Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviour

This paper explores the stimuli behind fashion-oriented impulse purchases within physical shopping environments. The main focus of the study is the stimuli behind ‘emotional’ and ‘rational’ consumer’s responses. The primary qualitative data was collected by indepth interview methodology in a sample...

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Autores:
Silvia M. Ceballos
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
spa
OAI Identifier:
oai:repository.eafit.edu.co:10784/14006
Acceso en línea:
http://hdl.handle.net/10784/14006
Palabra clave:
Impulse Buying
Unplanned Purchases
Fashion
Consumer
Stimuli.
Compras Impulsivas
Compras no Planeadas
Moda
Consumidor
Estímulo.
Rights
License
Copyright © 2010 Silvia M. Ceballos
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spelling Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees15/12/20102019-10-04T14:30:44Z15/12/20102019-10-04T14:30:44Z2256-43221692-0279http://hdl.handle.net/10784/14006This paper explores the stimuli behind fashion-oriented impulse purchases within physical shopping environments. The main focus of the study is the stimuli behind ‘emotional’ and ‘rational’ consumer’s responses. The primary qualitative data was collected by indepth interview methodology in a sample of 10 workingwomen from London aged between 25and 35 years. Findings mainly suggest that fashion-oriented impulse purchases, especially for clothing, are influenced by a wide variety of stimuli/responses in a similar way as planned purchases. However, there are specific stimuli/responses that trigger impulse buying in a higher degree for the studied sample.El artículo presenta los resultados de una investigación en una empresa de servicios que ofrece seguros e inversiones a nivel nacional, localizada en Medellín. El objetivo es analizar las distintas dimensiones que hacen parte de los constructos formación y entrenamiento, prácticas administrativas que desarrollan las empresas para brindar satisfacción a sus empleados de contacto, aquellos que tienen trato directo con los clientes e interactúan con ellos. Se examina la influencia que dichas prácticas tienen en la satisfacción de los funcionarios y en el desempeño de su actividad, evaluando la incidencia en la calidad del servicio que se les presta a los clientes y la manera cómo estos la perciben.text/htmlspaUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/administer/article/view/513http://publicaciones.eafit.edu.co/index.php/administer/article/view/513Copyright © 2010 Silvia M. CeballosAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITAD-minister: No 17 (2010)Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviourLos estímulos del comportamiento de los londinenses en sus compras impulsivas de productos de modaarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Impulse BuyingUnplanned PurchasesFashionConsumerStimuli.Compras ImpulsivasCompras no PlaneadasModaConsumidorEstímulo.Silvia M. Ceballosd148f132-a53d-4e28-8d36-957c8cd1f16e-1Universidad EAFIT, Universidad Pontificia BolivarianaAD-minister178797THUMBNAILminiatura-administer.jpgminiatura-administer.jpgimage/jpeg8755https://repository.eafit.edu.co/bitstreams/06ce6814-0612-45a5-8861-d93d0fa5a303/download87c28d32b620f3408b1c70a3c505fbd8MD51ORIGINALLos estímulos del comportamiento de los londinenses en sus compras impulsivas de productos de moda.pdfLos estímulos del comportamiento de los londinenses en sus compras impulsivas de productos de moda.pdfTexto completo PDFapplication/pdf181290https://repository.eafit.edu.co/bitstreams/4c1ad164-6095-4808-bc4b-1207ed9bf744/downloadf69d734f3c1e3ff32e04823f0208f950MD52articulo.htmlarticulo.htmlTexto completo HTMLtext/html373https://repository.eafit.edu.co/bitstreams/7c1c0b30-8ca9-4927-9123-593bff6b3bcf/download9bfd366aa4de47e52430396b0aedd295MD5310784/14006oai:repository.eafit.edu.co:10784/140062024-12-04 11:48:41.134open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co
dc.title.eng.fl_str_mv Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviour
dc.title.spa.fl_str_mv Los estímulos del comportamiento de los londinenses en sus compras impulsivas de productos de moda
title Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviour
spellingShingle Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviour
Impulse Buying
Unplanned Purchases
Fashion
Consumer
Stimuli.
Compras Impulsivas
Compras no Planeadas
Moda
Consumidor
Estímulo.
title_short Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviour
title_full Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviour
title_fullStr Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviour
title_full_unstemmed Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviour
title_sort Analysis of the stimuli of londoners´ fashion-oriented impulse buying behaviour
dc.creator.fl_str_mv Silvia M. Ceballos
dc.contributor.author.spa.fl_str_mv Silvia M. Ceballos
dc.contributor.affiliation.spa.fl_str_mv Universidad EAFIT, Universidad Pontificia Bolivariana
dc.subject.keyword.eng.fl_str_mv Impulse Buying
Unplanned Purchases
Fashion
Consumer
Stimuli.
topic Impulse Buying
Unplanned Purchases
Fashion
Consumer
Stimuli.
Compras Impulsivas
Compras no Planeadas
Moda
Consumidor
Estímulo.
dc.subject.keyword.spa.fl_str_mv Compras Impulsivas
Compras no Planeadas
Moda
Consumidor
Estímulo.
description This paper explores the stimuli behind fashion-oriented impulse purchases within physical shopping environments. The main focus of the study is the stimuli behind ‘emotional’ and ‘rational’ consumer’s responses. The primary qualitative data was collected by indepth interview methodology in a sample of 10 workingwomen from London aged between 25and 35 years. Findings mainly suggest that fashion-oriented impulse purchases, especially for clothing, are influenced by a wide variety of stimuli/responses in a similar way as planned purchases. However, there are specific stimuli/responses that trigger impulse buying in a higher degree for the studied sample.
publishDate 2019
dc.date.issued.none.fl_str_mv 15/12/2010
dc.date.available.none.fl_str_mv 2019-10-04T14:30:44Z
dc.date.accessioned.none.fl_str_mv 2019-10-04T14:30:44Z
dc.date.none.fl_str_mv 15/12/2010
dc.type.eng.fl_str_mv article
info:eu-repo/semantics/article
publishedVersion
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http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.local.spa.fl_str_mv Artículo
status_str publishedVersion
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1692-0279
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10784/14006
identifier_str_mv 2256-4322
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url http://hdl.handle.net/10784/14006
dc.language.iso.spa.fl_str_mv spa
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dc.relation.uri.none.fl_str_mv http://publicaciones.eafit.edu.co/index.php/administer/article/view/513
dc.rights.eng.fl_str_mv Copyright © 2010 Silvia M. Ceballos
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.local.spa.fl_str_mv Acceso abierto
rights_invalid_str_mv Copyright © 2010 Silvia M. Ceballos
Acceso abierto
http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv text/html
dc.coverage.spatial.eng.fl_str_mv Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.publisher.spa.fl_str_mv Universidad EAFIT
dc.source.none.fl_str_mv instname:Universidad EAFIT
reponame:Repositorio Institucional Universidad EAFIT
dc.source.spa.fl_str_mv AD-minister: No 17 (2010)
instname_str Universidad EAFIT
institution Universidad EAFIT
reponame_str Repositorio Institucional Universidad EAFIT
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