Descripción de los factores que influencian el decrecimiento de las ventas de la línea metálica de la empresa Industrias Cruz del Caribe

his research presents an internal and external analysis of the company Industria Cruz del Caribe Ltda., With the objective of presenting a diagnosis determining which are the influencing factors in the decrease of sales that the company has presented in the last five years. For the adequate development of this work, a type of exploratory research design was applied where quantitative and qualitative aspects were considered for the extraction of the information. In the first instance, internal data were analyzed to determine the traceability of sales behavior and the number of customers served. After this analysis, an in-depth interview was conducted with the company's executives to know the activities that were carried out during these five years. Finally, a survey was carried out to the company's clients in order to understand the perception of purchase and thus relate all the variables and being able to conclude the factors that impacted the behavior of sales in the last five years and thus, to generate sound recommendations. about what activities should be done to improve the indicators.

• Autores: Labrada Quintero, Karina; Lambraño Rodríguez, Diana Carolina
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2019
• Institución: Universidad Autónoma de Occidente
• Repositorio: RED: Repositorio Educativo Digital UAO
• Idioma: spa
• OAI Identifier: oai:red.uao.edu.co:10614/10908
• Acceso en línea: http://hdl.handle.net/10614/10908
• Palabra clave: Mercadeo y Negocios Internacionales; Ventas; Sales
• Rights: openAccess
• License: Derechos Reservados - Universidad Autónoma de Occidente