Estudio descriptivo de estrategia de comunicación gráfica digital para Facebook en establecimientos comerciales nocturnos de la ciudad de Palmira
Currently, you can notify that graphic design has become more important in the world of advertising, which is too useful a tool that helps users of the values of a company as well as their products and / or services. In this thesis you can see how the different theories are articulated on the subjec...
- Autores:
-
Cuero Valencia, Luisa Fernanda
Brand Hernández, Henry
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2018
- Institución:
- Universidad Autónoma de Occidente
- Repositorio:
- RED: Repositorio Educativo Digital UAO
- Idioma:
- spa
- OAI Identifier:
- oai:red.uao.edu.co:10614/10900
- Acceso en línea:
- http://hdl.handle.net/10614/10900
- Palabra clave:
- Diseño de la Comunicación Gráfica
Comunicación estratégica
Redes sociales en línea
Comunicación gráfica
- Rights
- openAccess
- License
- Derechos Reservados - Universidad Autónoma de Occidente
| Summary: | Currently, you can notify that graphic design has become more important in the world of advertising, which is too useful a tool that helps users of the values of a company as well as their products and / or services. In this thesis you can see how the different theories are articulated on the subject and the way the practice is given focus on the practice the fundamentals of human communication and the masses, the visual image and advertising effectively and creative in the middle of the conceptualization and the realization of linguistic and symbolic messages that have a positive impact on the target audience of a certain company, through social networks |
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