Análisis de las prácticas comunicativas que se generan entre los pequeños hortofrutícultores de la zona BRUT del valle del Cauca, que estimulan los procesos de producción durante el segundo periodo 2017

This document presents an investigative experience in which the communicative practices that are generated among small horticulturists (producers of fruits and vegetables) in the BRUT region (Bolívar, Roldanillo, La Unión and Toro) of Valle del Cauca, which stimulate production processes, are analyzed. The research identified communicative practices and the meanings attributed by small horticulturists, to production processes, which in turn were delimited within the research. In this way, we can identified the most relevant communicative practices in the sector and how they are built, through the experiences, mediations, culture, beliefs and environment in which they are found, generating in turn relevant meanings that will impact these practices and therefore how they carry out productive processes. In terms of its scope and application, the research can be used as a reference in other processes of identification of communication practices in the agricultural sector, in order to carry out similar actions, promoting strategies that contribute to the execution of communication plans or communications analysis in this sector.

• Autores: López Vidal, Daniela
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2017
• Institución: Universidad Autónoma de Occidente
• Repositorio: RED: Repositorio Educativo Digital UAO
• Idioma: spa
• OAI Identifier: oai:red.uao.edu.co:10614/10384
• Acceso en línea: http://hdl.handle.net/10614/10384
• Palabra clave: Comunicación Social y Periodismo; Comunicación; Horticultura
• Rights: openAccess
• License: Derechos Reservados - Universidad Autónoma de Occidente