Exploración y evaluación de una estrategia wayfinding que facilite la orientación de público en el Bulevar del Rio y su perímetro de influencia
For the development of this scheme were carried out a series of investigations that converge in the project Cali readable city, where it has been projecting a proposal to implement in Cali, mainly its historical center, of an information system Visual Orient, demarcate and provide mobility options f...
- Autores:
-
Tafurt Gálvez, Juliana Maria
Rengifo Acosta, Elias
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2018
- Institución:
- Universidad Autónoma de Occidente
- Repositorio:
- RED: Repositorio Educativo Digital UAO
- Idioma:
- spa
- OAI Identifier:
- oai:red.uao.edu.co:10614/10473
- Acceso en línea:
- http://hdl.handle.net/10614/10473
- Palabra clave:
- Diseño de la Comunicación Gráfica
Diseño de Información
Diseño gráfico
Señales
Señalética
Wayfinding
- Rights
- openAccess
- License
- Derechos Reservados - Universidad Autónoma de Occidente
| Summary: | For the development of this scheme were carried out a series of investigations that converge in the project Cali readable city, where it has been projecting a proposal to implement in Cali, mainly its historical center, of an information system Visual Orient, demarcate and provide mobility options for proper orientation in the patrimonial and tourist areas. Based on the above this project sought to characterize, evaluate and define which of the strategies wayfinding oriented more effectively to the public of the Boulevard Del Rio in the city of Santiago de Cali, and in this way determine what was the perception of this Before each model of wayfinding. The research made it possible to obtain by means of investigation exercises in field, consultation of sources and interactions with users; Information that will provide material to support as arguments each of the strategic options, so that in this way they can contribute to the selection of an adequate strategy and based on the particularities of the city, the community and the lattice Cultural area. The final result characterizes the potential of each of the options and weighs the selection of the model of the strategy of milestones and street model given the results of the investigation the users of the River Boulevard and its perimeter of influence are oriented with greater Ease through these strategies |
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