El fashion film, una herramienta publicitaria para expresar la personalidad de marca. Estudio de caso: fashion drama
The development of this research joins theoretical aspects relevant around the industry of fashion, advertising, audiovisual production and more specifically the Fashion film, as well as a product communicative that makes up part of the advertainment and that is able to express the personality of a...
- Autores:
-
Ramírez Mondragón, Darwin Hamilton
Libreros Rivera, Angela Maía
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2018
- Institución:
- Universidad Autónoma de Occidente
- Repositorio:
- RED: Repositorio Educativo Digital UAO
- Idioma:
- spa
- OAI Identifier:
- oai:red.uao.edu.co:10614/10728
- Acceso en línea:
- http://hdl.handle.net/10614/10728
- Palabra clave:
- Comunicación Publicitaria
Publicidad
Moda
Fashion film (Películas de moda)
- Rights
- openAccess
- License
- Derechos Reservados - Universidad Autónoma de Occidente
| Summary: | The development of this research joins theoretical aspects relevant around the industry of fashion, advertising, audiovisual production and more specifically the Fashion film, as well as a product communicative that makes up part of the advertainment and that is able to express the personality of a brand. Goes to define the fashion film, their characteristics and their variations taking as a point of departure for the analysis, the case of three fashion films that are part of a series of audiovisual products fashion entitled "Fashion drama" of Vogue magazine, Spain. The research is conducted and its development through the development of a methodology that seeks to distinguish the components of the fashion film and to know the perception of professionals linked to the fashion industry in the face of this topic |
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