Estrategia comunicativa orientada a la conservación ambiental del sector rural, vereda La Vorágine en el año 2018

This document presents an investigative experience in which the ecotourism practices that are generated among the merchants of the rural sector of Pance, specifically in the path of the Vorágine in the Valle del Cauca, that stimulate the processes of production and commercialization of products, are analyzed. tangible and intangible in the area. The research identified the communicative practices and the meanings attributed by the merchants, to the ecotourism processes, which in turn were delimited within the investigation. Regarding its scope and application, the research can be used as a reference in other processes of identification of communicative practices in the ecotourism sector, in order to carry out similar actions, which may in a more arduous process generate strategies that contribute to the execution of communication plans or analysis of communications in this sector. In addition, it is important to point out that at the end of the research process, the result was a communicative product proposal that could be fundamental in recommending environmental care to stakeholders in the sector that should be taken into account

• Autores: Patiño Gómez, David Mauricio; Saavedra Idarraga, María Isabel
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2018
• Institución: Universidad Autónoma de Occidente
• Repositorio: RED: Repositorio Educativo Digital UAO
• Idioma: spa
• OAI Identifier: oai:red.uao.edu.co:10614/10837
• Acceso en línea: http://hdl.handle.net/10614/10837
• Palabra clave: Comunicación Social y Periodismo; Estrategia de comunicación T; urismo ecológico; La Vorágine, Pance
• Rights: openAccess
• License: Derechos Reservados - Universidad Autónoma de Occidente