/11407/4552
dc.language.iso.none.fl_str_mv eng
language eng
dc.relation.isversionof.spa.fl_str_mv https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040084554&doi=10.17512%2fpjms.2017.16.2.04&partnerID=40&md5=0c35c7855eb17615b9dbd8951e76d19b
dc.relation.ispartofes.spa.fl_str_mv Polish Journal of Management Studies
dc.relation.references.spa.fl_str_mv Aghdaie, M.H., Alimardani, M., Target market selection based on market segment evaluation: A multiple attribute decision making approach (2015) International Journal of Operational Research, 24 (3); Aghdaie, M.H., Rezaeinia, N., Zolfani, S.H., Mehri-Tekmeh, J., (2011) A Hybrid Fuzzy MCDM Approach for Market Segments Evaluation and Selection, International Conference on Management and Service Science, , Wuhan, China; Aghdaie, M.H., Zolfani, S.H., Zavadskas, E.K., Market segment evaluation and selection based on application of fuzzy AHP and COPRAS-G methods (2013) Journal of Business Economics and Management, 14 (1); Andersen, O., Buvik, A., Firms’ internationalization and alternative approaches to the international customer/market selection (2002) International Business Review, 11 (3); Cano, J.A., Baena, J.J., Impact of Information and Communication Technologies in International Negotiation Performance (2015) Review of Business Management, 17 (54); Cano, J.A., Campo, E.A., Baena, J.J., Application of DEA in international market selection for the export of goods (2017) DYNA Colombia, 84 (200); Cano, J.A., Vergara, J.J., Puerta, F.A., Design and implementation of a balanced scorecard in a Colombian company (2017) Espacios, 38 (31); Cavusgil, S.T., Kiyak, T., Yeniyurt, S., Complementary approaches to preliminary foreign market opportunity assessment: Country clustering and country ranking (2004) Industrial Marketing Management, 33 (7); Dat, L.Q., Phuong, T.T., Kao, H.P., Chou, S.Y., Nghia, P., A new integrated fuzzy QFD approach for market segments evaluation and selection (2015) Applied Mathematical Modelling, 39 (13); Farzipoor, R., International market selection using advanced data envelopment analysis (2011) IMA Journal of Management Mathematics, 22 (4); Fazlollahtabar, H., Mahdavi-Amiri, N., An optimal path in a bi-criteria AGV-based flexible jobshop manufacturing system having uncertain parameters (2013) International Journal of Industrial and Systems Engineering, 13 (1); Gaston-Breton, C., Martín, O., International market selection and segmentation: A two-stage model (2011) International Marketing Review, 28 (3); Golsefid, S.M.M., Turksen, I.B., Zarandi, M.H.F., (2012) A Systematic Type-2 Fuzzy Optimization Model for Global Market Analysis and Its Application, Annual Meeting of the North American Fuzzy Information Processing Society, , Berkeley, CA, United States; Gómez, R.A., Cano, J.A., Campo, E.A., Selección de proveedores en la minería de oro con lógica difusa (2016) Revista Venezolana De Gerencia (RVG), 21 (75); Marchi, G., Vignola, M., Facchinetti, G., Mastroleo, G., International market selection for small firms: A fuzzy-based decision process (2014) European Journal of Marketing, 48 (11-12); Miečinskienė, A., Stasytytė, V., Kazlauskaitė, J., Reasoning of export market selection (2014) Procedia -Social and Behavioral Sciences, 110; Shipley, M.F., Johnson, M., Pointer, L., Yankov, N., A fuzzy attractiveness of market entry (FAME) model for market selection decisions (2012) Journal of the Operational Research Society, 64 (4); Zhang, M., Zhuang, C., Gao, B., (2007) International Market Selection for Agricultural Product Using Fuzzy Neural Networks, , Proceedings - Fourth International Conference on Fuzzy Systems and Knowledge Discovery, Haikou, China
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_16ec
rights_invalid_str_mv http://purl.org/coar/access_right/c_16ec
dc.publisher.spa.fl_str_mv Czestochowa University of Technology
dc.publisher.faculty.spa.fl_str_mv Facultad de Ciencias Económicas y Administrativas
dc.source.spa.fl_str_mv Scopus
institution Universidad de Medellín
repository.name.fl_str_mv Repositorio Institucional Universidad de Medellin
repository.mail.fl_str_mv repositorio@udem.edu.co
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spelling 2018-04-13T16:33:28Z2018-04-13T16:33:28Z201720817452http://hdl.handle.net/11407/455210.17512/pjms.2017.16.2.04This article aims to develop a methodology for the international market selection (IMS), using fuzzy logic for the uncertainty of the variables in the market evaluation. Therefore, several procedures are proposed, including market pre-selection, criteria definition, criteria weighting, data collection, data variability and a market evaluation model. Through Monte Carlo simulation, the market evaluation model measures the stability of international markets for exporting when criteria are fuzzy. A case study for the export of frozen beef from Colombia validates the methodology. The proposed approach helps to improve the exporting performance, and it is applicable for small and medium enterprises because the model uses free access data sources, and the algorithms of the market evaluation model can be performed in spreadsheets. © 2017, Czestochowa University of Technology. All rights reserved.engCzestochowa University of TechnologyFacultad de Ciencias Económicas y Administrativashttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85040084554&doi=10.17512%2fpjms.2017.16.2.04&partnerID=40&md5=0c35c7855eb17615b9dbd8951e76d19bPolish Journal of Management StudiesAghdaie, M.H., Alimardani, M., Target market selection based on market segment evaluation: A multiple attribute decision making approach (2015) International Journal of Operational Research, 24 (3); Aghdaie, M.H., Rezaeinia, N., Zolfani, S.H., Mehri-Tekmeh, J., (2011) A Hybrid Fuzzy MCDM Approach for Market Segments Evaluation and Selection, International Conference on Management and Service Science, , Wuhan, China; Aghdaie, M.H., Zolfani, S.H., Zavadskas, E.K., Market segment evaluation and selection based on application of fuzzy AHP and COPRAS-G methods (2013) Journal of Business Economics and Management, 14 (1); Andersen, O., Buvik, A., Firms’ internationalization and alternative approaches to the international customer/market selection (2002) International Business Review, 11 (3); Cano, J.A., Baena, J.J., Impact of Information and Communication Technologies in International Negotiation Performance (2015) Review of Business Management, 17 (54); Cano, J.A., Campo, E.A., Baena, J.J., Application of DEA in international market selection for the export of goods (2017) DYNA Colombia, 84 (200); Cano, J.A., Vergara, J.J., Puerta, F.A., Design and implementation of a balanced scorecard in a Colombian company (2017) Espacios, 38 (31); Cavusgil, S.T., Kiyak, T., Yeniyurt, S., Complementary approaches to preliminary foreign market opportunity assessment: Country clustering and country ranking (2004) Industrial Marketing Management, 33 (7); Dat, L.Q., Phuong, T.T., Kao, H.P., Chou, S.Y., Nghia, P., A new integrated fuzzy QFD approach for market segments evaluation and selection (2015) Applied Mathematical Modelling, 39 (13); Farzipoor, R., International market selection using advanced data envelopment analysis (2011) IMA Journal of Management Mathematics, 22 (4); Fazlollahtabar, H., Mahdavi-Amiri, N., An optimal path in a bi-criteria AGV-based flexible jobshop manufacturing system having uncertain parameters (2013) International Journal of Industrial and Systems Engineering, 13 (1); Gaston-Breton, C., Martín, O., International market selection and segmentation: A two-stage model (2011) International Marketing Review, 28 (3); Golsefid, S.M.M., Turksen, I.B., Zarandi, M.H.F., (2012) A Systematic Type-2 Fuzzy Optimization Model for Global Market Analysis and Its Application, Annual Meeting of the North American Fuzzy Information Processing Society, , Berkeley, CA, United States; Gómez, R.A., Cano, J.A., Campo, E.A., Selección de proveedores en la minería de oro con lógica difusa (2016) Revista Venezolana De Gerencia (RVG), 21 (75); Marchi, G., Vignola, M., Facchinetti, G., Mastroleo, G., International market selection for small firms: A fuzzy-based decision process (2014) European Journal of Marketing, 48 (11-12); Miečinskienė, A., Stasytytė, V., Kazlauskaitė, J., Reasoning of export market selection (2014) Procedia -Social and Behavioral Sciences, 110; Shipley, M.F., Johnson, M., Pointer, L., Yankov, N., A fuzzy attractiveness of market entry (FAME) model for market selection decisions (2012) Journal of the Operational Research Society, 64 (4); Zhang, M., Zhuang, C., Gao, B., (2007) International Market Selection for Agricultural Product Using Fuzzy Neural Networks, , Proceedings - Fourth International Conference on Fuzzy Systems and Knowledge Discovery, Haikou, ChinaScopusInternational market selection using fuzzy weighing and monte carlo simulation [Selekcja rynków międzynarodowych z wykorzystaniem logiki rozmytej i symulacji monte carlo]Articleinfo:eu-repo/semantics/articlehttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Universidad de Medellín, Colombia; ESACS – Escuela Superior en Administración de Cadena de Suministro, Colombia; Politécnico Colombiano Jaime Isaza Cadavid, ColombiaCano J., Campo E., Gómez-Montoya R.Cano, J., Universidad de Medellín, Colombia; Campo, E., ESACS – Escuela Superior en Administración de Cadena de Suministro, Colombia; Gómez-Montoya, R., Politécnico Colombiano Jaime Isaza Cadavid, ColombiaDecision-making; Fuzzy logic; Hierarchical weighing; International market selection; Monte carlo simulationThis article aims to develop a methodology for the international market selection (IMS), using fuzzy logic for the uncertainty of the variables in the market evaluation. Therefore, several procedures are proposed, including market pre-selection, criteria definition, criteria weighting, data collection, data variability and a market evaluation model. Through Monte Carlo simulation, the market evaluation model measures the stability of international markets for exporting when criteria are fuzzy. A case study for the export of frozen beef from Colombia validates the methodology. The proposed approach helps to improve the exporting performance, and it is applicable for small and medium enterprises because the model uses free access data sources, and the algorithms of the market evaluation model can be performed in spreadsheets. © 2017, Czestochowa University of Technology. All rights reserved.http://purl.org/coar/access_right/c_16ec11407/4552oai:repository.udem.edu.co:11407/45522020-05-27 15:57:50.058Repositorio Institucional Universidad de Medellinrepositorio@udem.edu.co

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