Diseño de un plan para el mejorar el posicionamiento digital, de la empresa Common Bird, en el buscador Google 2017

The present study has as general objective to design a plan to improve the digital positioning of the company CommonBird, oriented to the visual design, in the Google search engine in 2018. For which, the criteria for the digital positioning are determined, oriented to the visual design, of the Google search engine in 2018; Likewise, a set of actions will be defined, oriented to the visual design, to improve the digital positioning of the company CommonBird; and the advertisements and website for the digital positioning strategy of the CommonBird company will be designed. To achieve this, a type of qualitative study is used, with the deductive method, to analyze and propose improvements to the website. Numerous problems of code, connectivity, usability, structuring and disposition of the information were found. An SEO strategy was proposed for the adjustment of all poor aspects and another SEM strategy, centered on graphic design, composed of a text ad campaign and another one of adaptable image ads with four ads focused on the composition with vertical hierarchical grid, with the institutional Calibri source, building the respective announcements according to the requirements of the company and the adwords publishing system.

• Autores: Botero Valderrama, Jhonnattan Andrés
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2018
• Institución: Universidad Autónoma de Occidente
• Repositorio: RED: Repositorio Educativo Digital UAO
• Idioma: spa
• OAI Identifier: oai:red.uao.edu.co:10614/10449
• Acceso en línea: http://hdl.handle.net/10614/10449
• Palabra clave: Diseño de la Comunicación Gráfica; Posicionamiento (Publicidad); Diseño gráfico; Buscador Google; Posicionamiento en google; Páginas Web
• Rights: openAccess
• License: Derechos Reservados - Universidad Autónoma de Occidente