Brand relationships in wireless mobile environments: The mediating role of apps
Brands use branded mobile apps to interact with users and to develop brand relationships in wireless mobile environments. These apps collect data about users and app usage, which are potentially helpful for brand relationship research. We aim to contribute to understanding the user–brand relationshi...
- Autores:
-
García Dávalos, Alexander
Garcia Duque, Jorge
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2023
- Institución:
- Universidad Autónoma de Occidente
- Repositorio:
- RED: Repositorio Educativo Digital UAO
- Idioma:
- eng
- OAI Identifier:
- oai:red.uao.edu.co:10614/15525
- Acceso en línea:
- https://hdl.handle.net/10614/15525
https://doi.org/10.1111/ijcs.12909
https://red.uao.edu.co/
- Palabra clave:
- Brand relationship
Branded apps
Model simulation
User-brand relationship
- Rights
- openAccess
- License
- Derechos reservados - Weily, 2023
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Brand relationships in wireless mobile environments: The mediating role of apps |
| title |
Brand relationships in wireless mobile environments: The mediating role of apps |
| spellingShingle |
Brand relationships in wireless mobile environments: The mediating role of apps Brand relationship Branded apps Model simulation User-brand relationship |
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Brand relationships in wireless mobile environments: The mediating role of apps |
| title_full |
Brand relationships in wireless mobile environments: The mediating role of apps |
| title_fullStr |
Brand relationships in wireless mobile environments: The mediating role of apps |
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Brand relationships in wireless mobile environments: The mediating role of apps |
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Brand relationships in wireless mobile environments: The mediating role of apps |
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García Dávalos, Alexander Garcia Duque, Jorge |
| dc.contributor.author.none.fl_str_mv |
García Dávalos, Alexander Garcia Duque, Jorge |
| dc.subject.proposal.eng.fl_str_mv |
Brand relationship Branded apps Model simulation User-brand relationship |
| topic |
Brand relationship Branded apps Model simulation User-brand relationship |
| description |
Brands use branded mobile apps to interact with users and to develop brand relationships in wireless mobile environments. These apps collect data about users and app usage, which are potentially helpful for brand relationship research. We aim to contribute to understanding the user–brand relationship (UBR) measurement mediated by branded apps, an area with very limited research, with a focus on leveraging these apps as a gauging context to measure the UBR strength. We propose a data-driven model to measure the UBR strength that combines metrics computed by using branded app data with close interpersonal relationship indicators. We conducted a computer simulation to test the proposed model. Our findings show that app usage time is the metric that most affects UBR strength measurement. The results suggest that time is essential for developing brand relationships in wireless mobile environments, much like in interpersonal relationships. The proposed model can be supplemented with other metrics to study new attributes associated with the UBR that might emerge in these environments |
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García Dávalos, A.; García-Duque, J. (2023). Brand relationships in wireless mobile environments: The mediating role of apps. International Journal of Consumer Studies. 47(4) p.p. 1335 - 1350. DOI: 10.1111/ijcs.12909 |
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1470-6423 |
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https://hdl.handle.net/10614/15525 |
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https://doi.org/10.1111/ijcs.12909 |
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1470-6431 |
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Universidad Autónoma de Occidente |
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Respositorio Educativo Digital UAO |
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https://red.uao.edu.co/ |
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García Dávalos, A.; García-Duque, J. (2023). Brand relationships in wireless mobile environments: The mediating role of apps. International Journal of Consumer Studies. 47(4) p.p. 1335 - 1350. DOI: 10.1111/ijcs.12909 1470-6423 1470-6431 Universidad Autónoma de Occidente Respositorio Educativo Digital UAO |
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International Journal of Consumer Studies |
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Adhikari, K., & Panda, R. K. (2019). Evaluation of brand relationship quality using formative index: A novel measurement approach. Journal of Product & Brand Management, 29(4), 505–516. https://doi.org/10. 1108/JPBM-09-2018-2030 Alnawas, I., & Aburub, F. (2016). The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions. Journal of Retailing and Consumer Services, 31, 313–322. https://doi.org/10.1016/j.jretconser.2016.04.004 Alvarez, C., & Fournier, S. (2016). Consumers’ relationships with brands. Current opinion. Psychology, 10, 129–135. https://doi.org/10.1016/j.copsyc.2015.12.017 Baek, T. H., & Yoo, C. Y. (2018). Branded app usability: Conceptualization, measurement, and prediction of consumer loyalty. Journal of Advertising, 47(1), 70–82. https://doi.org/10.1080/00913367.2017.1405755 Baena, V. (2016). Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from real Madrid. International Journal of Sports Marketing and Sponsorship, 17(3), 202–218. https://doi.org/10.1108/IJSMS-08-2016-015 Bellman, S., Potter, R. F., Treleaven-Hassard, S., Robinson, J. A., & Varan, D. (2011). The effectiveness of branded mobile phone apps. Journal of Interactive Marketing, 25(4), 191–200. https://doi.org/10.1016/j.intmar.2011.06.001 Blackston, M. (2000). Observations: Building brand equity by managing the brands relationships. Journal of Advertising Research, 40(6), 101–105. https://doi.org/10.2501/JAR-40-6-101-105 Böhmer, M., Hecht, B., Schöning, J., Krüger, A., & Bauer, G. (2011). Falling asleep with angry birds, Facebook and kindle: A large scale study on mobile application usage. In Proceedings of the 13th international conference on human computer interaction with Mobile devices and services (pp. 47–56). Association for Computing Machinery (MobileHCI ‘11). https://doi.org/10.1145/2037373.2037383 Boyd, D. E., Kannan, P. K., & Slotegraaf, R. J. (2019). Branded apps and their impact on firm value: A design perspective. Journal of Marketing Research, 56(1), 76–88. https://doi.org/10.1177/0022243718820588 Briskman, J. (2019). Top sneaker apps in the U.S. from 2015 to 2018. Sensor Tower Blog. Retrieved December 5, 2021, from https://sensortower.com/blog/top-sneaker-apps-us-2015-2018 Bruhn, M., Eichen, F., Hadwich, K., & Tuzovic, S. (2012). Conceptualizing and measuring brand relationship quality. In S. Fournier, M. Breazeale, & M. Fetscherin (Eds.), Consumer-brand relationships: Insights for theory and practice (pp. 165–185). Routledge. Chan-Olmsted, S. M., Wolter, L., & Adam, E. (2021). Voice of the customer: A feedback-centered approach. In S. Lacher, P. Tachkov, & R. Völker (Eds.), Digitalisierung im Marketing: Was Unternehmen heute für den Erfolg von morgen tun müssen (pp. 241–261). Kohlhammer Verlag. Chen, Y.-R. R. (2017). Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China. Public Relations Review, 43(5), 945–954. https://doi.org/10.1016/j.pubrev.2017.07.005 Deng, T., Kanthawal, S., Meng, J., Peng, W., Kononova, A., Hao, Q., Zhang, Q., & David, P. (2019). Measuring smartphone usage and task switching with log tracking and self-reports. Mobile Media & Communication, 7(1), 3–23. https://doi.org/10.1177/2050157918761491 Dhar, M., & Bhattacharya, P. (2018). Comparison of the logistic and the Gompertz curve under different constraints. Journal of Statistics and Management Systems, 21(7), 1189–1210. https://doi.org/10.1080/09720510.2018.1488414 Dibble, J., Levine, T., & Park, H. (2011). The unidimensional relationship closeness scale (URCS): Reliability and validity evidence for a new measure of relationship closeness. Psychological Assessment, 24, 565–572. https://doi.org/10.1037/a0026265 Dilmegani, C. 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Montenegro Marin, & V. Medina García (Eds.), Information technology and systems. ICITS 2020. Advances in intelligent systems and computing vol 1137 (pp. 243–254). Springer International Publishing. https://doi.org/10.1007/978-3-030-40690-5_24 Gerber, N., Gerber, P., & Volkamer, M. (2018). Explaining the privacy paradox: A systematic review of literature investigating privacy attitude and behavior. Computers & Security, 77, 226–261. https://doi.org/10.1016/j.cose.2018.04.002 Harshbarger, R. J., & Reynolds, J. J. (2009). Mathematical applications for the management, life, and social sciences. Brooks/Cole. Hsieh, S. H., Lee, C. T., & Tseng, T. H. (2021). Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building. Journal of Retailing and Consumer Services, 60, 102482. https://doi.org/10.1016/j.jretconser.2021.102482 James, S., Harbron, C., Branson, J., & Sundler, M. (2021). Synthetic data use: Exploring use cases to optimise data utility. 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Praeger. https://doi.org/10.13140/RG.2.1.3744.3042 Wang, R. J.-H. (2020). Branded mobile application adoption and customer engagement behavior. Computers in Human Behavior, 106, 106245. https://doi.org/10.1016/j.chb.2020.106245 Yang, B. (2016). A link between consumer empathy and brand attachment on branded mobile apps: The moderating effect of ideal self-congruence. Indian Journal of Science and Technology, 9(25), 1–9. https://doi.org/10.17485/ijst/2016/v9i25/97198 Zhao, Z., & Balagué, C. (2015). Designing branded mobile apps: Fundamentals and recommendations. Business Horizons, 58(3), 305–315. https://doi.org/10.1016/j.bushor.2015.01.004 Zhou, Z. (2007). How to measure brand relationship quality? Frontiers of Business Research in China, 1(2), 300–318. https://doi.org/10.1007/s11782-007-0017-9 |
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García Dávalos, AlexanderGarcia Duque, Jorge2024-04-12T13:19:17Z2024-04-12T13:19:17Z2023-02-07García Dávalos, A.; García-Duque, J. (2023). Brand relationships in wireless mobile environments: The mediating role of apps. International Journal of Consumer Studies. 47(4) p.p. 1335 - 1350. DOI: 10.1111/ijcs.129091470-6423https://hdl.handle.net/10614/15525https://doi.org/10.1111/ijcs.129091470-6431Universidad Autónoma de OccidenteRespositorio Educativo Digital UAOhttps://red.uao.edu.co/Brands use branded mobile apps to interact with users and to develop brand relationships in wireless mobile environments. These apps collect data about users and app usage, which are potentially helpful for brand relationship research. We aim to contribute to understanding the user–brand relationship (UBR) measurement mediated by branded apps, an area with very limited research, with a focus on leveraging these apps as a gauging context to measure the UBR strength. We propose a data-driven model to measure the UBR strength that combines metrics computed by using branded app data with close interpersonal relationship indicators. We conducted a computer simulation to test the proposed model. Our findings show that app usage time is the metric that most affects UBR strength measurement. The results suggest that time is essential for developing brand relationships in wireless mobile environments, much like in interpersonal relationships. The proposed model can be supplemented with other metrics to study new attributes associated with the UBR that might emerge in these environments16 páginasapplication/pdfengWileyNueva YorkDerechos reservados - Weily, 2023https://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)http://purl.org/coar/access_right/c_abf2Brand relationships in wireless mobile environments: The mediating role of appsArtículo de revistahttp://purl.org/coar/resource_type/c_2df8fbb1Textinfo:eu-repo/semantics/articlehttp://purl.org/redcol/resource_type/ARTinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85162147International Journal of Consumer StudiesAdhikari, K., & Panda, R. K. (2019). Evaluation of brand relationship quality using formative index: A novel measurement approach. Journal of Product & Brand Management, 29(4), 505–516. https://doi.org/10. 1108/JPBM-09-2018-2030Alnawas, I., & Aburub, F. (2016). The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions. Journal of Retailing and Consumer Services, 31, 313–322. https://doi.org/10.1016/j.jretconser.2016.04.004Alvarez, C., & Fournier, S. (2016). Consumers’ relationships with brands. Current opinion. Psychology, 10, 129–135. https://doi.org/10.1016/j.copsyc.2015.12.017Baek, T. H., & Yoo, C. Y. (2018). Branded app usability: Conceptualization, measurement, and prediction of consumer loyalty. Journal of Advertising, 47(1), 70–82. https://doi.org/10.1080/00913367.2017.1405755Baena, V. (2016). Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from real Madrid. International Journal of Sports Marketing and Sponsorship, 17(3), 202–218. https://doi.org/10.1108/IJSMS-08-2016-015Bellman, S., Potter, R. F., Treleaven-Hassard, S., Robinson, J. A., & Varan, D. (2011). The effectiveness of branded mobile phone apps. Journal of Interactive Marketing, 25(4), 191–200. https://doi.org/10.1016/j.intmar.2011.06.001Blackston, M. (2000). Observations: Building brand equity by managing the brands relationships. Journal of Advertising Research, 40(6), 101–105. https://doi.org/10.2501/JAR-40-6-101-105Böhmer, M., Hecht, B., Schöning, J., Krüger, A., & Bauer, G. (2011). Falling asleep with angry birds, Facebook and kindle: A large scale study on mobile application usage. In Proceedings of the 13th international conference on human computer interaction with Mobile devices and services (pp. 47–56). Association for Computing Machinery (MobileHCI ‘11). https://doi.org/10.1145/2037373.2037383Boyd, D. E., Kannan, P. K., & Slotegraaf, R. J. (2019). Branded apps and their impact on firm value: A design perspective. Journal of Marketing Research, 56(1), 76–88. https://doi.org/10.1177/0022243718820588Briskman, J. (2019). Top sneaker apps in the U.S. from 2015 to 2018. Sensor Tower Blog. Retrieved December 5, 2021, from https://sensortower.com/blog/top-sneaker-apps-us-2015-2018Bruhn, M., Eichen, F., Hadwich, K., & Tuzovic, S. (2012). Conceptualizing and measuring brand relationship quality. In S. Fournier, M. Breazeale, & M. Fetscherin (Eds.), Consumer-brand relationships: Insights for theory and practice (pp. 165–185). Routledge.Chan-Olmsted, S. M., Wolter, L., & Adam, E. (2021). Voice of the customer: A feedback-centered approach. In S. Lacher, P. Tachkov, & R. Völker (Eds.), Digitalisierung im Marketing: Was Unternehmen heute für den Erfolg von morgen tun müssen (pp. 241–261). Kohlhammer Verlag.Chen, Y.-R. R. (2017). Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China. 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Frontiers of Business Research in China, 1(2), 300–318. https://doi.org/10.1007/s11782-007-0017-9Brand relationshipBranded appsModel simulationUser-brand relationshipComunidad generalPublicationORIGINALBrand_Relationships_in_Wireless_Mobile_Environment_The_mediating_role_of_apps.pdfBrand_Relationships_in_Wireless_Mobile_Environment_The_mediating_role_of_apps.pdfArchivo texto completo del artículo de revista, PDFapplication/pdf2791694https://red.uao.edu.co/bitstreams/b22a629a-4ffa-473d-a25c-a8ca3669a317/download77042606308a43da8e99a63d85861bf7MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81672https://red.uao.edu.co/bitstreams/920c82fb-886b-4fdf-83cb-9c01abd6552a/download6987b791264a2b5525252450f99b10d1MD52TEXTBrand_Relationships_in_Wireless_Mobile_Environment_The_mediating_role_of_apps.pdf.txtBrand_Relationships_in_Wireless_Mobile_Environment_The_mediating_role_of_apps.pdf.txtExtracted texttext/plain81184https://red.uao.edu.co/bitstreams/9e1f88d3-ade3-4f63-a30d-5f983f336462/download603262e019168dea0514f618257ceb9eMD53THUMBNAILBrand_Relationships_in_Wireless_Mobile_Environment_The_mediating_role_of_apps.pdf.jpgBrand_Relationships_in_Wireless_Mobile_Environment_The_mediating_role_of_apps.pdf.jpgGenerated Thumbnailimage/jpeg16489https://red.uao.edu.co/bitstreams/8fa7e0b3-e904-4774-98e9-a6c3c4e91638/downloada94eef150d1f33c965d23fe30cc6cb51MD5410614/15525oai:red.uao.edu.co:10614/155252024-04-22 15:54:12.535https://creativecommons.org/licenses/by-nc-nd/4.0/Derechos reservados - Weily, 2023open.accesshttps://red.uao.edu.coRepositorio Digital Universidad Autonoma de Occidenterepositorio@uao.edu.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 |