Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online
La adopción de la inteligencia artificial (IA) en los procesos de compra online está transformando las empresas y mejorando la experiencia de compra en línea del consumidor. Es esencial entender las variables influyentes en el uso de una IA por parte de los consumidores online, dada la falta de inve...
- Autores:
-
Colonia Sánchez, Tomás
Cuero Banguero, Jireth Marcela
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2024
- Institución:
- Universidad Autónoma de Occidente
- Repositorio:
- RED: Repositorio Educativo Digital UAO
- Idioma:
- spa
- OAI Identifier:
- oai:red.uao.edu.co:10614/15625
- Acceso en línea:
- https://hdl.handle.net/10614/15625
https://red.uao.edu.co/
- Palabra clave:
- Inteligencia artificial
Comercio electrónico
Comportamiento del consumidor
Modelo de ecuaciones estructurales
Experiencia de compra
Mercadeo y Negocios Internacionales
Artificial intelligence
E-commerce
Consumer behavior
Structural equation model
Shopping experience
- Rights
- openAccess
- License
- Derechos reservados - Universidad Autónoma de Occidente, 2024
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Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online |
| title |
Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online |
| spellingShingle |
Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online Inteligencia artificial Comercio electrónico Comportamiento del consumidor Modelo de ecuaciones estructurales Experiencia de compra Mercadeo y Negocios Internacionales Artificial intelligence E-commerce Consumer behavior Structural equation model Shopping experience |
| title_short |
Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online |
| title_full |
Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online |
| title_fullStr |
Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online |
| title_full_unstemmed |
Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online |
| title_sort |
Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online |
| dc.creator.fl_str_mv |
Colonia Sánchez, Tomás Cuero Banguero, Jireth Marcela |
| dc.contributor.advisor.none.fl_str_mv |
Caicedo Marulanda, Carolina |
| dc.contributor.author.none.fl_str_mv |
Colonia Sánchez, Tomás Cuero Banguero, Jireth Marcela |
| dc.contributor.corporatename.spa.fl_str_mv |
Universidad Autónoma de Occidente |
| dc.contributor.jury.none.fl_str_mv |
López Ospina, Carlos Andrés |
| dc.subject.proposal.spa.fl_str_mv |
Inteligencia artificial Comercio electrónico Comportamiento del consumidor Modelo de ecuaciones estructurales Experiencia de compra Mercadeo y Negocios Internacionales |
| topic |
Inteligencia artificial Comercio electrónico Comportamiento del consumidor Modelo de ecuaciones estructurales Experiencia de compra Mercadeo y Negocios Internacionales Artificial intelligence E-commerce Consumer behavior Structural equation model Shopping experience |
| dc.subject.proposal.eng.fl_str_mv |
Artificial intelligence E-commerce Consumer behavior Structural equation model Shopping experience |
| description |
La adopción de la inteligencia artificial (IA) en los procesos de compra online está transformando las empresas y mejorando la experiencia de compra en línea del consumidor. Es esencial entender las variables influyentes en el uso de una IA por parte de los consumidores online, dada la falta de investigación en este campo. Este estudio recolectó 586 datos válidos a través de encuestas en la ciudad de Cali y se analizaron utilizando un modelo de ecuaciones estructurales (SEM) para determinar la relación entre estas variables y su impacto en el comportamiento de compra del consumidor online. Los resultados ofrecen información valiosa para las empresas que buscan mejorar la experiencia de compra en línea de sus clientes a través de la IA en sus plataformas |
| publishDate |
2024 |
| dc.date.accessioned.none.fl_str_mv |
2024-07-12T16:48:03Z |
| dc.date.available.none.fl_str_mv |
2024-07-12T16:48:03Z |
| dc.date.issued.none.fl_str_mv |
2024-04-25 |
| dc.type.spa.fl_str_mv |
Trabajo de grado - Pregrado |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_7a1f |
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Text |
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info:eu-repo/semantics/bachelorThesis |
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http://purl.org/redcol/resource_type/TP |
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Colonia Sánchez, T. Y Cuero Banguero, J. M. (2024). Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online. (Proyecto de grado). Universidad Autónoma de Occidente. Cali. Colombia. https://hdl.handle.net/10614/15625 |
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https://hdl.handle.net/10614/15625 |
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Universidad Autónoma de Occidente |
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Respositorio Educativo Digital UAO |
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https://red.uao.edu.co/ |
| identifier_str_mv |
Colonia Sánchez, T. Y Cuero Banguero, J. M. (2024). Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online. (Proyecto de grado). Universidad Autónoma de Occidente. Cali. Colombia. https://hdl.handle.net/10614/15625 Universidad Autónoma de Occidente Respositorio Educativo Digital UAO |
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https://hdl.handle.net/10614/15625 https://red.uao.edu.co/ |
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spa |
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Caicedo Marulanda, Carolinavirtual::5465-1Colonia Sánchez, TomásCuero Banguero, Jireth MarcelaUniversidad Autónoma de OccidenteLópez Ospina, Carlos Andrésvirtual::5466-12024-07-12T16:48:03Z2024-07-12T16:48:03Z2024-04-25Colonia Sánchez, T. Y Cuero Banguero, J. M. (2024). Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online. (Proyecto de grado). Universidad Autónoma de Occidente. Cali. Colombia. https://hdl.handle.net/10614/15625https://hdl.handle.net/10614/15625Universidad Autónoma de OccidenteRespositorio Educativo Digital UAOhttps://red.uao.edu.co/La adopción de la inteligencia artificial (IA) en los procesos de compra online está transformando las empresas y mejorando la experiencia de compra en línea del consumidor. Es esencial entender las variables influyentes en el uso de una IA por parte de los consumidores online, dada la falta de investigación en este campo. Este estudio recolectó 586 datos válidos a través de encuestas en la ciudad de Cali y se analizaron utilizando un modelo de ecuaciones estructurales (SEM) para determinar la relación entre estas variables y su impacto en el comportamiento de compra del consumidor online. Los resultados ofrecen información valiosa para las empresas que buscan mejorar la experiencia de compra en línea de sus clientes a través de la IA en sus plataformasThe adoption of artificial intelligence (AI) in online shopping processes is transforming businesses and improving the consumer's online shopping experience. It is essential to understand the variables influencing the use of AI by online consumers, given the lack of research in this field. This study collected 586 valid data through surveys in the city of Cali and analyzed them using a structural equation model (SEM) to determine the relationship between these variables and their impact on online consumer purchasing behavior. The results offer valuable insights for businesses looking to improve their customers' online shopping experience through AI on their platformsProyecto de grado (Profesional en Mercadeo y Negocios Internacionales)-- Universidad Autónoma de Occidente, 2024PregradoProfesional en Mercadeo y Negocios Internacionales41 páginasapplication/pdfspaUniversidad Autónoma de OccidenteMercadeo y Negocios InternacionalesFacultad de AdministraciónCaliDerechos reservados - Universidad Autónoma de Occidente, 2024https://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)http://purl.org/coar/access_right/c_abf2Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra onlineTrabajo de grado - Pregradohttp://purl.org/coar/resource_type/c_7a1fTextinfo:eu-repo/semantics/bachelorThesishttp://purl.org/redcol/resource_type/TPinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85Adamopoulou, E., y Moussiades, L. 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Journal Of Retailing AndConsumer Services, 64. https://doi.org/10.1016/j.jretconser.2021.102784Inteligencia artificialComercio electrónicoComportamiento del consumidorModelo de ecuaciones estructuralesExperiencia de compraMercadeo y Negocios InternacionalesArtificial intelligenceE-commerceConsumer behaviorStructural equation modelShopping experienceComunidad generalPublicationhttps://scholar.google.com/citations?user=i12K1DcAAAAJ&hl=esvirtual::5465-10000-0003-0513-7578virtual::5465-10000-0001-9355-427Xvirtual::5466-1https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000022753virtual::5465-1a183c021-f01e-4ba4-a5c8-004ee18b06b7virtual::5465-1a183c021-f01e-4ba4-a5c8-004ee18b06b7virtual::5465-1d80304f7-8a36-430d-935e-48c746b2fb34virtual::5466-1d80304f7-8a36-430d-935e-48c746b2fb34virtual::5466-1ORIGINALTA11053_Autorización trabajo de grado.pdfTA11053_Autorización trabajo de grado.pdfAutorización para publicación del trabajo de gradoapplication/pdf121453https://red.uao.edu.co/bitstreams/cb1509eb-98b7-4a1c-90c5-ba5d1c5872eb/download3bb032622344244bc56e378546cd7b1aMD51T11053_Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online.pdfT11053_Percepción del consumidor sobre el uso de inteligencia artificial como mediadora en procesos de compra online.pdfArchivo texto completo del trabajo de grado, PDFapplication/pdf913181https://red.uao.edu.co/bitstreams/4a3554d6-c403-4d4d-bda3-1d00219f2f4b/download8bfee3740a239524b176df7f95226bdcMD52LICENSElicense.txtlicense.txttext/plain; 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