Análisis de la percepción del turista extranjero de la oferta turística en la ciudad de Santiago de Cali

The objective of the present degree project was to determine the perception of foreign tourists of the tourist offer in the city of Santiago de Cali, Colombia. It was an exploratory and descriptive type research with a mixed methods approach, in which 100 surveys were carried out (in: hostels and tourist attractions in the city) that valued sociodemographic, behavioral and psychographic variables of the participants. Indepth interviews were also conducted with officials of the tourism sector with the purpose of later analyzing the relationship between the tourist offer and the expectations and real demand of foreign tourists visiting the city. The results obtained showed that 46% of foreign tourists perceived the offer as good; 31% perceived that it could be better (23% remained indifferent); However, both groups agreed that there was a lack of dissemination of other tourist attractions and products in the city (they specified there should be plans for th daytime and plans for children), as well as more complete information to carry out plans independently. It is concluded that one of the factors that most limits the offer in the city is the lack of effective means for the communication of the tourist offer

• Autores: Cadavid Libreros, María del Mar
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2018
• Institución: Universidad Autónoma de Occidente
• Repositorio: RED: Repositorio Educativo Digital UAO
• Idioma: spa
• OAI Identifier: oai:red.uao.edu.co:10614/10893
• Acceso en línea: http://hdl.handle.net/10614/10893
• Palabra clave: Mercadeo y Negocios Internacionales; Turismo-Cali (Colombia); Percepción del turista extranjero
• Rights: openAccess
• License: Derechos Reservados - Universidad Autónoma de Occidente