Propuesta de campaña de estrategia de comunicación publicitaria, para la reelección del senador Javier Mauricio Delgado Martínez en las elecciones de santiago de Cali del año 2018
With the intention of relaunching the currently senator of the Republic of Colombia, Javier Mauricio Delgado is running a re-election campaign, directed to a development of advertising communication strategies to achieve carry out the relaunch campaign, all this based on an investigation and a metho...
- Autores:
-
Chávez Noguera, Daniela
Orozco Perdomo, Valeria
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2018
- Institución:
- Universidad Autónoma de Occidente
- Repositorio:
- RED: Repositorio Educativo Digital UAO
- Idioma:
- spa
- OAI Identifier:
- oai:red.uao.edu.co:10614/10416
- Acceso en línea:
- http://hdl.handle.net/10614/10416
- Palabra clave:
- Comunicación Publicitaria
Publicidad política
Posicionamiento (Publicidad)
Propaganda
Estrategia publicitaria
- Rights
- openAccess
- License
- Derechos Reservados - Universidad Autónoma de Occidente
| Summary: | With the intention of relaunching the currently senator of the Republic of Colombia, Javier Mauricio Delgado is running a re-election campaign, directed to a development of advertising communication strategies to achieve carry out the relaunch campaign, all this based on an investigation and a methodology that allows to focus the public to which it is going to direct this campaign, with an approach to voters and non-voters, for get a final result. Also in the absence of research guides focused on advertising propaganda, for people in the advertising area or similar, the work is presented in the focused institutional internship modality in this investigation, to serve the public as a tool and thus, clarify the doubts presented in the professional training process. The entire project was carried out through research and the construction of a brieff in order to achieve the re-election strategy requires in this case. The objective of the re-election campaign is to make a creative strategy visually, relying on the differential advantage that is the positioning of candidate Javier Mauricio Delgado Martínez as senator of the Republic. In conclusion, what can be achieved is the creation of a concept and strategy that can really make a difference compared to others competitors, all this with a strategy that besides being creative has theoretical foundations and current contextual references. |
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