Diseño de un plan de importación de maquinaria para el sector plástico

Currently, globalization and international markets offer benefits for both large and small companies due to the ease of entering national and international markets and consumers looking for products that have the best relationship in terms of quality, price and efficiency. In the present work of degree has proposed to implement for the case study company an import plan for Industrial Machinery, specifically for the plastic sector in which the company operates. The company has decided to expand into new international markets due to all the facilities offered by the international market today. In the development of this work, different concepts are explained, the processes and requirements necessary to enter new markets and that are necessary for the development of an import plan, and information is provided on the company and the product which will be imported. China was the country that was considered the best target market considering the product to import, this country offers great opportunities in terms of technology to be considered one of the great powers of the world, this is considered an ideal objective for the company case of study, likewise the analysis of the micro and macro environment that characterize the market to take decisions, and implement strategies successfully and that through the information collected the company case study has a support and an idea of how Make an Import from that country

• Autores: Tobar Escobar, Ruby Johana; Balanta Chávez, Daniel
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2019
• Institución: Universidad Autónoma de Occidente
• Repositorio: RED: Repositorio Educativo Digital UAO
• Idioma: spa
• OAI Identifier: oai:red.uao.edu.co:10614/10873
• Acceso en línea: http://hdl.handle.net/10614/10873
• Palabra clave: Mercadeo y Negocios Internacionales; Importaciones; Comercio exterior; Análisis de mercadeo; Imports; Foreign trade; Market surveys
• Rights: openAccess
• License: Derechos Reservados - Universidad Autónoma de Occidente